Talking Insights
Researchers work every day to understand the changing landscape around them - but what deeper insights can we find through their work that can help shape our future? Join ESOMAR on a journey of discovery, as we bring together guests from around the globe to explore the biggest questions of today, diving deeper into the challenges that face our society, and uncover new insights about the world around us.
Talking Insights
Ep.12 - Level Up: How Videogames Conquered the World
Videogames have come a long way from Pong and Tetris. Gaming today offers an enormous breadth of experiences, from AAA blockbusters with budgets that rival Hollywood, to innovative indie games, and mobile games that provide quick hits of fun. Along the way the gaming audience has grown to encompass over 2.5 billion players, and surprising new audiences are constantly emerging. This week we speak to Jan Bojko, Head of Market Research at Activision Blizzard Media, about a key new gaming audience, and how games provide huge scope for innovation for both marketers and researchers.
Find the Gamer Moms research here: https://www.activisionblizzardmedia.com/gamermoms
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