What’s Your Data Worth?

In this episode, I chat with Kevin Marcus about the many pieces of data used in marketing.

We cover many concepts such as probabilistic and deterministic models, correlating IP addresses with a timestamp, mobile IDs, data wrangling, among many others!

Kevin is the co-founder and CTO of Versium. A serial entrepreneur, Kevin is a technical evangelist with 20 years experience architecting highly scalable commerce and database systems. He is an advisory board member and alumni of University of California-Riverside.

Chapters

• 2:04 Created an email exchange, Ocra, in college
• 4:07 7th hire of Infospace - infrastructure services company
• 5:53 Infospace went public
• 6:10 Co-founder of Intelius - background check company
• 6:35 How Versium came to be
• 7:20 Improvement in daily deal targeted marketing
• 9:34 Business identity of people paired with consumer identity
• 12:32 What is your data worth?
• 16:14 What’s the best solution for privacy?
• 17:27 The gray area of marketing
• 19:23 Overall identity is hard to figure out
• 22:17 Match codes explained
• 24:30 Data wrangling processes
• 27:30 Changing Landscape of Cookies