HUNGRY.

Fearne & Rosie founder: from Yorkshire Primary School Teacher and Mum of 3 to winning listings Waitrose, Ocado, Booths, Morrisson's

March 04, 2024 Dan Pope
HUNGRY.
Fearne & Rosie founder: from Yorkshire Primary School Teacher and Mum of 3 to winning listings Waitrose, Ocado, Booths, Morrisson's
Show Notes

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HC Consulting - https://www.hc-consulting.uk/

Rachel is amazing. 

Wonder Woman from the Yorkshire Dales. 3 kids. 
Wonderful jam brand: Fearne and Rosie. 

🍓attracted investment from industry big-hitters Giles Brook and Ollie Lloyd 
🍓won listings at Waitrose, Ocado, Booths, Morisson's and many more landing soon 
🍓Building a brand with kids well being at its epicentre, partnering with Children in Need

Our conversation completely changed my perspective on the education system. 

Some things I've been pondering - 

🍓Is our education system stuck in the 50's?
🍓Is built for the Industrial Revolution. Factory Learning: Input Vs Output
🍓Are we stopping kids from following their curiosity and creativity?
🍓Are we stifling kids from becoming founders and, ultimately, changing the world?! 

We obvs surf into the depths of brand building, too. 

ON THE MENU: 

1. How to raise kids and build a brand at the same time - take time to stop on both and avoid burnout 

2. Lessons from Giles Brook: take the Good news and Bad news with the same smile  + only do 2 or 3 things per day 

3. Why Factory Learning "memorise and regurgitate" is stopping kids from becoming founders and what do about it 

4. How to Change your Core Messaging on pack to target your CORE market and DORMANT market a la Alex Smith

5. The Parallels from Being a Teacher to Being a Founder: Deploy Huge Empathy 

6. 60% of Sales Comes from On Shelf: Nothing Beats Just Walking into a Supermarket and  asking people "why are you buying or why are you not buying this product?"