Palm Harbor Local
Welcome to Palm Harbor Local—where we celebrate the heart and soul of our community by sharing the stories of the incredible small businesses that make Palm Harbor thrive.
Hosted by Donnie Hathaway, a Florida native, real estate expert, and passionate community builder, this podcast is all about Building Community—connecting people, businesses, and ideas that shape our town.
Each episode, we sit down with local entrepreneurs, business owners, and changemakers to dive into their journeys—the dreams that sparked their businesses, the challenges they’ve overcome, and the impact they’re making. From brand-new startups to long-standing local favorites, we uncover what makes these businesses special and why they matter to the community.
Whether you're a fellow entrepreneur, a proud Palm Harbor resident, or someone who just loves supporting local, this podcast is your inside look at the passion, dedication, and creativity fueling our local economy.
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Palm Harbor Local
How Cryotherapy and Discipline Transformed One Man's Life and Business
In this powerful episode of Palm Harbor Local, host Donnie Hathaway sits down with Shane Stanfield, a veteran, entrepreneur, and founder of Cryogenics Rejuvenation and Recovery. Shane shares his journey from serving as an EMT and firefighter in the Air Force to launching a successful landscaping business, and ultimately discovering his passion for holistic wellness through cryotherapy.
What You'll Learn in This Episode:
- How Shane transitioned from landscaping to wellness entrepreneurship
- The physical and mental benefits of cryotherapy
- Differences between cryotherapy and cold plunges
- How the 75 Hard Challenge reshaped Shane's mindset and business
- Shane’s recovery and weight loss services and why they're more than just treatments—they're lifestyle transformations
Whether you're curious about cryotherapy, looking to improve your recovery and wellness, or inspired by stories of personal and professional growth, this episode offers powerful insights into dedication, discipline, and healing.
Stroll through the laid-back streets of the Palm Harbor community with this informative podcast, proudly brought to you by Donnie Hathaway with The Hathaway Group, your trusted guide and local expert in navigating the diverse and ever-changing property landscape of Palm Harbor.
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Thanks for tuning in to another episode of Palm Harbor Local, the podcast dedicated to building community and sharing inspiring stories from the heart of Palm Harbor. I'm your host, donnie Hathaway, and today we're joined by Shane Stanfield, the owner and founder of Cryogenics, rejuvenation and Recovery. Now Palm Harbor Local is all about spotlighting individuals and businesses who are making a difference, overcoming challenges and fostering connections right here in our hometown. If you are passionate about growing together, getting involved and celebrating the people that make Palm Harbor thrive, you're exactly where you need to be Now. In today's episode, you'll learn what led Shane to starting cryogenics, rejuvenation and recovery, what is cold therapy, comparing cold plunging to cryotherapy, and then also how the 75 hard challenge changed Shane for the better. Now don't forget connect with us on Instagram at palmharborlocal for behind-the-scenes content, and sign up for our weekly newsletter Living Palm Harbor at palmharborlocalcom. Now let's dive in and meet Shane. Shane, welcome to the podcast.
Speaker 2:Yeah, thank you very much. I appreciate you having me here today.
Speaker 1:Yeah, I'm excited to chat with you and get to know you and your business a little bit more. Um, but let's start like before. Um, it's cryogenics and rejuvenation and recovery, recovery. What did you do before?
Speaker 2:Um, well, I was in the air force, so I was a firefighter in the Air Force and I was also an EMT and when I got out of the Air Force I was a DOD firefighter.
Speaker 2:So I worked for the government as an EMT firefighter for about a year or so after I got out of the military and I started a landscape business, business on the side, because when you work for the government you get two days on and three days off and then you get a Kelly day once a month, so then you get a whole week off. So I started a little side business in Spring Hill where my parents live, and it just kind of blew up and I, you know it was. It was very profitable and I enjoyed doing it at the time because I was in my early twenties and where I was at um, I was in Avon park air force range, um, when I was a firefighter and they were really um slow there. So I think I was there for a year and they might've had I don't even know if they had one emergency man. So it was like a lot of retired guys, yeah, I mean yeah, but I was young and I still wanted to like do stuff, you know. So I was like I got super, super bored. The money was okay, but, um, the lawn business kind of just took off. I just had a thing for it. And you know, the craziest thing, man is, I've never even I never even planted a plant in my entire life. And before I ended up selling the business, I was doing like these big, huge rock landscape designs and stuff too. Yeah, and never even.
Speaker 2:I kind of just self-taught, I was actually mowing lawns and then doing hedges and stuff. And then I actually learned from the customers like yelling at me for like not doing something right, you know, like I would miss a spot or not get under like the roots or whatever, and I just kind of learned that way. Um, and then actually actually back when I started um, landscaping I don't even know if I I didn't even use map quest man I was like cause, like to get to all the houses. I remember like pulling out my map and like just pinpointing, like trying to get like all my different houses and stuff, and it was, yeah, it was a mess. But then, um, and then I kind of got good at it and then I started started getting into more of the landscape design part of it and um became pretty lucrative.
Speaker 2:Um, I enjoyed doing it, but I was the. I always worked inside the business, so I always had employees too. But I had to be hands-on Because, I guess, first of all, I was young and I've never had a business before, so I didn't really understand how business worked. So I busted my butt up for 17 years, man, oh, wow, yeah, and outside in the sun laying sod, putting rock in, and I was always hands-on guy. So I enjoyed doing it for a long time.
Speaker 2:But then I kind of started to weigh on me as I got older, like in my, yeah, in my, in my thirties and um, I also do, uh, jujitsu and I've got some boxing experience. And I was actually training for a world tournament in Las Vegas and I'll get to the point here in a minute and I hurt my back, Okay. And I was actually like two weeks away from going to Vegas for Worlds for Jiu-jitsu and a buddy of mine was like, hey, hey, dude, um, we should try this cryotherapy stuff. And I was like, dude, I hate the cold, I'm not doing it like. Like, what is cryotherapy first of all? And he's like, oh, you go inside this cold thing. It's like negative 200 degrees. You know you'll love it and he's like floyd mayweather's doing it, you know, and he showed me some videos of floyd mayweather in this, this little tube with his neck hanging out and I'm like holy cow man. I was like I don't know man, I'm not going to do it, I hate the cold. I was really nervous and he's like no man, just go down.
Speaker 2:So we went to this place in Tampa like back in 2000, early 17, maybe it was 2016. Like, I think they were like the first around. There was only like a few places and, um, I went down and I tried it and immediately I just kind of fell in love with the business and what it was about. You know how it was something different that could help people in a more natural way versus something that, um, you know it's the versus taking pills and you know going to the doctor and getting medications and I mean nothing against doctors, but there's natural ways to make yourself feel better rather than taking drugs and I just kind of fell in love with the whole concept of this holistic healing. And I just started asking the owner all these questions like hey, dude, like where do you get the equipment from Like, like, does this really work? How long you've been doing this? What else do you do? What else helps? And so, and I was actually probably kind of annoying at the point, but I was like, look man, I want to start something like this. You know, I think this has a potential to really do really well and help a lot of people without having to be on any type of medication or drugs, or at least help heal people in a way without resorting to other things.
Speaker 2:And um, then I started going to different places. It was only like maybe three places at the time I think us cryo was in Tampa and there was a place and, um, and they're still open X cryo and Wesley chapel shout out love those guys. Um, anyways, they're. Uh, they really helped me. And I started going for different reasons for anxiety, um, helping with sleep, and just wanted to see and make sure that it was not just a fad and that was. It was a legit business that was helping and I loved it. I I still to this day, I don't like the cold, but I'll do it because I know the benefits. I understand how it helps release norepinephrine in the brain and that helps increase awareness. You feel better. It lowers cortisol levels in the body, so that way you're going to have less pain and inflammation. You're going to have more mobility. So I mean, the service is amazing, love it.
Speaker 1:You're going to have more mobility. So, uh, I mean, the service is amazing, Love it, so yeah that's um, it's interesting how you progressed in into that, uh, into this business. But I want to go back to the, to the first business you had, and, like, growing up, did you ever want to be a business owner, like, was that something else like always on your mind, or?
Speaker 2:Honestly, as a kid, and I've always wanted to be a multimillionaire Okay, that was kind of like I never really knew how, but it's always like been in my like, like for some reason I just know that that's going to happen one day, you know, not just a millionaire, but like a multimillionaire. And not just for selfish reasons, but because I know that whatever God put in my heart, it's going to help other people. You know, it's not just about me, it's about lifting others, and whoever works for me, you know, is also going to be successful too. And then, through my journey, I'm going to be able to help other business owners when the time is right too. And it's not just about that, but I've always kind of just wanted I never really thought how, but I just kind of always wanted to be very successful and it's always just been something I wanted to do, like my, my dad, my dad's side, my grandmother was a interior designer and then my grandfather was a doctor it's whatever out of Dade city, dr Stanfield, um. And then on my mom's side was my meemaw, and she was the most loving, caring person, um, that anybody had ever met. I mean, she'd had, she didn't have much of anything at all and would give her shirt off, her back to help people. It was amazing, I mean, I've never seen much of anything at all and would give her shirt off, her back to help people. It was amazing, I mean, I've never seen anything like it.
Speaker 2:So I've seen both sides. You know what it's like to have nothing and then what it's like to, you know, have pretty much anything you want to. So I kind of understand both sides. So I wasn't just growing up as like some rich kid, you know. So I've. You know, I've lived in a trailer when I was a kid. I remember seeing big, huge spiders come out of the vent in the floor from the trailer, you know, and I, I, I seen both sides and I wanted to take both of that with me. So I still wanted to be a good person but be successful at the same time. My grandmother, the interior designer, and my grandfather were great people too, you know. But I understand what it's like to come from, you know, really not have anything and then also see what it's like to be successful at the same time, and I wanted to kind of bring both of those worlds to my future and my kids as I get older.
Speaker 1:Yeah, it's almost like you're. You're just. It's like a balanced approach, right, like you know, you understand, like what it takes, the hard work and discipline and dedication it takes to achieve. You know what it is you want to achieve. But also like understanding, like where you're coming from and being humble enough to help others along the way and help others, like you know, level up as well. Yeah.
Speaker 1:Yeah, that's pretty cool. What is something you learned from your the, the lawn care business, like you know? Like one big takeaway that you had maybe early on in your career, or or just something that, um, you took with you.
Speaker 2:I'll kind of tell you what I'm trying to see, how I can explain this. I didn't really learn that until I started this business. Tell you what I'm trying to see, how I can explain this. I didn't really learn that until I started this business, like what I could take with me. What I would recommend to anybody that's starting a business and what I went through, is you have to learn how to do business, versus work on the business, versus just being inside the business and trying to control everything. You have to kind of learn how to build it with managers, supervisors, and not just be in control of everything.
Speaker 2:So I read the it's called the e book. Uh, the e method revisited. That completely changed my life and I wish I would have read that book when I had my landscape business because I probably could have got a lot further. But really just the work that I put in all those years, like that hard manual labor for like 17 years, man, I think it kind of built me to where I'm at today too, because I know what it's like to get out there and like bust your butt man, like in the sun. I mean it's hot in florida, I mean those july, august, september sucks in the sun. I mean, people love coming to florida and they love the summer. But maybe that's another reason why I'm doing cryotherapy too, man, because I mean that summers are brutal yeah, especially when you're working outside yeah, yeah it's.
Speaker 1:It's tough. I I had a, my uncle had a still does has like a long care business and I worked. I used to work from him in high school in the summer and same thing would be pulling like hoses across. You know these large properties and stuff and it's. I think it's good for for everybody to experience the, not just like working outside, but just like the, the challenges of of working hard, like the manual labor aspect I think is a good lesson for a lot of people to learn. So you first got exposed to cryotherapy and you just fell in love with it from from one.
Speaker 2:I didn't fall in love with necessarily being cold, because nobody likes to be cold, and that's the first thing I hear. I hate being cold, cause, I know, cause I said it myself I'm like I don't like the cold, you know, but the benefits, um, are amazing, you know, and it's not like it's uh, it's different than an ice bath. Um, ice baths are pretty brutal. I mean, I still like an ice bath every now and then.
Speaker 2:There's nothing wrong with ice baths, but there's a more convenient, easier way with still getting a lot of the same benefits and some better benefits actually, from doing a dry cold for three minutes versus going inside of a wet cold for 15 minutes. And so I just think that you know cryotherapy is really good for, you know, anybody really, especially if you're dealing with pain, arthritis, fibromyalgia, looking for workout, recovery, stiff joints you know there's just so many benefits to it. So, you know, I just I just kind of, you know, I understood the benefits and I know that it's only three minutes of my time throughout the day and it's super convenient and it has a lot of benefits. So you know, I don't mind doing it anymore.
Speaker 1:Do you know how long cryotherapy?
Speaker 2:has been around, for it's been around really for ages, I mean, if you think like back thousands of years ago. I mean they've been using cold to help heal.
Speaker 1:Yeah, you know um I think it was ice and whatever. Yeah, I think it was 1973.
Speaker 2:There was a doctor I forget his name man, I don't want to butcher it either. Uh, but out of uh japan, that um started cryotherapy of like what it is today.
Speaker 2:Yeah, yeah, I mean really it was meant for, like his arthritis and fibromyalgia. Well, I guess you guess back. I don't know if 73, if the fibromyalgia was really a thing, but it was more for arthritis and he found that putting people in cold was helping their symptoms. And then it kind of just took off and I think then it went into Europe and a lot of the soccer teams were using it for recovery and then it kind of got really big in Europe and then it started kind of trickling into the United States where I think this was like 2015, 14 and 15.
Speaker 2:A lot of the athletes started using it in some of the training facilities and I think back then they used nitrogen only. There wasn't really very many electric cryotherapy chambers. I think Mikko Tech has been around for a long time and they're out of Germany, I believe they're one of the first electric cryotherapy, I mean. But back then it was like $280,000 for a cryotherapy machine, so it got really so the average person really couldn't afford it. So a lot of the athletes started doing crowd therapy and then it kind of just took off a little bit more mainstream. So more people were using it for more medicinal uses for, like you know pain, inflammation, recovery. I remember when I first started there was some places that were charging like $150 for a crowd therapy session.
