TicketManager All Access Interview Series
A TicketManager podcast featuring leaders from throughout the sports business industry. These conversations focus on topics such as sports, entertainment, sponsorship, activation, experiences, ticketing and hospitality.
Designed to get right to the heart of the matter with each guest – our podcast focuses on critical issues, where brands are making an impact, and delivering practical information that you can use in your career.
TicketManager All Access Interview Series
Inside Coca-Cola’s Evolving Approach to Global Partnerships
Brad Ross, Vice President of Global Sports & Entertainment Marketing and Partnerships for The Coca-Cola Company takes a deep dive into the sponsorship leader’s strategy, execution and measurement of its worldwide partnerships, including sponsorship’s role in a complex organization, the impact of technology and negotiating flexibility into long-term deals.