The Cloud Ain’t Magic If the Internet’s Down, From Submarines to SIM Cards: Todd Holsombeck Explains the Wireless Wilderness

Embracing Connectivity Innovation: Insights from Todd Holsombeck

In this episode of The Wireless Way, Todd Holsombeck shares his deep expertise on the evolution of wireless connectivity, private cellular networks, and strategic questions that unlock business value. Whether you're in sales, IT, or an architect shaping future solutions, Todd's practical insights help reframe how we approach connectivity challenges and opportunities.

In this episode:

• Todd’s journey from Navy submariner to sales and tech leader in wireless connectivity
• The importance of asking diagnostic questions to uncover real business problems
• How commercial wireless, 5G, and private cellular networks are transforming enterprise infrastructure
• Practical strategies for reducing connectivity costs while increasing reliability
• The role of intelligent management tools like wireless windows for operations efficiency
• Emergence and application of private LTE and CBRS in enterprise environments
• Future trends including 6G, Redcap, and beyond—what to watch for
• The critical importance of hybrid solutions—combining landlines, fiber, cellular, and wireless
• The impact of AI and smart overlay technology on connectivity management
• Key questions for assessing cellular backup, antenna placement, and device lifecycle
• How to identify and capitalize on opportunities around pots line replacement and IoT security

Timestamps:

00:00 - Introduction and episode overview
 02:12 - Todd’s background and how he got into wireless sales
 03:58 - The power of asking the right questions in connectivity solutions
 05:57 - Uncovering pain points: real stories and lessons learned
 08:26 - The growing role of wireless backup and redundancy in business continuity
 09:41 - The evolution from traditional landlines to dual 5G connections
 10:33 - Cost benefits and reliability improvements with wireless solutions
 11:52 - The future of satellite connectivity: Starlink, Kuiper, and LEO
 13:34 - The strategic value of intelligent visibility into networks
 14:48 - Managing cellular solutions: questions to ask about performance and hardware age
 15:42 - The importance of specs, device lifecycle, and ongoing maintenance
 16:55 - Private cellular networks: the upcoming wave for manufacturing and healthcare
 17:46 - Use cases for CBRS and private LTE in industrial and campus environments
 19:06 - Neutral host opportunities for hospitals and security applications
 20:37 - IoT sensors and the exponential growth of connected devices
 21:24 - The importance of agility and scale in next-gen connectivity solutions
 22:40 - Challenges and considerations for port line replacements and copper decommissions
 24:20 - How partners can identify and build pots line opportunities
 26:50 - The role of satellite and hybrid connectivity in remote and industrial settings
 28:02 - AI-driven security and video analytics as connectivity value-adds
 30:56 - Wireless window platform: simplifying management and reducing staffing costs
 33:22 - Real-world success stories, competitive advantage, and customer-centric solutions
 34:46 - Todd’s closing advice: stay informed and adaptable in the fast-changing wireless landscape

Resources & Links:

• CBRS Overview
• Epic IO

Connect with Todd Holsombeck:

• LinkedIn

This episode underscores that connectivity isn't just a network layer—it's a strategic enabler. Todd’s insights help you ask better questions, uncover hidden opportunities, and future-proof your solutions in a landscape that's evolving faster than ever. Remember, a thoughtful approach today leads to resilient, scalable, and smarter connectivity tomorrow.

“This is The Wireless Way—where mobility, IoT, and innovation drive real business outcomes.”