The Inches

Rookie & The Vet: How Referrals Play A Role In Sponsorship Growth

November 04, 2021 Nick Lawson
The Inches
Rookie & The Vet: How Referrals Play A Role In Sponsorship Growth
Show Notes

Nothing is better than a warm intro. And it's because as Rich mentions " We buy from who we like and trust".

But how can you build referrals into your prospecting strategy for sponsorship?

This week we dive into a few tips to make sure that referrals are a big part of your growth strategy.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD.