In Season 2 of The Inches I bring on a co-host Rich Franklin. Rich is the VP of Sponsorship for the Portland Winterhawks Hockey Club and has over 30 years of sponsorship experience in the radio and sports worlds.
This week we go over the Stunt, which Rich has used in past jobs to drive new awareness and excitement toward his initiatives.
He adds some great examples including an early Stunt with a young Jimmy Kimmel in Seattle.