The Inches

Rookie & The Vet: 3 Pillars to Selling Sponsorship as a Small Fish in a Big Pond

October 07, 2021 Nick Lawson
The Inches
Rookie & The Vet: 3 Pillars to Selling Sponsorship as a Small Fish in a Big Pond
Show Notes

So you're in a big market as a smaller organization. Some might just fight for the scraps left behind from the bigger teams.

Our goals should always be to punch above our weight class.

This week on the Inches we dive into 3 pillars for being successful in earning deals in a big market with limited resources & reach.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD.