ChiTuckyBourbonBrothers
The “Chitucky Bourbon Brothers” podcast, hosted by Mike Nielsen and Tony Meyers, serves as a delightful exploration of bourbon and whiskey culture, offering insightful reviews and discussions about various bourbons and whiskeys. The hosts share their passion for sipping “brown water,” a colloquial term for bourbon and whiskey, and aim to blend music with their love for these beverages, creating an engaging auditory experience for listeners. The podcast not only provides detailed reviews of different bourbons and whiskeys but also promotes a relaxed atmosphere where enthusiasts can enjoy the nuances of their favorite drinks alongside music that complements the experience.
ChiTuckyBourbonBrothers
Episode 128 - Jack Daniel's Single Barrel - Heritage Barrel
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A single barrel Tennessee Whiskey with a blue label. We crack open Jack Daniels Single Barrel Heritage Barrel and follow the trail doubling Jack Daniel's standard toasting time to that unmistakable Tennessee smoothness, asking why this release hits sweeter on the tongue, flares pepper through the mid-palate, and settles into a tobacco echo that begs for a square of chocolate or a quiet cigar. Brian from Bottle2Bond joins us for a pour that turns skeptics into believers, spotlighting the difference toasted oak and maple charcoal filtering make without losing the Jack character fans love.
We start with the signature banana-versus-not debate and move into the mechanics that shape it: non-chill filtration for texture, a lower entry proof for balance, and a quick, flare char that preserves the caramelized toast. Brian shares firsthand experience with multiple Jack Daniel's single barrels—mostly stellar, but not all of them—reminding us that single barrel means there will be small variations, but most of the time they are worth chasing. We also map the release details, pricing around $70, and why this line is meant to stay on shelves rather than vanish into hype.
Beyond the glass, we dive into whiskey culture. Distillery tours that surprise, barrel picks that educate, and the Tennessee Squire Association—invite-only, rooted in heritage—show how community anchors the pour. Brian brings a maker’s angle too, walking us through his Bottle2Bond travel whiskey glass built for real-world bottle shares: compact, tough, and discreetly measured so you can taste smarter. We wrap with our SIP method—shareability, influence, price and end with a confident recommendation for anyone curious about toasted oak, Tennessee tradition, and a finish that lingers with purpose.
Pour a glass, press play, and tell us what you taste—banana, graham cracker, pepper, tobacco, or something we missed. If you enjoy the show, follow, share it with a whiskey friend, and leave a quick review so more listeners can find their next great pour.
Meet Brian And The Song Pick
SPEAKER_02It's hard to talk about. It's a good talk. It's a good fun to listen to. Not a surprise if you're one of our listeners, but you might be surprised that that uh song was chosen by our guest today. Uh another guy I just, you know, found on Instagram. I wasn't, you know, nothing weird, just uh searching other people of like mind that like to drink whiskey. And Brian, I will introduce uh his handle on Instagram is bottled the num bottle the number two bond. So bottle two bond. Brian, how are you, man?
SPEAKER_00Great, man. Thank you. Appreciate it. Thanks for having me.
SPEAKER_02Thanks for thanks for coming. Thanks for coming, joining Mike and Tony of the Shaw Tucky Brothers.
SPEAKER_03Um I love the Lionel pick. I love it. I know you said that uh when we talked earlier that you like the Commodores are first, but man, just some something about something about Lionel's voice, man. Something about that that mellow voice. Just yeah. Do you still have him playing? We could have no. No, I can't. I still like him listening to it.
SPEAKER_02Well, Brian, thanks for joining us. Uh you picked that song. We uh listeners, we we call uh call on our guest and we always kind of put him on the spot and say, uh, we come in and go out to a song. And Brian Brian's like, easy by the Commodore's. It wasn't even a question, he was just like that. I was like, Yeah, yeah, yeah. I mean, grew up kid of the 80s, loved, loved Lionel and still do. And uh great, great dude. So why why Lionel? I'll ask.
SPEAKER_00Yeah, well, the reason that song came to mind is because that's my like literally my happy song. So if I'm just like, damn, and I'd say put that song on, I feel better, I feel chill, sweet, can sing amazing. He's from Alabama where I'm from. So I just play that song.
Why Jack Daniels And Early Drinking Stories
SPEAKER_02What a grass. I don't know if you practice that answer, but that was perfect. Nice, nice, nice job. That's that's that's awesome. Great song. So uh what Brian also suggested, because uh we're in Chicago and he's in Alabama, and we have him uh calling in, is he has to find a bottle that he owns, a bottle of whiskey or uh of some kind that he owns and we own. And Tony just picked up this bottle, this special bottle of Jack Daniels. And Brian, you told me you're a big uh a big JD fan.
SPEAKER_00Big JD fan. Uh was nominated to be a squire for the first time this year or last year. So it's been about a year actually. Nice. Uh love Jack Daniels. It's it's probably top two or three distillery for me.
SPEAKER_02That is awesome. So are you today? Let we'll get into it really quick. Uh, we're tasting the Jack Daniels single barrel. It is called the Heritage Barrel. So this is not your basic, simple, what everyone knows Jack Daniels. Do you do you run the gamut? Do you drink it all? And do you uh like is a Jack and Coke or a Jack and whatever your typical typical pour?
SPEAKER_00No, I mean I drink mostly meat these days, right? Uh, but but uh, you know, I'll give you the quick I used to drink Jack Daniels in college, old number seven, drank a lot of it. You know, we all know might have had a bachelor's party the night before I got married. We're at about 20 Jack and Coke. And then I swore off Jack and Coke for for many years, thinking it was just low-end kind of trash college whiskey, and then got back into whiskey, you know, six, seven years ago. And eventually I was like, oh my god, Jack Daniels is putting out fanger and fanger bottles left, left and right, and even like the barrel-proof, barrel-proof rye. I mean, I love that stuff.
SPEAKER_03You like that bonded one that came out a few years back?
SPEAKER_00The bonded is solid, but I I don't tend to keep it on my shelf. Like my daily, if I'm it's gonna be like a barrel-proof, barrel-proof rye, I might it's hot, so I mean I might have to work into it. But uh, this heritage barrel that came out is perfect. It's a it's a great starter. It's a hydroproof, it's a the right price, man.
SPEAKER_03We didn't talk about it yet, but at 70 bucks retail, it's the right price.
SPEAKER_00And it's you know, it's intended to be a shelfer, right? So it's not they're gonna put out a lot of it. So it's gonna be nice to be able to find it for 70, 60, 70 bucks.
SPEAKER_03Yeah, I think this is the first one they've re-re-released since what, like 2018, 2019. They did some heritage bottles. They re-released this this year at a 400 barrel, uh, more or less a 400 barrel grouping of um of this of this year's, I don't know, this year's, I guess this year.
Heritage Barrel Basics And Release Details
SPEAKER_02Because there's different, there's different ones. So there's four, they do 400 barrels of this blue label heritage barrel.
SPEAKER_03Yeah, and the blue labels are always their single barrel. So, right? I think that's right. All the blue labels are always single barrel, but this one that says the heritage barrel, and and I read the same thing that they're gonna, this is gonna be a uh this is gonna keep coming out, and it's gonna be an ongoing permanent line extension for uh for Jack Daniels. I don't know if it'll come out once a year or what, but either way, it's it's a it's got a good, it's it's it's got a good place to start.
SPEAKER_02So of course, Jack uh Daniels is a Tennessee whiskey. We'll get into obviously you know where a Tennessee whiskey comes from, but what actually is a Tennessee whiskey. Uh Jack Daniels owned by Brown Foreman, such a great uh brand that uh I saw on your uh Insta that you also are a King of Kentucky fan, probably uh very, very expensive juice, but um uh in my opinion, worth every penny because it's so fucking good. Um so company is Brown Foreman, 100 proof. We already said this comes in at seven years, and the mash bill, which kind of goes back to the Tennessee whiskey, and Jack Daniels is their standard, which is 80 corn, 12 malted barley, and eight percent rye, uh coming in like we already said at 70 bucks. So um Tennessee whiskey and their mash bill and stuff. Tell me, Tony, because I don't I'm kind of an kind of a Jack novice. Like I don't like uh I don't know. This is this is a new a new world for me a little bit. Back to your like bachelor party early days, Jack and Coke's tons of them, like too many, too many blackouts on Jack Jack and Coke's, but uh this kind of new heritage.
SPEAKER_03Well, this heritage barrel, I mean uniqueness. I mean, the the for the quick answer first, anybody that's really a dork into it, it says on the bottom, and there's a little blue label that says toasted barrel. So that toasted barrel means something. So it's unique because uh Jay Jack Daniels typically has a 12-minute toasting time, uh, which means they toast this, adds flavor, and then they flash char it. Because to become a to become a whiskey, part of the things is you have to be charred. It has to be in charred new air, new oak barrels. So to do that, they just flash char it. I can get into that later, but this particular bottle, they double the toasting time to 24 minutes, and then they flash char it, and it's also at, you know, it's got a lower entry proof, and it's it's just good. It's non non-chilled filtered, and then it always has the same characteristics that all Tennessee whiskies has, you know, meaning it's gonna have that Lincoln process, that you know, charcoal filtering. So, I mean, that's that's really what it what it does. I mean, the the flash char is kind of cool because it it preserves that that toast, that toasting, which is a flavor or adding flavor. Um, it's it's really what brings out the flavors inside the bourbon. And then they can just do a thin layer of char in anywhere from you know 15 to 55 seconds and just flash char it, meet all the requirements, and there you go.
Toasted Vs Charred And The Lincoln County Process
SPEAKER_02All right, Brian. Our our now in-house Jack Daniels uh pro slash master. Uh, you want to shoot holes in anything Tony said, or did he do a good job there?
SPEAKER_00No, he did a good job. I did not know that they doubled. I I was thinking that it was a what's like a secondary barrel, and you know, like a lot of double oaks that they'll age it in one for six, eight, ten years and they'll dump it into another barrel for six months or something. That's what it meant. But I I didn't know. I'd actually not really spend any time looking at it. It's just I was making an assumption.
SPEAKER_03Yeah, no, it's it's it's it's the the way that Jack Daniels does it is they the way they get their flavors and the way that they pass the regulation is that they do this flash char. And I think a lot of it has to do with how much, you know, how much money they're gonna put into the the barrel. I mean, plain and simple, you're doing the the regular good old number seven, you're probably trying to turn that as quick as you can. You're you're selling the shit out of it.
SPEAKER_02Have you done the tour, the Jack Daniels tour, like on site? Yeah. I did that. Oh, many times. Go ahead. I I probably 15 years ago I did it and uh with a few buddies, and it's it's I compare it to like going to Alcatraz. Like you think, like, why would I want to go to like some prison on an island? And when you do that, it's fucking so cool. Like you put the headset on and they they like give you all the sound of the you know the the bars slam and shut, like you're actually in a jail, and it's kind of freaky. Jack Daniels you get there, like, all right, I'm probably gonna taste some booze and walk around, and they're probably gonna try and sell me something. They do all that, but it's it's so well done and so cool. Like, I highly recommend it. It was so fucking cool.
SPEAKER_00They recommend it.
SPEAKER_03Yeah, how many times did you said you've done it a lot?
SPEAKER_00Well, I've done it at least four or five times. I'm not I'm not sure. Uh, probably starting about four years ago. Went up and did a pick. I did I picked two Jack Daniels barrel proofs up there. Yeah, that that was my that was my first barrel pick. Anything. Like I said, I'm a big fan, so I've got fine bottles from Chris Fletcher, their master distiller, and then I've got some fine bottles from Lexi Phillips, who's their assistant master distiller. And um, you know, side note, I've got a collection that I started for my son who's 12. Um, and when he turns 21, I am slowly but surely getting bottles from master distiller.
SPEAKER_03Wait a minute.
SPEAKER_02This is something I want to tap into. So where is where is that juice now? You when your son Okay. Oh, so you already bought it, own it, he's 12. Okay, so when he becomes of age, you're gonna give him you're just gonna give him the whole stock and he can taste what he wants.
SPEAKER_00We're gonna start cracking it together, and you're gonna teach him about whiskey. I mean, he's already learning because his dad's a big whiskey nut. And I don't know whiskey.
SPEAKER_03Is this how you are justifying the sale slash purchase of the amount of bottles you have to your wife?
SPEAKER_00So I don't have to justify anything.
SPEAKER_03Oh, well, because I have this issue at my house sometimes. After I get called a hoarder from my wife, and I call it a collection, and now I gotta tell her that I'm just saving it for my kids. Right.
Tours, Barrel Picks, And Distiller Signatures
SPEAKER_02You shouldn't see Tony's face. When he when you said 12-year-old son, and Tony two sons, and all of a sudden his wheels, it was almost like his eyeballs, like he had to close his eyes because his brain was moving too fast. And I was like, uh oh, Tony's thinking about getting.
SPEAKER_00How am I gonna spin this for me? Dude, I'm not, you know, I'm not just building, you know, I'm not just uh drunk. I am building a heritage and a connection with my son, right?
