In this groundbreaking episode of the Dealer Process Secrets Podcast, we're thrilled to welcome Philip Cheatham for a deep dive into the critical art of holding gross in automobile transactions. Touted as the most intense and informative episode yet, Philip elucidates the advanced negotiation strategies that can make or break deals at the closing table. This episode isn't just about closing; it's a comprehensive guide on how to maximize profitability in every transaction. Philip shares his expertise on managing margins, customer interaction techniques, and the pivotal mindset shifts necessary for success in the F+I office. Co-hosts Brian Steele and Sterling Brown are on deck, absorbing every golden nugget of wisdom. This episode is a must-listen for anyone in the auto business looking to elevate their game and understand the nuances of holding gross profit. Get ready to take notes and transform your approach to sales with insights from one of the industry's leading figures.
#HoldingGross #AutoBusinessExcellence #NegotiationMastery #ProfitMaximization #DealerProcessSecrets #DPSpodcast #AutoSalesProTips #FandIInsights #PhilipCheatham #BrianSteele #SterlingBrown #AutomotiveSalesStrategies #GrossProfitManagement