Local to Legend Podcast Artwork Image

Local to Legend

Emily Steele

Local to Legend is the podcast for local business owners like you, looking for the resources and tools needed to create a scalable, profitable, simply irresistible brand. What makes local businesses different than small businesses? Local businesses have their own little ecosystems they work within. Some local business owners have the hopes of being sold to Unilever (Schmidt’s) or getting a HGTV show (Joanna Gaines) or being sold in Target (Ben & Jerry’s). Others want to be a legend in their own community where people know, love, trust, and refer them all the time. The cool thing about being a legend is it’s fairly subjective, right? We have legends in Des Moines, Iowa (my home base), but they aren’t legends in the country. We have legends in the country, but they aren’t legends in the world. What I’ve come to discover in hundreds of conversations with local business owner is this: they desire MORE for themselves. They want to expand, but how? They want to grow their business, but what do they do? They want to pivot, but what will that mean? Local to Legend is about that conversation. And I'm thrilled to have you here.

Recent Episodes

42 - Creating Messaging that Resonates with StoryBrand Guide & Illuminated Co-Owner, Katelyn SoultsNovember 29, 2021 Episode artwork 41 - How to Use LinkedIn to Grow Your Local Business with Jacob ReppNovember 23, 2021 Episode artwork 40 - From Travel Blogger to Author with Megan from Olio in IowaNovember 16, 2021 Episode artwork 39 - Empowering the Local Business Community with Austin Mac Nab from VizyPay and Look Local FirstNovember 08, 2021 Episode artwork 38 - What It Means to Connect With Your Community With Realtor Sara HopkinsNovember 01, 2021 Episode artwork 37 - How Brian Hemesath & VolunteerLocal Are Reshaping the Way We VolunteerOctober 26, 2021 Episode artwork 36 - From Business Owner to Ballot with Deidre DeJearOctober 18, 2021 Episode artwork 35 - Putting Patients First With Mike Burggraaf from Core Physical TherapyOctober 11, 2021 Episode artwork 34 - Creating a Sustainable Gender Neutral Nail Salon with Rachel Daily and Kristin Owen from ‘Cure StudiosOctober 04, 2021 Episode artwork 33 - Reinventing the Art Gallery with Liz Lidgett from Liz Lidgett GallerySeptember 27, 2021 Episode artwork 32 - Breathing Life Back Into Old Homes & Investing in the Community with Ryan François from Rally Cap PropertiesSeptember 20, 2021 Episode artwork 31 - Ruby Scoops Founder Rabia Kamara Shares Her Journey from Culinary Chef to the Food Network ChannelSeptember 13, 2021 Episode artwork 30 - How Angela Poldberg Built a Vegan Boutique From Pop-Ups to a Permanent Storefront September 06, 2021 Episode artwork 29 - From School Teacher to Urban Farmer - Meet Jenny Quiner of Dogpatch Urban Gardens May 24, 2021 Episode artwork 28 - What Starting & Growing a Local Winery Looks like with Jasper Winery's Winemaker, Mason GrobenMay 17, 2021 Episode artwork 27 - How a Spiritual Awakening Turned This Documentarian Into a Manifestation Coach May 10, 2021 Episode artwork 26 - How this Lawyer is Using Personal Branding to Become a Top Attorney in His State May 03, 2021 Episode artwork 25 - How JenniferKathryn King Built a Visual Production Agency Focused on StorytellingApril 27, 2021 Episode artwork 24 - Local Business School - A Sneak Peek Inside Our NEW ProgramApril 19, 2021 Episode artwork 23 - From Local Image Consultant to Globally Recognized Style Blogger with Imogen LamportApril 12, 2021 Episode artwork 22 - How Michael Zimmerman of RipRoar Created Some of the Best Races and Events in Des MoinesApril 05, 2021 Episode artwork 21 - The Ins and Outs of Building a Community-Based Subscription Box Brand with Rashelle Whiteharris of Women's CollectiveMarch 29, 2021 Episode artwork 20 - The Flower Farmers Behind the Pepperharrow Farm (And How They Grew This Beautiful Brand)March 22, 2021 Episode artwork 19 - How This Couple Started a Letterpress Brand to Create Beautiful Art and Preserve HistoryMarch 15, 2021 Episode artwork 18 - Could Text Message Marketing Be the Next Move for Your Local Business? Find Out!March 08, 2021 Episode artwork