TicketManager All Access Interview Series
A TicketManager podcast featuring leaders from throughout the sports business industry. These conversations focus on topics such as sports, entertainment, sponsorship, activation, experiences, ticketing and hospitality.
Designed to get right to the heart of the matter with each guest – our podcast focuses on critical issues, where brands are making an impact, and delivering practical information that you can use in your career.
TicketManager All Access Interview Series
Every Day Is Game Day for a Challenger Brand Using Sports to Disrupt Its Category
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Charles Nieves, Vice President of Marketing for GameDay Vodka, shares the story of an upstart’s use of collegiate and NFL partnerships to compete with spirits industry giants and gain affinity and trial among sports fans.