The Inches: A Podcast About Sports Sponsorship

Rookie & The Vet: Should you present sponsors with Bronze - Gold Packages?

Nick Lawson

We've all seen it, and most of us have done it ourselves. We create 3 tiered packages (Bronze, Silver, Gold) and put a price on each before sending them over to our prospect.

But what do we lose out on when we do this?

On this episode of The Inches, we dive into the downfalls of tiering your packages and how you can adjust to drive more revenue.

-----

The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.