TicketManager All Access Interview Series
A TicketManager podcast hosted by Jim Andrews. These conversations focus on topics such as sports, entertainment, sponsorship, activation, experiences, ticketing and hospitality. They are designed to deliver the maximum amount of information in the shortest period of time and get right to the heart of the matter with each guest -- focusing on the critical issues, where they are making an impact, and can deliver practical information that you can use.
TicketManager All Access Interview Series
Unique Perspective: Ricardo Fort on Measuring Sponsorship Performance, Managing Controversy and Building Better Partnerships
•
TicketManager
Ricardo Fort, Founder of Sport by Fort Consulting and former Head of Global Sponsorship for Coca-Cola and Visa, discusses why brands must move away from vanity measures, the ability sponsors have—or don’t have—to influence properties, and which rightsholders are getting it right.
For more information on the TicketManager Partner Summit, click here.