SPEAKER_03God, I cannot wait to use this. Don't worry. Every time I bring bottles home now, my wife looks at me and she goes, Really? I'm like, ah, you can't get this one. This is a hard one to get. You should just say, I'm building a heritage. I'm totally going to use that line. I'll let you know how it goes. I'll let that out. That might be on a I might be replying to one of your uh Instagram messages, and you'll just you'll just start laughing when you see it.
SPEAKER_00You'll you'll see me put them down there on Instagram every once in a while. Grab, you know, I meet master distillers with my with my business. I send them a product and stuff, and we end up talking. Then I just say, hey, can I get a signed bottle? Like, I'll buy it, not looking for a preview or anything. Sometimes, you know, to buy it and send it to me. Sometimes I'll be at an event and I'll sign it. But come home now, and like my son knows. He'll go downstairs and like, I've got nine bottles, and one with the sneaker on it. It's not the one with the, you know, the 2x0 do you have the 2x0 with the sneakers?
SPEAKER_032x0.
SPEAKER_00Yeah, I've got two from Dixon, and and he said, uh it's a good chat. I want one of I want one of the oh, it's really good. I want one of those ones with the eagle on it. I was like, it was Arlene Wheatley might be. That's a hard pull. Give me a minute to work that way from Buffalo Trade.
SPEAKER_02So you mentioned um, I think you said your product, your brand, or whatever. Before we get into tasting this, tell us about um tell us about that.
SPEAKER_00Absolutely, sure. So I about a little over a year ago, I started a brand called Bobble Two Bond. And we make a travel whiskey glass. If you haven't seen it, it's a three-ounce. It's like a Glen Cloud. It's a Glen Corn three ounce. It's an interior. I mean it's indestructible, but it's pretty close. Like if they don't break a lot, burn it off the top of a 50-foot building in the in the case on the concrete, and it didn't break the glass.
SPEAKER_02Yeah, he has a drop test. I haven't looked at it yet, but so it's it's nearly indestructible. Okay, so it's like a a glass in a case that like the whiskey person would like bring their own glass to the party.
SPEAKER_00Yeah, I mean, allocation event, uh name it. And I keep one in my car because I mean that's allowed for me to die to pick up a bottle, and I can't tell you how many times somebody said, I mean, I got the new uh Parker's hair to dry last week. It's really good. I'm like, I mean, you want to try it? Yeah, I do. Yeah, we do. But I mean, I can try so going back one once upon a time, somebody offered me one of the special releases of four roses here, but it's a friend and a drink in the car. We can find like a water bottle. I mean a small little feature on there, the logo double measuring device. So the bottom of the logo is part of a half four, half of the four. First line is an ounce, and it's an ounce and a half, and it's two ounces of it just helps you keep track of what you're drinking if you're at a bottle share or yeah, that's great. Went to a bottle share last week and there was 70 bottles of whiskey.
SPEAKER_02Yeah, you just you don't you want to drink out, yeah. When you're doing I don't know if everyone's going to bottle shares, and I don't know if everyone's drinking whiskey out of the back of someone's car or whatever, but but but if you're if you're right, and then if there's millions of consumers, whiskey drinkers or spirits drinkers that may be doing that, like having a glass traveler. That's why I had so many questions. I'm like, well, what is that? Like I get a glass in a case, but like I get now good explanation why the usefulness of it.
SPEAKER_03I like the uh measuring um the you know, the measuring ability of it without it being like you know, lines on a cup kind of thing or on the glass, you know, sketch etch gin.
SPEAKER_00Yeah, it's just a little hidden feature in there. I've sold a bunch of those and a bunch of master distillers have it. Um actually I was Marianne E's last night today. Uh Castle and Key.
SPEAKER_02Ca Castle and Key, you said?
SPEAKER_00Yeah, Castle and Key, and she just launched her on with you brand too. So I'm sending her one.
SPEAKER_03Wow. Do you put like other people's logos on the backside or anything?
SPEAKER_00Or is it always your No? It's funny you say that because I uh right before we we got on, I was working on our wholesale and uh bulk order age. I literally just put it up like three minutes ago.
SPEAKER_03Oh, I've been I haven't even been on your website. I was just I just can see I could see how somebody would want to be brand why you know a company would want to have their own branding on it.
SPEAKER_02That's super cool. We'll um when we uh shall we might have to get some Shy Tucky ones. We post the podcast and then share it on Insta and we'll tag you and all that kind of stuff. You can uh listeners can can definitely take a couple good pictures of it.
SPEAKER_03Yeah, take a couple if you don't have them already. That's awesome. We might have to get a a Shy Tucky sketch on one half of it.
Nosing The Pour: Banana Or Not
SPEAKER_02That'd be really cool. Um well, cool. Thank you for uh again, thanks for being here, but uh for sharing. That's really cool. Um it's it's hard. Uh it was hard for me to understand, but the minute you go on uh bottle, the number two bond, uh Brian's insta, there's pictures, and it's like, oh, that's what it is, and it makes perfect sense. And uh someone like me, I'm pretty much gonna buy one because I'm like, yeah, I could use that. I could use that. I could use that a lot. Anyway, um Jack Daniels, single barrel, heritage barrel. Of course, a tennis barrel. Let's get into it. And I I think Tony, you touched on it, but the fact that this is a toasted barrel, um, and that's a I think a pretty big piece of this in the way of uh the nose and uh and the palate. Let's uh let's smell it first. Yeah, let's do it. Cheers.
SPEAKER_00Cheers, Brian. Cheers.
SPEAKER_03A lot of the standard a lot of the standard uh.
SPEAKER_02Yeah, I I I smell some Jack in there, but it's just it's I think it's Tennessee, not Jack.
SPEAKER_03Yeah. I think you smell some Tennessee in there with that charcoal filtering, that maple charcoal filtering. What do you think?
SPEAKER_00There's a pretty prominent note when you taste the title. There's a pretty prominent note, and I'll be curious to see if you guys think it's like a gin like a gingerbread? Yeah, that's not it. But yeah, Jack's known for uh for a very specific note.
SPEAKER_02He's testing us, Tony. He's testing. I don't know. Yeah, on the nose, it's not, I mean, it's it's kind of a um like a sweet uh like a like a kit like a candied sweet, like with uh with caramel. Um so now it's like nothing is really like fruity or um earthy that's really coming out.
SPEAKER_03Isn't Jack Daniels typically known for their like banana stuff? Their banana smells. Banana note. Yeah, that it did Tony hit it? I think that's it, but I'm not getting I'm not getting much of the banana.
SPEAKER_00Yeah, I'm getting it on the nose. I'm not getting it on the nose at all.
SPEAKER_03Like I think the banana is like, isn't that I think that's the Jack Daniels thing? He said on the palate. We gotta taste it. All right, let's do it.
SPEAKER_02Way sweeter taste than smell. Um desserty. Like a graham cracker. Um peppery finish. You gotta kinda keep drinking drinking it because the peppery takes over, so if you're like trying to analyze it after a couple seconds later, the pepper takes over. So you have to kind of keep Jack Daniels is good at making you continue to drink their product. Brian, what do you got?
SPEAKER_00What are you thinking on the palette?
SPEAKER_03What do you got?
SPEAKER_00Simple, yeah, simple note. Yeah, I do get the banana. Or some people say banana salter. Okay. Um I I do get that on this product. I get it on most things of theirs. I don't get it on the 14 or the tanyard hill, but I do get it on this. You're right about the pepper. Like, it's like you're tasting it and then all of a sudden it's like it's not like a real strong pepper that like you know, like a rye that kicks you. But but it takes over and it's like hard to get anything else out of it.
SPEAKER_02Exactly, exactly. It's like a warm takeover. It's not like, oh my god, I like I can't stand it. It's like, oh, that's like a pleasant, like little sizzle, sizzle of a pepper at the end.
SPEAKER_00You can chew this though. You can Kentucky chew it where it's like two or drinking sag. Yeah, your mouth chewing sag, it's yeah, it's gonna hurt. It's just sweet. You know, I'm I'm real simple. I can get a note or two, I can tell you if it's sweet, I can tell you if it's earthy, or it's got a lot of fruit in it. Um I'm not that guy that can say, you know, this is three-day old.
SPEAKER_03Yeah, neither are we.
SPEAKER_00Yeah, I'm not that guy. I just I I like it or I don't. I want to drink more.
SPEAKER_03This guy's a lot of the characteristics, a lot of those um, a lot of the Tennessee whiskey characteristics, but the age of this has given it a little bit more complexity than than um some of the other stuff. You know what I mean? It's like I feel like they've done a really good job in seven to eight years here where I feel like you gotta get to 12 and 13 year dickle to get it.
SPEAKER_00I would say this too, if you you know now tried maybe six or seven different barrels of this. So most of the ones I've tried have been really good. I've enjoy really enjoyed them. Three once in all, I've tried one barrel. I didn't care for it. So if you get a barrel, these are single barrel. So if you get one and you didn't love it, you know, give it to a buddy trader or something, you know, to somebody, give it to somebody, and then get you another one. Give it a give it a second try.
SPEAKER_03I agree. We're we're we're drinking um one from uh October 29th, 2025. So is yours a 25?
SPEAKER_00And it's from July 18th, 25.
SPEAKER_03Yeah, so we're just a couple months. Yeah, it's a couple months over.
Pairings, Chocolate, And Candy Debates
SPEAKER_02Yeah, one thing I will say, um a lot of uh uh folks that drink whiskey like to uh smoke a cigar with it. And when that pepper wears off, this would probably be a great something to smoke a drink with uh smoking a cigar, is um I don't know if you can wait long enough before your next sip, that pepper wears off, and it's literally like you just smoked a cigar. There's like a tobacco kind of like you smoke a cigar, it hits every little inch uh like in the smoke misses nothing, you know, and that's kind of what this does in a good way. It's it's uh it's got a like a long finish of pepper that turns into tobacco for me, which is really, really kind of pretty cool because it's not it's definitely not common in a uh in a in a bourbon whiskey. Um you also said graham cracker, Tony, and one review I read was because it's toasted, they went toasted marshmallow. So it's like toasted marshmallow, graham cracker. What are we missing? Lo Hershey. Chocolate for a s'mores. So maybe this is uh maybe that's a way to describe this. Maybe to some people you'd get I'm not gonna go as far as that I'd be like, oh, this tastes like a s'mores, but um, but uh that toastiness kind of comes through in that way where it's got um that char which you know you toast you toast your marshmallow for for a s'mores. So anyway, this is pretty good. This is good stuff.
SPEAKER_00Game changer for me. I took my girlfriend up to Kentucky, typical. She went for me, but she's not really into bourbon. She really enjoyed it. This is uh four years ago. Took her up there, and um, you know, they pair a lot of stuff with chocolate. I was a game changer, man. She she actually enjoys whiskey now if we pair it with a little bit of chocolate. And this one would pair really well with chocolate.
SPEAKER_02Uh I mean, I I'm so with her and anyone that does that. And I'll go as far as to say when, you know, sometimes like I want to have a whiskey at night, but I'm not like palette's not ready, and I just kind of like it's just the end of a day, and may I like I'm not checking what I'm just pouring out of the decanter or whatever, and I'm like, that tastes okay, but I want to elevate this, so I'm gonna go get a little piece of a little piece of chocolate for the five.
SPEAKER_03I've always wanted to do like a cool Halloween podcast, comparing like Halloween candy with different bourbons, but I think that the research of that would take it would just take so long to find out what you think actually tastes better with each one. You know what I mean? And I just don't know if I have as much as I want to do it, I just don't know if I need another another project at the moment.
SPEAKER_02Well, wouldn't most people say like candies are chemicals and flavor enhancers and stuff?
SPEAKER_01So it's like previous.
Becoming A Tennessee Squire
SPEAKER_02I'm not saying it wouldn't be good, but I think like a purist would be like, hey, typically what's in your hopefully, depending on what you're drinking, your whiskey glass is the grains and the water. Yeah. And all of a sudden you're throwing in like chemicals and a candy. Don't get me wrong, all those candies you're talking about. I'm not thinking chemicals or flavor, not fake flavors. I'm thinking childhood and deliciousness and perfection. Um, but that would be fun. But I think the what I'm getting at is I think the candies would take over. I think it'd be like Kit Kat with a Jack Daniels. It's not like, oh, that's a really good heritage barrel. You're like, all I got is Kit Kat on the back.
SPEAKER_03Oh, you got Kit Kat, yeah. That's probably true. I don't know. I think it'd be a fun, it'd be a fun exercise. I'm just not sure I have the time or or the want enough to do it. Hey, Brian, I got a question. I heard you say, like while we were talking, I think we actually talked over you on accident, that you said that you're uh that you've became a squire last year. Is that that's awesome? How how did how does that process work? So uh for anybody that doesn't know, the the Tennessee Squire Association is Jack Daniels like member club, and it's not like you can sign up to it like Maker's Mark and you can be an ambassador or whatever. It it's an invite only. So that's why I'm I'm I'm I'm just curious on your process.
SPEAKER_02You went over that. He said it and I was like, back it up here. I must like talk about it. We got a guy with the designation here that neither of us have. And I knew what you were talking about.
SPEAKER_03I just wanted to make sure I didn't lose it. So I jotted that down on my notes.
