The Branding Business School Podcast
The Branding Business School Podcast is a top-rated business and marketing podcast for women ready to close the gap between how good they are and how they show up online.
Because in today’s market, being the best doesn’t matter if you’re not perceived that way.
Hosted by Victoria Marcouillier, founder and CEO of BrandWell Designs®, this podcast is where strategy meets real life. You’ll learn how to build a brand that commands higher prices, attracts better-fit clients, and positions you as the obvious choice in your industry.
We’re talking about:
- Elevating your brand as your business grows
- The psychology behind being chosen (not just considered)
- Scaling without sacrificing your life
- And what it really looks like to build a business while raising a family
Whether you’re in the messy middle, outgrowing your current brand, or stepping into your next level, this podcast will challenge the way you think about branding, positioning, and growth.
Because the goal isn’t just to build a successful business. It’s to build one that actually supports your life.
The Branding Business School Podcast
139: Building a Strong Brand Through Podcasting ft. My Podcast Manager, Elisa Dyer
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Rebranding a business is never easy, especially when you're caught in the whirlwind of internal struggles and realizations. In today’s episode, Victoria chats with The Branding Business School’s Podcast manager, Elisa Dyer, all about her transformative journey of rebranding her business from a virtual assistant brand to Zealcast Studios—a name that perfectly encapsulates her mission and aspirations. Inspired by a pivotal module on The Art Of Naming at The Branding Business School, Elisa reveals how she overcame the hurdles of merging different aspects of her personality into a cohesive brand. Learn how strategic branding and planning played crucial roles in creating an energetic yet approachable vibe that resonates with her ideal clients.
Victoria and Elisa also explore the multifaceted benefits of podcasting for entrepreneurs, from building credibility and community to creating networking opportunities. They discuss the nuances of monetizing a podcast, emphasizing the distinction between direct and indirect methods. Lastly, you’ll hear personal experiences and success stories that illustrate how podcasting can enhance trust, attract valuable leads, and foster meaningful connections. If you’re in a similar place that Elisa was with considering a rebrand OR if you’re considering starting your very own podcast, this episode is packed with actionable insights that underscore the necessity of strategy in your brand as well as the transformative impact of podcasting on business growth and personal connections.
Links mentioned in today's episode:
Check Out ZealCast Studios’ Website
Follow Elisa & ZealCast Studios on Instagram
ZealCast Studios’ Facebook Page
Join The Branding Business School Waitlist
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
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Follow The Branding Business School on Instagram.
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