MeatingPod
MeatingPod is the podcast of Meatingplace, the premier magazine and news source for the meat and poultry processing industry, and of Alt-Meat, the only business information resource for the exploding alternative meat industry. Each week, our award-winning editorial teams put you in the room as we interview industry thought leaders in business, plant operations, marketing, science and technology on the topics that matter to our community. Tune in on Mondays and get the inside track on the people and processes that power the protein supply.
MeatingPod
Ep. 223: Wrap it up — Packaging is the fastest way to land a sustainability message
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Meatingplace Magazine / Alt-Meat Magazine
Consumers often say they would buy more meat and poultry if they knew it was more sustainable. At the same time, nearly as many shoppers say they don’t know exactly what steps protein companies have taken to improve sustainability.
One of the fastest ways to get a sustainability message to customers and consumers is through the packaging that’s around the product. Research in sustainable packaging is exploding with new technologies, as our guest, Dr. Eva Almenar of Michigan State’s School of Packaging, explains.
The challenge remains, as always, in getting the message across to the consumer about what is truly sustainable.
This episode mentions two research papers on topics being discussed. Those papers can be read here and here.