SPEAKER_02All right, Brian, what is what is what does all that mean? Timing, how long did it take, all that stuff?
SPEAKER_00Yeah, I mean, it's really easy, and except it's not, right? So the thing is it's invite only, right? So often you would want it to be a squire for a little while, uh, but you're not unwritten rules, you're not supposed to ask a squire to nominate you to be a squire. They have to nominate you. Someone has to nominate you. It used to be that you got one or two nominations like your entire lifetime if you're in. They've loosened that up now, so that's not the case anymore. But it's hard to be nominated to be a squire, right? And uh somebody has to nominate you and explain why you deserve to be in the thing of these choirs and so on. And they know you well enough to like have your email address and be able to say a few things about you. And then they'll send it to you, overview it and improve you. And when they improve you, then we'll actually send you a feed in a tiny little square inch of land or something. You know, three, four, five, seven, and collection. Um also when you go to Jack Daniels, you can do a couple different special experiences because of an and they have some squire events that only squires are invited to throughout the year.
SPEAKER_03How many? Do you have any idea how many squires?
SPEAKER_00I mean oh, I don't. I know it's in the probably in the thousands at this point. I mean, it's in the thousands at this point, but this has been around for it's been around since the 50s.
SIP Method: Shareability, Influence, Price
SPEAKER_03I I I did yeah, yeah, I I don't know when exactly it started, but I know it's been around for a long time. Don't you have something like that with makers, Mark? Yeah, I have like an ambassador and then a a step above ambassador just because I I I drink a lot of makers, and that's kind of how I I have done it. Uh yeah. I was just saying that wasn't a one-one up up on you, Brian, even though Tony No, the ambassador thing isn't is not a it is not a you have to be the thing that I have that you have to be in um you know, you you can't just sign up for more or less is uh the the um I'm a colonel, the Kentucky Colonel.
SPEAKER_00Right. Yeah. Oh, I do know what that is.
SPEAKER_03Yeah, so I I became a Kentucky colonel years back. So that was that was really cool.
SPEAKER_00I didn't know that was a makers thing.
SPEAKER_03It's not a makers thing, it's a it's a complete philanthropy thing. It's it's like it's the only thing that I have that is something that you'd have to be like invited slash somebody has to vouch for you type thing.
SPEAKER_02Brian, Tony's just going through all his accolades right now.
SPEAKER_03So yeah, he he just wait till I throw out the L club and the uh you know, you know what else are we Well, I was all A B honor in fifth grade.
SPEAKER_00Yeah, yeah, Brian.
SPEAKER_02A P student. I can only like really jab at Tony alone so much, and it's so nice to have a guest that gets it and it's like, you know what?
SPEAKER_01I'm gonna I thought that acquired this this is really cool. No, it is super cool.
SPEAKER_03I mean people don't realize, like, unless you're into this stuff, you don't realize what all of it is. And this is one of the things that if you are this, it's it's similar to like a Kentucky kernel thing. It's a big deal, it's fun, it's cool. It's like there's not unlimited numbers of these, you know. You kind of hear of them, but you don't really know anybody kind of thing.
SPEAKER_02Um, let's go into um now. Uh before we close, we'll do what we call our SIP method. Um, I'll go first. Um, shareable. Uh, I would say this is extremely shareable, and I think it's um really easy drinking, uh proof-wise and approachable by just by the name, like who doesn't know Jack Daniels? And it kind of like takes people's guard down a little bit. So sharing this for sure. Um, Jack Daniels does so many great things, influence is is high up there. Uh price, I I don't know. I mean, Tony said 70 bucks and such a good deal, but I'm gonna kind of be indifferent that if it was 50, I wouldn't know much different than it being 100 or 70. So um it's kind of up there in price, not some like total ripoff, but um 70 is not not nothing, but you're getting a lot for it. So what about you, Tony?
Final Ratings And Closing Cheers
SPEAKER_03Uh shareable to me is yes. I think that this is a bottle, especially since they're gonna continually make it um, you know, where it's gonna be easier to get. I would share this. If this is something that comes out every seven years, like you know, the last time they did this in 2018, 2019, I think that it would be a different answer. But if they are gonna continually do this every year, you know, even if they only drop it once or twice a year, I think that I would still share this with people, especially people that love Jack Daniels. Influence to me, I mean, Jack Daniels is one of the um it was one of the originals, they're one of the OGs. Um, I've never been I'm much more of a Kentucky bourbon than a Tennessee whiskey guy, but I mean, there's nothing negative about Jack Daniels. Um they've put out a good product. They really do. I always have. And then price to me, I just feel like bourbon, uh good bourbon that has gotten so expensive recently that at$70, if you can get it at$70, I feel like it's a fair price. I mean, that's the same price or less than our last podcast, which was that Elijah Craig barrel proof. Um, you know, I I don't know. This is a cool barrel, cool bottle. We never really talked about it, but I think this bottle's cool as shit.
