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HUNGRY.
How MOJU Created The Functional Shots Category Driving £20 Million in Retail Sales - Rich Goldsmith, founder MOJU
March 14, 2022
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Dan Pope
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Episode 38
WAHOOO IT’S FINALLY HERE!!
YOU’RE GUNNA LOVE THIS ONE!!
MOJU, ripped up an alienating dogmatic “health industry”, add a lashings of fun and sprinkles of personality.
- Highest £ROS in total Juice and Smoothies
- Highest £ROS in Food To Go
- No.1 brand in Functional Shots with 48% market share
- Delivering 84% Functional Shot growth
- 10 MILLION MOJU SHOTS were consumed in 2021 - that’s one shot every 3 seconds! ⚡️
Winning listings at: ASDA, Waitrose, Whole Foods Market, Planet Organic, Sainsburys,
ON THE MENU:
- WHY FOOD AND DRINK FOUNDER’S MUST GIVE THEMSELVES “NO OPTIONALITY” - PUT A GUN TO YOUR HEAD.
- HOW TO MANIFEST GREAT CULTURES: ALWAYS CELEBRATE THE SMALL WINS AND LINK THEM BACK TO VALUES
- WHY FOOD AND DRINK FOUNDERS MUST CHOOSE INVESTORS WHO “LEAVE THEM TO IT” AND DON’T DISRUPT THE VISION.
- HOW TO CREATE A CATEGORY ONE AND CREATE PRODUCT-MARKET-FIT - LOOK FOR THE SIGNALS.
- HOW TO SELL A NACENT CONCEPT INTO GROCERY BUYERS: BRING THEM INTO THE STORY THROUGH DATA BRUSH STROKES.