As with any industry, sponsorship and advertising are evolving. Where brands want to spend their dollars is shifting away from our legacy assets and toward more digital ones.
This week on The Inches Rich & Nick dive into where brands are spending their dollars and where we're vulnerable as an industry.
The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD.