Talking Insights
Researchers work every day to understand the changing landscape around them - but what deeper insights can we find through their work that can help shape our future? Join Esomar on a journey of discovery, as we bring together guests from around the globe to explore the biggest questions of today, diving deeper into the challenges that face our society, and uncover new insights about the world around us.
Podcasting since 2020 • 150 episodes
Talking Insights
Latest Episodes
Exploring Africa in Focus: Turning Insights into Action
The conversation focuses on the upcoming Esomar event in Africa, discussing its vision, the importance of community engagement, the diversity of the continent, and the role of youth and innovation in shaping the insights industry. Dharmendra Ja...
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Season 6
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Episode 2
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14:34
Unlocking Innovation: The Edge Framework Explained
In this episode of Talking Insights, we welcome Sandro Kaulartz, Ajay Bangia, April Jeffries, and Karin O’Neill to explore the EDGE Framework, a methodology that focuses on identifying high-growth opportunities by examining extrem...
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Season 6
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Episode 1
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28:10
Emotional Connections in Marketing
In this insightful conversation, Ariadna Carrascal discusses her award-winning data-driven marketing strategy for Samsung, focusing on the importance of emotional connections with consumers. She shares how a comprehensive analysis of consumer d...
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Season 5
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Episode 14
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15:57
Cognitive Demand: The Key to Effective Ads
In this conversation, Antonio and Jori van de Spijker discuss the transformative role of artificial intelligence in advertising, particularly focusing on how AI can optimize advertising engagements by understanding cognitive demand. They explor...
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Season 5
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Episode 13
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15:40
Unlocking Marketing Success with Movable Middles
In this conversation, Vas Bakopoulos discusses his award-winning projects, the Movable Middles Growth Framework and the Brandeis Performance study. He explains the importance of targeting the 'movable middles' in marketing, which are consumers ...
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Season 5
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Episode 15
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23:21