How Challenger Food and Drink Brands can scale from £0-£1 million sales - Mark Palmer, co-founder Cawston Press, L.A. Kombucha, ex-Marketing Director Green & Blacks
“The SINGLE HARDEST challenge for food and drink brands is going from £0 to £1 million sales”
Mark Palmer told me on our first podcast, several months ago.
I scribbled down the sentence on my coffee-laden notepad with “Round 2” next to it.
A carousel of questions percolated my mind over the past few months.
Last week, I was fortunate to interview Mark again, my questions answered, my expectations -MASSIVELY surpassed.
ON TODAY’S MENU:
1. Why Cawston Press ripped up their business model and started again - structural margins fuel growth.
2. Sampling in the early days: Quality of Contact > Quantity of Contact = Deeper Connection
3. When you find your “Surprising Success” quadruple down
4. Different formats/salespeople for different channels/occasions.
5. The Top "3 Must-Haves" for brands seeking investment from Mark.
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