Strategy Meets Finance (Formerly Boosting Your Financial IQ)

Part 1: The Foundation of Great Companies | Cash Flow

Steve Coughran

This is Part 1 of Steve Coughran’s book Cash Flow. Steve lays the foundation of why so many businesses struggle with cash even when they look profitable on paper. He explains the stages of a hidden cash flow crisis, why free cash flow matters more than revenue or profit, and introduces the seven levers that determine a company’s value.

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