Local to Legend

11 - How this Realtor is Disrupting the Staging Industry with Her Tech Company, Stagerie

January 18, 2021 Emily Steele
Local to Legend
11 - How this Realtor is Disrupting the Staging Industry with Her Tech Company, Stagerie
Chapters
Local to Legend
11 - How this Realtor is Disrupting the Staging Industry with Her Tech Company, Stagerie
Jan 18, 2021
Emily Steele

Today’s episode guest is Nora Crosthwaite, the creator of Stagerie, a staging solution that pairs agents and homeowners with stagers. Stagerie hosts consultations virtually, making it easier for both stagers and homeowners to find a time that works, and the business specializes in staging occupied homes, a category that can be tricky to do. After working with Stagerie, clients have a full blueprint of exactly how to stage their home to get it sold.

Nora joined me for this episode of Local to Legend to talk about the process that goes into building a tech company from scratch, the world of home staging, and how to build a company that attracts customers because of how well it serves the ones it already has.

Tune in for topics like:

  • Nora’s pivot from a lucrative IT career to forging her own path in real estate
  • The ins and outs of the Stagerie platform
  • Finding a trusted development partner, legal partner and business coach
  • Navigating the world of venture capital
  • Attracting your ideal clients rather than paying for leads

Links from the episode:

Follow me (Emily Steele) (Love Local) on Instagram for a little business + a little life, and a whole lot of positive energy!

Show Notes

Today’s episode guest is Nora Crosthwaite, the creator of Stagerie, a staging solution that pairs agents and homeowners with stagers. Stagerie hosts consultations virtually, making it easier for both stagers and homeowners to find a time that works, and the business specializes in staging occupied homes, a category that can be tricky to do. After working with Stagerie, clients have a full blueprint of exactly how to stage their home to get it sold.

Nora joined me for this episode of Local to Legend to talk about the process that goes into building a tech company from scratch, the world of home staging, and how to build a company that attracts customers because of how well it serves the ones it already has.

Tune in for topics like:

  • Nora’s pivot from a lucrative IT career to forging her own path in real estate
  • The ins and outs of the Stagerie platform
  • Finding a trusted development partner, legal partner and business coach
  • Navigating the world of venture capital
  • Attracting your ideal clients rather than paying for leads

Links from the episode:

Follow me (Emily Steele) (Love Local) on Instagram for a little business + a little life, and a whole lot of positive energy!