In this episode of the "Talking Insights" podcast, Nathaniel Shelley-Reade and Danny Farkas from Virtual Incentives, along with Alexandrine de Montera from Full Circle Research, dive deep into the world of engaging, rewarding, and incentivizing survey respondents.
They discuss the critical role of respondents in market research and how their engagement directly impacts data quality. The episode explores the challenges researchers face in engaging survey participants, the significance of incentives in motivating respondents, and the role of choice in rewards.