Strategy Meets Finance (Formerly Boosting Your Financial IQ)

Part 2: The Cash Flow Mindset | Cash Flow

Steve Coughran

This is Part 2 of Steve Coughran’s book Cash Flow. Steve explains why profit doesn’t protect a business from failure and why free cash flow is the real survival metric. He breaks down how to calculate free cash flow, why it matters more than revenue or profit, and how companies with strong cash flow thrive in any economy.


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