Nostalgia is a powerful tool in advertising. It helps us pull out the emotions of our customers and tie them to our brand. Sports is the epitome of a nostalgia creator.
But how can we authentically tie in our sponsors?
This week on the Inches, Rich & Nick dive into how your team can turn nostalgia into dollars for your team and sponsors.
The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD.