The Inches

Rookie & The Vet: How Nostalgia can help you win sponsorship deals

September 02, 2021 Nick Lawson
The Inches
Rookie & The Vet: How Nostalgia can help you win sponsorship deals
Show Notes

Nostalgia is a powerful tool in advertising. It helps us pull out the emotions of our customers and tie them to our brand. Sports is the epitome of a nostalgia creator.

But how can we authentically tie in our sponsors?

This week on the Inches, Rich & Nick dive into how your team can turn nostalgia into dollars for your team and sponsors.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD.