HUNGRY.
HUNGRY. is the podcast for Challenger Food and Drink brands wanting to pour gasoline on their growth. Fancy being kind? Want to feel warm inside? Please hit the Subscribe button. You’d really, really make my week.
HUNGRY.
5 Crucial Lessons From Silicon Valley for Challenger Food and Drink Brands - Chris Dee, ex-CEO Booths, ex-Director of Food, Harrods.
5 Crucial Lessons From Silicon Valley for Challenger Food and Drink Brands - Chris Dee, ex-CEO Booths, ex-Director of Food, Harrods.
Imagine ripping up the Challenger brand playbook? Starting completely from scratch.
Well, that’s what happened last week.
I interviewed Chris Dee.
Chris has a plentitude of retail experience; ex-CEO Booths and Director of Food, Harrods.
Now Chris is voraciously slurping up Silicon Valley wisdom to fuel his tech venture: Malt Release Radar.
F&B and Silicon Valley is an unlikely marriage. Perhaps not?
Palo Alto - Pale Ale - Apple - Apple Juice - TESLA- TESCO.
Tilt your head slightly, look at the edges, that's where the juicy knowledge is.
Our conversation changed my FMCG perspective, like Netflix gorging on BlockBuster, downloading a Challenger_F&B_Perspective_2.0
ON TODAY’S MENU:
1. A START-UP LOOKS AND FUNCTIONS LIKE A BIG COMPANY AS MUCH AS A BABY FUNCTIONS LIKE AN ADULT
2. START-UP'S ARE AS UNNATURAL AS SKIING - resist your instincts - look for “Surprising Successes”
3. BUILD SOMETHING PEOPLE WANT - Tinker + Tinker = product-market fit.
4. DO THINGS THAT DON’T SCALE - constrain yourself by Geography, Create INSANE case studies. REPEAT.
5. CREATE A CATEGORY OF ONE: Zig when everyone Zags.
6. BE A MAKER NOT A MANAGER
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