TicketManager All Access Interview Series
A TicketManager podcast hosted by Jim Andrews. These conversations focus on topics such as sports, entertainment, sponsorship, activation, experiences, ticketing and hospitality. They are designed to deliver the maximum amount of information in the shortest period of time and get right to the heart of the matter with each guest -- focusing on the critical issues, where they are making an impact, and can deliver practical information that you can use.
TicketManager All Access Interview Series
How Live Events Will Be Critical to the Growth of Sony Rewards
June 22, 2022
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TicketManager
Steven Fuld, Senior Vice President of Marketing for Sony Corporation of America, takes us inside the company’s loyalty program and discusses the shift in consumer loyalty drivers that has led to Sony Rewards’ expansion into live events.
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