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Delighted to release the Tessa Stuart podcast today!
Stuff a hefty dose of Branding and Marketing wizardry in your ear lobes.
ON TODAY’S MENU:
1. HOW TO BECOME THE AUTHORITY IN YOUR CATEGORY? SIMPLIFY THEN AMPLIFY - your proposition, offering.
2. THE DO’S AND DON’TS OF MESSAGING HIERARCHY - No more than 3 key messages on the front of pack.
3. THE SILVER BULLET QUESTION TO ASK CUSTOMERS AND STOCKISTS FOR GREAT FEEDBACK - WHY? WHY? WHY?
4. WHY WE MUST DITCH OUR EGO’S, GET OUT THE BRAND BUBBLE AND START LISTENING DITCH their Ego and start LISTENING what customers ACTUALLY want.
5. HOW TO STEAL THE CLOTHES OF OTHER CATEGORIES - THE COLLECTIVE DAIRY, REMEO GELATO