TicketManager All Access Interview Series
A TicketManager podcast featuring leaders from throughout the sports business industry. These conversations focus on topics such as sports, entertainment, sponsorship, activation, experiences, ticketing and hospitality.
Designed to get right to the heart of the matter with each guest – our podcast focuses on critical issues, where brands are making an impact, and delivering practical information that you can use in your career.
Episodes
86 episodes
Green Jackets & Global Marketing: A Masters Week Conversation
In a conversation with host Michael Goldstein, World Golf Hall of Fame member and 1998 Masters champion Mark O’Meara, joins Octagon’s Managing Director of Global Golf, Scott Seymour to explore the growth of golf, how leading brands are activati...
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27:29
Grand Slam: The Business of Baseball with Scott Boras
In conversation with hosts Michael Goldstein & Ken Davidoff, Scott Boras, legendary MLB agent and founder of Boras Corporation, offers an insider perspective on the business of baseball and explores the deep connection between sports and bu...
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36:31
2024 Year-End Highlights from the All Access Interview Series Podcast
In this episode of the TicketManager All Access Interview Series, we’re going to look back on 2024 to explore the most significant trends in the sports business industry through the insights of our guests from the last year.
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26:39
Exploring How Partnerships Play a Pivotal Role for Deloitte
Suzanne Kounkel, Global and U.S. Chief Marketing Officer for Deloitte, looks across the global professional services company’s vast sponsorship portfolio to discuss supporting the business, helping partners achieve success and impacting externa...
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23:09
How BMO Shows Up and Earns Results Across Its Sponsorship Portfolio
Shelley Johnsen, Managing Director of Sponsorships for BMO, discusses the latest developments in how the banking and financial services company activates its diverse roster of partnerships across North America and shares some of the eye-popping...
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22:00
Full House: How the Las Vegas Aces Are Capitalizing on a Moment for Women’s Sports
Jason Andrea, Chief Revenue Officer for the Las Vegas Aces, explores the fascinating intersection of the rise in women’s pro sports and the emergence of Las Vegas as a leading live sports market, and how that comes together in securing sold-out...
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23:02
Paris 2024 Hospitality and Activation Trends with Games Insider Ken Hanscom
Ken Hanscom, Chief Operating Officer of TicketManager taps his personal Olympic passion as well as the company’s work with customers managing hospitality, VIP guest experiences and ticket distribution to explore what to expect from brands this ...
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22:06
Inside the Sports Event of the Year: NASCAR’s Chicago Street Race
Julie Giese, President of NASCAR’s Chicago Street Race, discusses the many lessons learned from the 2023 event—the first ever street course for NASCAR—including how to make an event part of the community, handling historic weather issues and de...
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17:26
Exploring Innovation, Engagement and Purpose in Partnerships with GMR Marketing
Todd Fischer, Executive Vice President, Client Consulting at GMR Marketing tackles some of the critical issues facing brands and properties in the quest to keep the sports marketing industry moving forward and delivering necessary results to al...
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29:47
A Conversation with the Godfather of Sponsorship Sales: Rob Prazmark
Rob Prazmark, Founder and CEO of 21 Sports & Entertainment Marketing Group, discusses the keys to success in selling nearly $4 billion in corporate partnerships for the Olympic Games, FIFA World Cup, Dallas Cowboys, Smithsonian Institution ...
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41:24
Sports Partnerships from All Sides: Nationwide’s Comprehensive Sports Marketing Strategy
Jim McCoy, Associate Vice President, Sports Marketing for Nationwide, breaks down the financial services company’s multi-faceted sponsorship portfolio and discusses new plans and activations for some of its leading programs.
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24:10
Evolving Partnership Sales Practices for Traditional Sports and Esports Organizations
Matt O’Brien, Senior Vice President of Rock Entertainment Group, Senior Vice President of Global Partnerships for the Cleveland Cavaliers and Chief Revenue Officer for 100 Thieves, explores the challenges and opportunities of building and susta...
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27:27
How a Boutique Firm Survives and Thrives in the Sports Partnership Arena
Matt Yonan, President of Tigris Marketing, describes the opportunities and challenges of competing with much larger agencies to win brand business in strategy, negotiating, activating and measuring the impact of sponsorships.
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36:11
The Data Tipping Point for Sports Properties & Brands
Mike Falconer, Vice President of Strategy for Sportradar, explains why the elimination of third-party cookies spurred the introduction of the company’s new FanID solution and digs into the opportunities and challenges of collecting, connecting,...
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31:36
Charting Sponsorship’s Progress and Where the Industry Goes from Here
Veteran marketing executive Tony Wells draws on his successful career to assess the state of partnerships today, including the importance of integrating DEI efforts into partnerships and some of the biggest challenges to sponsorship success fac...
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26:21
Student-Athletes in Cars Getting Washed: Zips’ Innovative Collegiate Sports Approach
Mark Youngworth, Chief Operating Officer of Zips Car Wash, discusses the company’s unique sponsorship category, why college sports is a good fit for the brands’ objectives and how its NIL content series of student-athlete interviews took shape ...
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22:58
2023 Year-End Highlights from the All Access Interview Series Podcast
As we conclude Year 3 of the podcast and before 2024 gets fully underway, it’s a great time to look back and recall some of the ideas and insights shared by our podcast guests over the past 12 months.
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21:52
Open for Business: Latest Developments in Athlete and Influencer Marketing
Ishveen Jolly, CEO of OpenSponsorship, discusses dealmaking and trends in the influencer space, including what brands are looking for, the rise of NIL deals and the role of her digital marketplace in forging successful marketing partnerships.
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25:24
Inside the Strategy and Execution of 3M’s Global Partnership Program
Kady Stoll, Vice President of Global Sponsorships for 3M, outlines how the company’s diverse portfolio achieves multiple objectives, including growth and awareness for 3M as a global leader in science and innovation.
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23:57
How 433’s Winning Formation Scores Big with Fans and Brands
Juul Manders, CEO of international football social community 433, discusses how the company grew from a soccer-focused Twitter page to 100 million followers and partnerships with top clubs, players and marketers.
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21:56
How Aflac Achieves Sports Marketing Success by Spending Smarter, Not Bigger
Garth Knutson, Chief Marketing Officer, Aflac, explains how the supplemental insurance company’s college sports sponsorships and brand ambassador deals support its brand recognition and product knowledge objectives.
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28:08
Inside RBC and MLS: Reaching New Audiences through Partnership
Sean Kellenberger, Senior Vice President and Head, U.S. Brand, Marketing and Digital Strategies for RBC Wealth Management, breaks down the decision-making, strategy and execution of the financial services company’s sponsorship of Major League S...
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25:35
Leadership’s Role in Sports Marketers’ Success
Tony Schiller, co-founder of Paragon Marketing Group, examines the role of leaders in creating cultures, advancing careers and achieving personal and business goals, in addition to tackling some of the top issues facing sponsors and properties ...
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27:09
Examining a Global Airline’s Multi-Faceted Sponsorship Strategy
Luke Drake, Vice President of Commercial Partnerships for Qatar Airways discusses the airline’s extensive portfolio of global, regional and local commercial partnerships and their role in achieving communications and business-building objective...
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23:35
What’s Over the Horizon for Sports Properties and Partners
Michael Schreiber, Founder & CEO of Playfly Sports, explores multiple areas of revenue generation for sports rightsholders, from content development and data utilization to streaming video and hospitality opportunities at the high and low e...
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31:41
