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DASH are one of those gorgeous, quintessentially British brands, that I just simply love.
🍓 DASH packaging is beautifully simple.
🍓 DASH product is beautifully simple. Just water, bubbles, and wonky fruit.
🍓 DASH taste is beautifully simple, too.
🍓 Dash back your DASH - little effervescent fruit-flavour bombs explode and dance on your taste buds. C’est Bonne
🍋 Yes, they’ve launched in Australia and featured at Melbourne Fashion Week
🍋 Yes, they’re Victoria Beckham’s favourite drink.
🍋 Yes, they’ve sold 45 million cans per year.
🍋 And, yes, they’ve won listings at Starbucks, Tesco, Sainsbury’s, Waitrose, Whole Foods Market, Planet Organic
BUT.
Behind the beautifully simple British Brand is a Quintessentially Challenger Brand
The brand and team bubble with effervescent, hustle, grit, persistence, patience and never-giving up;
Dashing around Hyde Park, hustling to sell their first cans to randomers.
Dashing to nab the lime light from Prince Harry.
Dashing to sit outside Whole Foods Market to catch a buyer for 2 mins and win a listing
Dashing to pounce on TFL banning their ads on the Wonky Ads (yup, THAT Aubergine).
Jack is an absolute LEGEND. You’re going to love this. “Have Faith In Creativity” has stuck with me ever since our conversation.
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