Nothing is better than a warm intro. And it's because as Rich mentions " We buy from who we like and trust".
But how can you build referrals into your prospecting strategy for sponsorship?
This week we dive into a few tips to make sure that referrals are a big part of your growth strategy.
The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD.