Local to Legend
Local to Legend is the podcast for local business owners like you, looking for the resources and tools needed to create a scalable, profitable, simply irresistible brand. What makes local businesses different than small businesses? Local businesses have their own little ecosystems they work within. Some local business owners have the hopes of being sold to Unilever (Schmidt’s) or getting a HGTV show (Joanna Gaines) or being sold in Target (Ben & Jerry’s). Others want to be a legend in their own community where people know, love, trust, and refer them all the time. The cool thing about being a legend is it’s fairly subjective, right? We have legends in Des Moines, Iowa (my home base), but they aren’t legends in the country. We have legends in the country, but they aren’t legends in the world. What I’ve come to discover in hundreds of conversations with local business owner is this: they desire MORE for themselves. They want to expand, but how? They want to grow their business, but what do they do? They want to pivot, but what will that mean? Local to Legend is about that conversation. And I'm thrilled to have you here.
Local to Legend
9 - Three Shortcuts for Strangers to Become Buyers
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Emily Steele
Over the last few years, I’ve watched a lot of my friends get burned by hiring people or companies to run their marketing. These companies create amazing graphics and post consistently on their Instagram, and do things like SEO and build fancy websites. They’re not inherently bad things to do, but they’re missing a key element that will actually move the needle…
Tune in to the episode to find out what this missing piece is and how to fix it!
Tune in for topics like:
- The process that actually moves your customers to purchase
- How to get more mileage with customer reviews
- An easy way to create shareable content
- The social media strategy to ditch in 2021
Links from the episode:
- Free Training – Sign up + learn how to generate consistent sales for your local business WITHOUT a complicated or expensive marketing strategy
- Follow me (Emily Steele) (Love Local) on Instagram for a little business + a little life, and a whole lot of positive energy!