From Devices to Data: The Future of Neuromodulation with Peter Calabrese

In this episode of the Chase MedSearch Podcast, Jordan Chase sits down with Peter Calabrese — Senior Digital Product Program Manager and longtime neuromodulation leader—to unpack how digital ecosystems, data interoperability, and AI are transforming deep brain and spinal cord stimulation.

Peter shares how the next era of neuromodulation will be defined not only by implantable devices, but by the data they generate—and how that data improves outcomes from the PACU to long-term follow-up. He explains the emerging shift toward software-as-a-subscription in MedTech, the growing expectations from payers for interoperability, and why companies are racing to build secure, scalable data “lakes” before deploying front-facing AI tools.

Peter also takes us through his personal career arc: 15 years as a high-performing field rep, his fascination with solving complex problems, and the transition to in-house marketing and product development. He shares the real profile of a Medical Device Sales Rep. who should consider this path—and what the first week in marketing feels like after years in the operating room (OR).

Whether you're a medical device rep, sales leader, or someone tracking the digital shift in MedTech, this episode delivers key insights into where neuromodulation is going next—and how sales professionals can prepare for the future.

RESOURCES
https://www.linkedin.com/in/peter-a-calabrese

Biodesign Courses Recommended by Peter Calabrese:  https://med.stanford.edu/biodesign/programs/stanford-courses.html

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Chapters

• 1:11 What is Digital Marketing
• 5:13 How AI is Influencing Medical Device Digital Marketing
• 8:39 Breaking Into Medical Device & What Sparked the Move Into Marketing
• 12:48 Why Digital Marketing Was The Bigger Win
• 14:23 What Makes a Medical Device Sales Rep. Ready for Marketing
• 16:37 From Sales to Marketing: Learning the Ropes
• 18:52 The Edge Medical Device Sales Reps Bring When Moving Into Marketing
• 20:43 The Pay Cut That Made the Move to Marketing Worth It
• 22:06 Beyond the Pay Cut: The Real Challenge
• 24:02 Two Key Words Medical Device Sales Reps Need to Know about Marketing
• 26:16 An Innovative Solution That Earned Recognition
• 28:56 The Challenge of Loving Two Career Roles
• 31:28 The Resource That Taught Him More Than Any Book