The Launch Playbook
The online marketing podcast hosted by Sara Vartanian for business owners to discover the starts, stops, and tools of transformation that go into launching their online offers. If you want to launch your ideas into the world faster, with more success, and less burnout, consider this show your secret playbook to get you there.
Episodes
60 episodes
Relationship-Based Sales Strategies with Dr. Nadia Brown
Dr. Nadia Brown explains what it means to have authentic sales conversations and shares the systems every online business owner needs to put in place to actually enjoy the sales process while closing high-ticket sales.Work with me:
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51:17
What It Really Takes To Have A 6-Figure Launch with Sandra Booker
Sandra Booker, an online business manager and growth strategist, works with familiar names in online marketing space behind-the-scenes on their launches. In this episode, she shares tactics for what it really takes to have a six-figure launch a...
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37:24
Sell Your Offers Better By Nurturing The Middle Of Your Funnel Strategically
Tamika Auwai shares why the middle of the funnel is overlooked, and how we can strategically create nurture content that actually sells our offers. Work with me:Get The List Playbook:
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Episode 59
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39:36
How To Use Quizzes In Your Customer Journey
Quizzes have firmly claimed a space in the online business world as a top lead generation tool that can boost your list and amp up that like, know and trust factor. So if you’ve been considering adding a quiz to your lead generation or even as ...
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Episode 58
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34:52
Launching A $9 Email Marketing Membership With Liz Wilcox
Launches will fall flat if your email list isn’t engaged or filled with people who actually want what you're selling them. That's where Liz Wilcox comes in with her $9 email marketing membership. She helps business owners make email marketing f...
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Episode 57
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50:59
Behind-The-Scenes Of Launching A Media Company
Listen in as Courtney Chow and Samantha Masinsin take us behind-the-scenes to get an insider look at the early days of launching a media company.Work with me:Get The List Playbook:
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Episode 56
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47:44
How To Elevate Your Offers With Personal Brand Photos
Nathalie Amlani shares how to use personal brand photography to elevate your suite of offers and connect with your audience.Work with me:Get The List Playbook: https://...
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Episode 55
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43:11
Is It Time To Launch A Video Podcast?
Jocelyn Montemarano shares why business owners want to grow their thought leadership through video podcast content to create authority and visibility.Work with me:Get The List Playbook:
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Episode 54
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59:57
What Is A Virtual Summit And Is Launching One Right For You?
Learn Jenn Zeller's best tips, strategies and myth-busters for hosting a virtual summit to grow your email list, collaborate with other business owners and boost your launch.Work with me:Get The List Playbook:
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Episode 53
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41:32
Stay On Track With Your Business Goals And Promotions Using CEO Days
Ashley Kang of AHK Business Management spills her ideas and strategies for planning CEO Days that ensure you're aligned with business goals, avoiding shiny object syndrome and planning your launch promotions.Work with me:G...
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Episode 52
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38:46
What You Need to Know About Using Reels In Your Launch with Laura Bitoiu
Wondering how to use reels in your launch marketing plans? Laura Bitoiu of B Squared Social has ideas to help you get started and what to avoid if you want to grow your business with Reels.Work with me:Get The List Pla...
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Episode 51
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32:51
Lessons In Mindset and Money with Natalie Bullen
Natalie Bullen, a wealth and money mindset coach and the owner of Unapologetic Wealth, discusses the common practices and mindset issues keeping business owners from reaching the next level in their business. Work with me:...
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Episode 50
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56:28
Using Research To Improve Your Messaging
Listening is your best copy strategy. Learn 5 ways you could begin gathering research all year long (and not just when you work with a copywriter like me) or in your annual survey. Work with me:Get The List Playbook:
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Episode 49
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15:25
5 Email Sequences That Boost Your Launch Results (Before You Even Launch)
Planning your calendar of promotions and launches? Check-in with your business to see if you are missing any of these top five emails sequences from your current stack and make a plan to incorporate them in–doing so can boost your email open ra...
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Episode 48
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23:40
How To Add Joy To Your Launch
Focusing on joy is not the first thing we think of when it comes to launching, and after the past few years it may feel like some of the joy has evaporated in business too. Lianne Kim, a business coach and founder of Mamas & Co., shares how...
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Episode 47
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41:22
How To Create On-Brand Graphics For Your Next Launch
There comes a time when you want to leave behind the beta launches and Google Doc sales pages and level up your launch assets. Christine Lieu, shares how to create cohesive branding for your next launch and when it's time to level up your brand...
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Episode 46
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38:37
How To Stand-Out By Creating Your Signature Framework
As much as we try to avoid it, as an online business owner we may come up against imposter syndrome as we wonder why they heck anybody would choose us against someone else in our industry. And though deep down we may believe there’s room for us...
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Episode 45
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47:29
A 5-Figure Launch With A Tiny List
Natalie Koussa shares her story of coming back from a failed launch to have a 5-figure launch with a tiny audience.
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Episode 44
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32:13
Tips To Price Your Offer With Confidence
We’ve all heard the advice to charge what you’re worth, and we’ve all looked at competitors sites to try to figure out what price works best, but there is a more effective way to determine the cost of your offer and that's where business coach,...
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Episode 43
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42:41
Underused Strategies For Launching with Jordan Gill
Jordan Gill, an operations consultant and founder of Systems Saved Me, shares her best strategies for launching your VIP day and gives us the details on how her and her team launch their Done in a Day conference.
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Episode 42
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51:45
How To Overcome Perfection & Sell On Webinars
Webinars give you the opportunity to present a program offer to a perfectly primed audience excited to learn more, but what if making the pitch leaves you stuck in perfection mode or feeling yucky about selling? Our guest, Heather Sager, a spea...
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Episode 41
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59:03
How An OBM Can Transform Your Next Launch
If you’ve ever wanted to hire support for your launch (and beyond) but didn’t actually know what kind of help you needed or ever got lost in all the steps of a launch, then tune in. Erika Macauley, an Online Business Manager, is sharing how to ...
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Episode 40
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55:17
Perfect Your Pre-Launch Period
Your launch is only as strong as your audience, and your audience gets pumped up and ready for your offer through the pre-launch period. Ash Chow, a fellow copywriter, walks us through the essential pieces of a successful pre-launch period, inc...
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Episode 39
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37:41
Turn Browsers To Buyers In 4 Pages
What if you could launch your online group offer or your service with only 4 pages instead of the complicated 30+page websites filled with landing pages, tripwires and pop-ups? Samantha Mabe, a creative director and designer, shares her simple ...
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Episode 37
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23:01
How To Add More Personality To Your Launch Copy
Writing copy that really, truly sounds like you is one of the best ways to get people to know, like and trust you. Letting the real you shine through is also an opportunity to call in the people you’d actually love to work with most. Christina ...
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Episode 38
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51:22