MeatingPod

MeatingPod is the podcast of Meatingplace, the premier magazine and news source for the meat and poultry processing industry, and of Alt-Meat, the only business information resource for the exploding alternative meat industry. Each week, our award-winning editorial teams put you in the room as we interview industry thought leaders in business, plant operations, marketing, science and technology on the topics that matter to our community. Tune in on Mondays and get the inside track on the people and processes that power the protein supply.

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MeatingPod

Ep. 207: A matter of trust

April 21, 2025 • Meatingplace Magazine / Alt-Meat Magazine

Confusion is a major barrier for alt-meat companies struggling to gain traction with shoppers — confusion about healthfulness, ingredients, labels. Add to that a disconnect between consumer expectation and reality on matters of taste and texture. In short, consumers don’t trust the information they’re getting. Trust in the food system is what the Center for Food Integrity is all about, and CFI has new data that segments consumers by levels of trust, in their food and in the players in the food industry. From the “progressive disruptor” to the “comfort seekers,” Charlie Arnot, CEO of CFI, has studied these micro-communities. He knows who they listen to, and why — drawing a road map for alt-meat companies to build brand relationships with their end-users.