The Branding Business School Podcast
The Branding Business School Podcast is the go-to show for women looking to build brands that command higher prices, so they can work on their own terms and create more time for their kids and families.
Whether you’re a mompreneur juggling kids and clients or a businesswoman seeking more time and income freedom, this podcast delivers actionable tips, expert insights, and real-life stories to help you elevate your brand, scale your business, and create a life you love.
As a mom to two young children and the CEO of BrandWell Designs, Victoria Marcouillier teaches what it takes to build a powerhouse brand in this online era without sacrificing your sanity or misplacing your priorities.
We support the dreamers and the disruptors and are showing up weekly to teach you practical advice on what it takes to become the go-to in your industry.
Get ready to charge more, work less, and enjoy the moments that matter most in life...the ones that don’t happen behind a laptop screen!
Episodes
169 episodes
169: Is Your Website an Asset or Liability | Why Most Websites Don’t Work (and How to Fix Yours)
Your website might be costing you clients without you even realizing it. Discover how to tell if your website is a true brand asset or if it’s actually a brand liability. As a female entrepreneur, your website is often the first impression your...
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Season 10
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Episode 169
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14:58
168: Debunking 10 Common Myths About Selling ft. My Sales Coach, Gwen Tinsley | Selling With Confidence During the Holiday Season
As we're quickly approaching the Holiday Sales Season, this episode is a great reminder of ten common myths we've been told about selling, that's actually hurting our businesses and our confidence. Originally aired in June 2025, Victoria is joi...
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Season 10
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Episode 168
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52:39
167: How Vulnerability Builds Authority (and a Business) ft. The Clear Skin Lab Founder, Robyn Spangler
Have you ever refused to believe “there’s nothing you can do”, especially when it comes to your health? If so, you’ll resonate with Victoria's guest, Robyn Spangler, registered dietitian nutritionist, founder of The Clear Skin Lab, and creator ...
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Season 10
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Episode 167
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39:57
166: The Truth About Fake It Till You Make It | Why Taking Action is Necessary to Grow Your Confidence
If you’ve ever caught yourself waiting for the “perfect” moment to launch, post, or raise your prices, this episode is your wake-up call. You’ll hear from Victoria why waiting until you feel ready is the very thing holding you back and how taki...
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Season 10
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Episode 166
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17:44
165: Growth, Margin, and Playing the Long Game | 3 Things I’m Focusing on as I Turn 33
“One of the biggest lessons that I've learned in my adult life so far is that growth doesn't ever feel easy.” –Victoria MarcouillierThis is a very special week as Victoria is turning 33 and the podcast is turning 5! In th...
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Season 10
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Episode 165
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19:29
164: How I Built BrandWell | From Side Hustle to Multi-6-figure Design Agency
“Pretty brands don’t pay the bills. Branding and Website design without strategy? It may look nice, but they’re not going to convert.” –Victoria MarcouillierEver wonder how BrandWell came to be? Over the last six, alm...
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Season 10
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Episode 164
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50:45
163: The Difference Between Wanting It & Working For It | Where Anti-Hustle Culture Gets It Wrong
“Don't fall into the trap of thinking that you deserve success just because you want it. Yes, you have to want it, but that is what's going to drive the work that's going to get you the thing that you want.” –Victoria Marcouillier <...
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Season 10
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Episode 163
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15:30
162: My Birth Story + The Beautiful Chaos of Being a Mom of 3 and CEO
“The goal is not balance. The goal is to be present where you're needed most.” –Victoria MarcouillierAnother girl has joined the BrandWell Designs girl gang! Over the summer, Victoria welcomed her third daughter, McKenna ...
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Season 10
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Episode 162
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48:01
161: What It Really Takes to Break $100K, $500K, and $1M in Business Revenue ft. Jessica Marx
“Be aware of your competitive landscape, but really focus in on that research and development, your own business, your own personal growth and what you want to do differently within your market.” –Jessica MarxScaling a bu...
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Season 10
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Episode 161
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1:01:10
160: How I'm Prepping for Maternity Leave (and Growing Through Hard Seasons)
“If you have a business that cannot run without you, then you don't just have a business, you have a job.” -Victoria MarcouillierWhat if you could step away from your business without missing a beat? Join Victoria as she ...
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Season 9
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Episode 160
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42:02
159: Luxury Branding 101: How to Position Yourself for High-Ticket Offers
“Your brand needs to convey luxury, so people understand why you're charging more.” -Victoria MarcouillierWhat if elevating your brand could skyrocket your revenue? Press play as Victoria revisits a fan-favorite discussio...
