The Inches

Rookie & The Vet: Too Much Selling, Not Enough Listening

September 30, 2021 Nick Lawson
The Inches
Rookie & The Vet: Too Much Selling, Not Enough Listening
Show Notes

How we sell has changed in the digital age has changed. With Zoom calls, we can share our screen and jump into our perfectly crafted deck to close our sponsor.

Most times though...this is the wrong way to go about it.

In this episode, Rich & Nick dive into why you should be listening more than selling in your meetings and what questions to ask.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD.