TicketManager All Access Interview Series

Authenticity, Not Exclusivity, Is Critical to Sports Partnerships’ Success

August 03, 2022 TicketManager

Elizabeth Lindsey, President, Brands and Properties for Wasserman, discusses a host of current issues in sponsorship, including how brands must remain true to themselves, the importance of understanding what consumers want and need, and whether there is a “right” way to sell women’s sports partnerships.

For more information on the TicketManager Partner Summit, click here.