MeatingPod
MeatingPod is the podcast of Meatingplace, the premier magazine and news source for the meat and poultry processing industry, and of Alt-Meat, the only business information resource for the exploding alternative meat industry. Each week, our award-winning editorial teams put you in the room as we interview industry thought leaders in business, plant operations, marketing, science and technology on the topics that matter to our community. Tune in on Mondays and get the inside track on the people and processes that power the protein supply.
MeatingPod
Ep 229: Stats to story: How Archer turns data into shelf space
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Meatingplace Magazine / Alt-Meat Magazine
Meat snacks and sticks, particularly in the better-for-you market space, are soaring in popularity, but not all brands are benefitting the same way. Archer has reached aggressively across distribution channels with statistics that not only tell the obvious story — “stock us, we’re better” — but also educates retail buyers on exactly how the meat snack category performs for them vis-a-vis competitors and what they can do to boost their sell-through, as Archer’s Vice President of Marketing Andrew Thomas explains in this episode of MeatingPod. Meanwhile, the data also informs Archer’s new marketing campaign, a tongue-in-cheek look at what it means to be “real.”