Local to Legend Podcast Artwork Image

Local to Legend

Emily Steele

Local to Legend is the podcast for local business owners like you, looking for the resources and tools needed to create a scalable, profitable, simply irresistible brand. What makes local businesses different than small businesses? Local businesses have their own little ecosystems they work within. Some local business owners have the hopes of being sold to Unilever (Schmidt’s) or getting a HGTV show (Joanna Gaines) or being sold in Target (Ben & Jerry’s).Others want to be a legend in their own community where people know, love, trust, and refer them all the time.The cool thing about being a legend is it’s fairly subjective, right? We have legends in Des Moines, Iowa (my home base), but they aren’t legends in the country. We have legends in the country, but they aren’t legends in the world. What I’ve come to discover in hundreds of conversations with local business owner is this: they desire MORE for themselves.They want to expand, but how?They want to grow their business, but what do they do?They want to pivot, but what will that mean?Local to Legend is about that conversation. And I'm thrilled to have you here.

Recent Episodes

29 - From School Teacher to Urban Farmer - Meet Jenny Quiner of Dogpatch Urban Gardens May 24, 2021 Episode artwork 28 - What Starting & Growing a Local Winery Looks like with Jasper Winery's Winemaker, Mason GrobenMay 17, 2021 Episode artwork 27 - How a Spiritual Awakening Turned This Documentarian Into a Manifestation Coach May 10, 2021 Episode artwork 26 - How this Lawyer is Using Personal Branding to Become a Top Attorney in His State May 03, 2021 Episode artwork 25 - How JenniferKathryn King Built a Visual Production Agency Focused on StorytellingApril 27, 2021 Episode artwork 24 - Local Business School - A Sneak Peek Inside Our NEW ProgramApril 19, 2021 Episode artwork 23 - From Local Image Consultant to Globally Recognized Style Blogger with Imogen LamportApril 12, 2021 Episode artwork 22 - How Michael Zimmerman of RipRoar Created Some of the Best Races and Events in Des MoinesApril 05, 2021 Episode artwork 21 - The Ins and Outs of Building a Community-Based Subscription Box Brand with Rashelle Whiteharris of Women's CollectiveMarch 29, 2021 Episode artwork 20 - The Flower Farmers Behind the Pepperharrow Farm (And How They Grew This Beautiful Brand)March 22, 2021 Episode artwork 19 - How This Couple Started a Letterpress Brand to Create Beautiful Art and Preserve HistoryMarch 15, 2021 Episode artwork 18 - Could Text Message Marketing Be the Next Move for Your Local Business? Find Out!March 08, 2021 Episode artwork 17 - How Aparium is Innovating the Hotel Experience in Local CommunitiesMarch 01, 2021 Episode artwork 16 - Taking an Edible Cookie Dough Brand to a National Market in Less Than a YearFebruary 22, 2021 Episode artwork 15 - 8 Simple Ideas to Grow Your Email List for Your Local BusinessFebruary 15, 2021 Episode artwork 14 - How Systems, Building Processes, and Starting a Team Can Grow Your Local BusinessFebruary 08, 2021 Episode artwork 13 - Why Understanding Your Cycle Will Help You Become a Better Business Owner February 01, 2021 Episode artwork 12 - 6 Digital Marketing Strategies That Are Doubling Revenue for Local BusinessesJanuary 25, 2021 Episode artwork 11 - How this Realtor is Disrupting the Staging Industry with Her Tech Company, StagerieJanuary 18, 2021 Episode artwork 10 - Leverage Local Influencers to Increase Visibility and Impact for Your BrandJanuary 11, 2021 Episode artwork 9 - Three Shortcuts for Strangers to Become BuyersJanuary 04, 2021 Episode artwork 8 - How to Start Working with Local Bloggers in Your CityDecember 28, 2020 Episode artwork 7 - How to Stop Playing Small in Life and Business with Cari RosnoDecember 21, 2020 Episode artwork 6 - How to Make Instagram Work for Your Local BusinessDecember 14, 2020 Episode artwork 5 - From 1:1 Design Services to Multiple Revenue Streams with Bri SummersDecember 07, 2020 Episode artwork