Relish THIS: The Nonprofit Marketing Podcast
Episodes
104 episodes
Ep102: Effective Storytelling to Inspire Investment with David Cohen from Techstars
Whether you are a startup looking for investment, or a nonprofit seeking to build momentum by attracting a larger donor, getting your story dialed in is clutch.On this week’s Relish THIS, David Cohen from Techstars joined me to...
Ep 101: How to Get Volunteers on Board from the Onset with Karen Knight
Volunteers are the fuel that keeps nonprofit organizations humming.Not discounting volunteers' hard work to serve nonprofits’ missions, volunteers and how they talk about their experiences working with their favorite organizations provid...
EP 100: Improve Your Effectiveness with Data with Matt Ranta of Nimble Gravity
The idea of testing can stir up anxiety for many people. But what if testing was a fun, fruitful venture for your organization?In fact, to get the most out of your marketing, you need t...
Ep 99: Reenergize Your Nonprofit to Survive and Thrive with Kristen Faith of The Nonprofit Makeover
All of us have a desire to be liked. And many of us hide our true selves from fear of rejection. We tailor our appearance, what we say, and what we talk about to try to curate a persona we believe will be more attractive t...
Ep 98: Creating a More Authentic Conversation with Aaron Wrixon
Are you struggling with content marketing?In one sense, getting your message out to prospects has never been easier. A quick web search reveals dozens, if not hundreds, of content tools to help you quickly distribute your lates...
Ep 97: Mission Alignment and How to Keep Creativity in the Ecosystem With Teague McDaniel from Creative Integration Initiative
There’s a saying in sales, “‘No’ is the second best answer you can hear.”There’s a certain power in “no” and getting to that “not interested” allows everyone to move forward and get on with their day.This holds tr...
Ep 96: Your Numbers Tell a Story: Understanding nonprofit finances with Stephen King
Storytelling is a major component of any organization’s marketing. People love a good story, and effective storytelling can make the difference between gaining that new donor or falling short on your projections… again.
Ep 95: Reframing Costs As Investments with Alex Romero
Particularly when one is a solopreneur, there’s a tendency to think of expenses as money coming out of one’s pocket instead of as an investment into one’s organization. It stems from adopting a scarcity mindset (rather than fr...
Ep 94: Reimagining the Elevator Pitch With Building Bridges
In the past, one’s “elevator pitch” lasted 30-60 seconds. There was a reasonable expectation that one could hold someone’s attention for that period of time during which a longer conversation could be created.
Ep 93: Is Your Nonprofit Ready to Apply for Grants with Gauri Manglik
Going after grants seems like a no-brainer for most nonprofits.The allure of readily available money is certainly a draw – that can turn into a real distraction if you aren’t positioned well to win these opportunities.<...
Ep 92: Help Is Always Available: You Don’t Have to Go It Alone with Mike Hess From The Blind Institute of Technology
One of the challenges most entrepreneurs create for themselves is an inability to ask for help. This can stem from fear of appearing weak, a desire for control, or a heightened sense of responsibility honed by years of “Gettin’ it done.”...
Ep 91: Relationship-building on Social Media with Nick Black from Good United
Marketing is all about relationship-building.From selling a $0.25 widget to landing a multi-million dollar corporate sponsor, your ability to close business is only as strong as the relationships you build. People do business w...
Ep 90: Framing your donations as investments with Greg Harrell Edge from Coachart
A small adjustment in the language you use can make a big impact on your outcomes. A lot of nonprofits, in fact, MOST nonprofits, talk about donations in terms of “gifts”. This tees up a certain dynamic – one with low expecta...
Ep 89: Own Your Marketing With David Pisarek of Wow Digital
If there’s one takeaway from this week’s episode it’s that “your site is a member of your team.”And, like the other members of your team, your site needs to be nurtured in order for it to thrive and work as effectively as you w...
Ep 88: Getting Culture “Right” and Focusing on Diversity, Equity, and Inclusion (DEI) in your Organization with Michael Rolph from New Sincerity
Aside from “pivot”, “culture” is a word that has been getting a bit of a workout in the business world over the last several years. There are SO many reasons why a focus on “culture” is a clutch move for any organization. We are seeing ...
Ep 87: Aligning and Defining Your Company’s Culture with HR Strategist Otisa Eads
Building a team seems like a pretty straightforward endeavor. Figure out what you want people to “do” then get someone on board to accomplish that task, right?Turns out, there is a better way to approach the hiring process and ...
Ep 86: The power of purpose and leading with authenticity with Cheryl Farr and Cristina Ferreri from SignalCSK
At one point, having a purpose-focused organization was a bit of a differentiator. Lately, the term comes up a lot, and for those organizations that are truly leading with purpose and have a mission that drives their decisions and daily activit...
Ep 85: CRMs, the number one tool you need to grow the success of your nonprofit with Lidiane Mocko of CRM Growth Strategy
When asked, “What’s the best Customer Relationship Management Tool (CRM)?” I like to joke, “The best CRM is the one you will use.” And though this is mostly a pithy reply to a legitimate inquiry, in ...
Ep 84: Embracing the new future of virtual events to greatly increase your engagement, attendance, and donations with We and Goliath
Like it or not, we are still living in a world where virtual events continue to be a necessity. In order to accommodate the widest possible audience, getting your virtual events dialed is imperative to ensure that you enable optimum engageme...
Ep 83: Planning where you want to go with Sherry Quam Taylor from Quam Taylor Consulting
When thinking about planning, most of us start that exploration from the perspective of where we are today. Want to buy a new car? How much money do you make or have in the bank? I...
Ep 82: Budgets are essentially plans, in numbers - Strategic planning for nonprofits with Carol Hamilton
When you think of strategic planning, what comes to mind?Hours locked away in a conference room, working through scenarios and exercises that, in the end, will produce a document that feels ok at the time, but you kn...
Ep 81: Who you need to BE to get things DONE with Sobia Zafar from the Taaleem Foundation
Setting big goals for your organization can be daunting. Are your plans and projections realistic? Are you reaching too far? Not far enough?Getting to that “sweet spot” of planning and projections feels comfortable. But, as we ...
Ep 80 How to leverage authenticity and passion to do good in the world with Steve Bacon from Belief Theory
My coach frames everything from the perspective of commitment. And if you think you understand commitment, let me tell you something, his definition (and getting committed to REAL commitment) could change your world.See, it’s e...
Ep 79 Advertisers vs. Sponsors vs. Partners – What’s Best for Your Organization? with Ken Unger from Charge
Partnerships can provide a much-needed boost to any organization’s outreach. They help secure funding for events, bring in a baked-in audience ready to engage, and can contribute in a variety of other ways to help your organization move clos...
Ep 78 Help your organization thrive and survive with Mitch Stein, CEO of Pond
Two of the most common questions we get from nonprofit leaders are, “Do you know anyone who can help us with that?” and “Is there a tool or app we can use that will help streamline that for us?”Fortunately, the Found...