TicketManager All Access Interview Series
A TicketManager podcast hosted by Jim Andrews. These conversations focus on topics such as sports, entertainment, sponsorship, activation, experiences, ticketing and hospitality. They are designed to deliver the maximum amount of information in the shortest period of time and get right to the heart of the matter with each guest -- focusing on the critical issues, where they are making an impact, and can deliver practical information that you can use.
TicketManager All Access Interview Series
Authenticity, Not Exclusivity, Is Critical to Sports Partnerships’ Success
August 03, 2022
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TicketManager
Elizabeth Lindsey, President, Brands and Properties for Wasserman, discusses a host of current issues in sponsorship, including how brands must remain true to themselves, the importance of understanding what consumers want and need, and whether there is a “right” way to sell women’s sports partnerships.
For more information on the TicketManager Partner Summit, click here.