The Launch Playbook
The online marketing podcast hosted by Sara Vartanian for business owners to discover the starts, stops, and tools of transformation that go into launching their online offers. If you want to launch your ideas into the world faster, with more success, and less burnout, consider this show your secret playbook to get you there.
The Launch Playbook
Copywriter Secrets For Building An Irresistible Lead Magnet That Builds Your Business
May 06, 2021
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Sara Vartanian
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Episode 17
Creating an irresistible lead magnet is the first step of your list-building funnel. You want to put this front and centre on your website, and set up plenty of opportunities for people to sign up to receive it. This lead magnet should link to the primary offer you want to sell.
This episode talks about where most lead magnets go wrong (what to avoid), what effective lead magnets do, and 4steps to creating your own irresistible lead magnet.
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