Warranty Intel
What defines the next generation of warranty? How is warranty changing the way we buy products, establish customer relationships, and develop service contracts? What impact is the digital transformation having on warranty? Join us for the Warranty Intel Podcast where we answer these questions and more during conversations with leaders across industries ranging from manufacturers and consumer electronics to plan providers. Tune in each week for an insider’s perspective on extended warranty, service contracts, claims processing, warranty as a service differentiator, management strategies, consumer preferences, how technology is revolutionizing the space, and everything in between.
Warranty Intel
Panasonic - Driving Consumer Engagement & Brand Experience with Warranty
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Aquant
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Episode 2
A comprehensive warranty or a product discount? Which one of those is more attractive to consumers, ultimately driving them to make a purchase? Hear Michelle Esgar, Manager of Brand Experience at Panasonic detail what her team has learned about the shifting consumer perspective on how warranty supports brand value and pricing, the ways that Panasonic has gotten more creative with warranty offerings, how different generations view warranty as a value-add, and much more.