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Season 9
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Episode 159
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11:20
158. You Don’t Need to Be the Best—You Just Need to Be Someone’s Favorite. Here’s How.
“Chasing “better” leads to burnout, but chasing “different” leads to freedom and a brand that holds pricing power.” -Victoria MarcouillierIf you’ve ever felt stuck in comparison—asking yourself how to compete with someone...
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Season 9
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Episode 158
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15:30
157: Merch Mistakes You're Probably Making | The Do’s and Don’ts of Branded Merch
“If you invest in merch that fits seamlessly into somebody's daily life, they're going to reach for it more, which is going to keep your brand top of mind for them.” -Victoria MarcouillierMany think of merchandise as just...
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Season 9
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18:34
156: How I Prep for a Sales Call to Land 5-Figure Design Projects
“Sales really is not about pressuring at all. It's about clarity, and clarity comes from being prepared.” -Victoria MarcouillierWhat if the key to a successful sales call is not just about selling, but about truly underst...
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Season 9
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Episode 156
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39:37
155: How The Car Mom Disrupted the Auto Industry—and Helped Me Buy with Confidence
“When you are a disruptor, there are no rules that you have to follow.” -Kelly StumpeSearching for the best family car? Wondering which SUV fits three car seats safely—or how to make a smart, mom-friendly car purchase wit...
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Season 9
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Episode 155
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32:14
154: Exercise, Pregnancy, and Feeling Your Best | BTS of My Third Pregnancy ft. Midwife, Skyler Jacobs
“It doesn't make sense to me, that you wouldn't move your body in a way to prepare for an event like that, knowing it's going to be the hardest thing that you've probably done or will do.” -Skyler JacobsMotherhood is a jo...
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55:35
153: I’m Taking My Team to Florida! Prep for Our Company Retreat with Me!
“When you take care of your team, you create a culture of creativity, loyalty, and excitement for the work that you guys are doing together.” - Victoria MarcouillierA well-planned team retreat is more than just a getaway—...
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Season 9
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Episode 153
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35:52
152: Standing Out in a Crowded Market – How to Differentiate Yourself When Every Angle is Taken
“In a saturated market, the goal is not to compete. The goal is to create your own lane.” -Victoria MarcouillierExplore the art of standing out in an overcrowded market with Victoria as she shares insights from her journe...
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Season 9
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Episode 152
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26:52
151: Website Must-Haves for a High-Converting Brand | What Every Service-based Entrepreneur Needs on their Site
What if your business's credibility and growth in 2025 hinged on something as simple as having a website? That's the bold assertion Victoria explores in today's episode, drawing from personal stories, like her sister's harrowing experience of n...
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Season 9
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Episode 151
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27:26
150: Why Aren’t They Buying? How to Fix the Sales Slump ft. My Sales Coach, Gwen Tinsley
Discover the secrets to maintaining sales momentum during slow periods with the first guest of Season 9, Victoria’s renowned sales coach Gwen Tinsley. Gwen shares her expert strategies for avoiding the dreaded start-stop sales pattern that ofte...
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Season 9
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Episode 150
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41:36
149: The Psychology of Branding | How Emotions Influence Buying Decisions
Unlock the secret to creating an irresistible brand by harnessing the power of emotions. Join Victoria as she returns for Season 9 of The Branding Business School podcast and reveals how top brands like Apple, Nike, and Starbucks build unbreaka...
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26:33
148: Rebranding & Raising Prices | 2024 Recap + 2025 Updates
As BrandWell Designs closes the chapter on 2024 and steps boldly into 2025, Victoria returns from a well-deserved break and reflects on a transformative year marked by strategic changes, personal milestones, and significant business growth. Vic...
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43:39
147: Q&A: Starting a Business, Overcoming Imposter Syndrome, My Next Big Goal, and What I’m Struggling with Right Now
As we near the holiday season, it’s time to wrap up Season 8 with a pretty little bow! Join Victoria with an exciting Q&A session for the season finale! She’s tackling your burning questions on business growth, team scaling, and personal hu...
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Season 8
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Episode 147
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44:14
146: Standing Out in Uniform | How this Female Air Force Pilot Built her Personal Brand ft. Teri Weber
Join us for an inspiring conversation with Teri Weber, a trailblazing fourth-generation military officer and C-17 pilot in the United States Air Force. Teri shares her incredible journey as a female aviator in a male-dominated field and how she...
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Season 8
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Episode 146
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38:58
145: Squarespace vs. WordPress - Which Website Platform is Better for Me?
Explore the ever-popular debate between Squarespace and WordPress, two giants in the web design world, as Victoria shares her personal experiences designing on both platforms! Uncover the strengths and weaknesses of each platform to help you de...
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Season 8
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Episode 145
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25:07