SPEAKER_02Oh, but you don't see a lot of those rolling on the bottle. It's really cool. Really cool.
SPEAKER_03And and you know, that's kind of where I sit with it. What do you think, Brian?
SPEAKER_00Yeah, so share boom. Here's the thing I I share everything I have. It's a great start. Good guy, good guy. Jack Daniels, I share everything. Uh you come to my house, it's open, you can have so it's shareable. But it's a price point. Like it's it's it's not super hard to get crazy all day long for influence. I mean I think I don't know that anybody has maybe open for people. So I'm all for it. Um if you were just, you know, like that many whiskeys. I'd be like, it's a little expensive, but it's again, it's super approachable. And I think you're gonna enjoy it. I don't think I don't think you'll be disappointed.
SPEAKER_02And I the your last point about price, we we never really put it that way. It it I mean, it's not just what you have and what you don't have as far as like a money in the bank, like, but there's that, but there's on almost more importantly, is how interested are you in a spirit that you're gonna pay more? Like some people would be like, why would I pay 70 for this when the I can get twice as much of a huge bottle of regular jack for whatever it is, 45 bucks. It's like for some people, it's just a means to you know, relaxing or a flavor or putting it with their coke or diet coke or whatever. And yeah, that's a whole thing where I'm sure when we talk about bottles that are 70, 150, 250, 1000, whatever, I'm sure you get to a certain point with every person where they're like, Those guys are fucking crazy. Like, why and 70 might it might be for certain people? I think that's like I don't think it is. Um, but that's a great point that it just depends on price, totally depends on who you are, and where you're and where you're spending your money, yeah.
SPEAKER_03How you're spending your money for sure. All right, well, you who wants to give it a rating first. You want to go, Mike? You want me to? Uh I want you to. You want me to? I am going to give this a 3.5. I think this is a very solid pour. I would tell anybody that they should go try this. This is a for something that's going to be on your shelf every day or on the on the I guess, I don't know, in the liquor store every day soon. This is gonna be uh something that I will dick I will direct people towards.
SPEAKER_02Uh you're up, Brian.
SPEAKER_00I was actually gonna say 3.5.
unknown3.25.
SPEAKER_02You said three three two five?
SPEAKER_00I'm gonna go three point five.
SPEAKER_02Three five.
SPEAKER_00I get baited a little lower, but the truth is it's just a really good board.
SPEAKER_02Well, I'm gonna go with uh with that three two five. Um I will put an asterisk by that where I feel like I'm a little uh novice, not to Tennessee whiskey, um, but to Jack Daniels uh Heritage Barrel, single barrel, and stuff they're putting out. Um, because a lot of stuff has kind of hit the market in the last uh call it five-ish years, and I haven't tried much of it. So I'm I I it seems like I started uh at the mid-level or closer to the top, but I kind of don't know. So like maybe I would try a lot of other Jack expressions or um Tennessee whiskies that people would compare to this, and maybe all of a sudden I'd be like, shit, those guys are right at three and a half, or maybe I'd be like, all right, that is a solid three and a quarter, but some of the other ones are more closer to three. So asterisks on it of being a little bit more. Just no asterisk, a little bit. Just call the ball. Just call the ball. Three and a quarter.
SPEAKER_03Jesus, just call the ball. All right, we're gonna go out with some more Commodores. I'm actually gonna put us out on the same album, side B, of the same as what we started with, with easy. And uh, I don't know. Hope it's a good one.
SPEAKER_02Brian, thank you so much for joining us. Uh, guys, check out Brian on Bottle 2, the number two Bond on Instagram. Um, check out his uh his glass traveler product, which is pretty fucking cool looking. And dude, really cool to have you. You've great to meet you. Maybe you've never done this before, but knocked it out of the park. Knocked it out of the park. Thanks, man. Shock Tacker Brian Brothers, we take care of the whiskey so you can focus on with whom you share it. Mike, Tony, Brian drinking some Jack Daniels. Single barrel heritage. Let's go. Let's go.