Speaker 2:Yeah, because there wasn't a whole lot of places around, it was some places that were charging like $150 for a crowd therapy session Holy crap, yeah, because there wasn't a whole lot of places around. And then the cost. And then the nitrogen. But nitrogen units have proven not to be really safe anymore. Yeah.
Speaker 1:So everything the whole industry is going electric, is that where you have the risk of burns and stuff.
Speaker 2:Yeah, you have a risk of burns, oxygen deprivation. So if you breathe it in, it kind of cuts off your oxygen, you can pass out. That's kind of what happened in Las Vegas. And now the machines are, there's so much safety with them, especially the electric machines. I mean there's no nitrogen, it's all cold generators and stuff, and if you're in it too long with the door shut then it'll automatically shut down. So there's so many safety features. But back then there was actually an incident in Las Vegas. One of the staff members I think I can't remember where it was, but I know that she went to do a cryotherapy session herself and this is with like an old machine too and she passed out inside of the machine and there was no safety mechanism to shut it off and it was nitrogen and she froze to death. Oh my God. And that was the only incident that's ever happened with cryotherapy. But it's because of the type of equipment lack of safety, lack of knowledge.
Speaker 2:I mean we're light here's ahead of that now you know, and that's like we're really big on that with um, with our, our facility too and safety yeah, so crazy, yeah, and um, yeah, that's, that's wild.
Speaker 1:I can't even yeah, but it and, and so now, so now does it? Are there still? Um, so it started with with athletes, right, so it used to be, I guess, because of the cost, right, like you said, the cost of um owning a machine, right, the pro teams and stuff are the only ones that had access to that. So really, you said so, 2015 is kind of when it came to the United States.
Speaker 2:It might've a little earlier 13 to 15. I don't know like, but it was around that time. And that's when I like a lot of the athletes, started using it because it kind of trickled in from Europe and you know, then the football teams and stuff started using it. It kind of trickled in from Europe and, um, you know, then the uh football teams and stuff started using it, and then the manufacturers I think it was, I think it was a Juca and then impact I don't even think they make them anymore. I think there's some impact cryotherapy machines and that's what I had when I first started to um, but yeah, I think around the 15 is kind of when it started going a little bit more mainstream.
Speaker 2:I know that when I opened up in 18, I think there was only like 50 cryo places in the whole state of Florida. Like, I think I'm one of like the first 50 people to open up in Florida. I wouldn't say the United States, I would say there was probably like a thousand, maybe in the whole United States um, back then, but I mean, I'm back there.
Speaker 2:2018 really wasn't that long ago, I mean, but it's still seven years ago. But since the, in seven years, the industry is like and it's more than just cryo now. I mean, now you got all this red light therapy, lasers and you know, like saunas are getting really huge. I mean there's so much more. I just went to a cryotherapy conference last month Actually no, it was this month, the beginning of this month, just a couple of weeks ago and all the new stuff that they have these contour pods and these salt chambers and everything. Now Like there's a lot of cool stuff. The industry is really evolving and all these natural ways to help heal your body and, you know, help you lose weight and feel better, and I really love that. That's where the industry is heading to yeah.
Speaker 1:Yeah, it seems like people are putting more, um, uh, more of emphasis on prevention and just being healthier and living healthier. When you first started the business, did you just have the cryotherapy?
Speaker 2:yeah, um, actually I only had I think I had two or three things and, uh, I had a uh impact cryotherapy nitrogen unit and I only had 900 square feet when we first opened. So it's kind of like I still I was still juggling my landscape business and opening this business at the same time. So so I was, it was pretty tough. I was, I mean, it was crazy man, um, I was mowing, I was getting my crew set up at like six, 37 o'clock in the morning, pulling weeds in the morning, and then I'm up opening up my cryotherapy place at 10 o'clock in the morning and doing cryo facials at like noon from pulling weeds. It was crazy. But, um, you know, know, uh, but then I finally sold my lawn business a couple years ago.
Speaker 2:But, um, um, so the compression pants helps with circulation and recovery and your legs and stuff. So, like you ever have a heavy leg day, come do the compression pants. They're awesome. Um, and we did cryo and we had this cryo facial. So it cryo facial uses, uh, nitrogen vapor that kind of goes over the skin, helps tighten the skin. Um, it helps like dry out acne. Um, helps with puffiness around the eyes and stuff like that too. So those are kind of like the only three services we had at the time and it just kind of started growing since, um, I think during 2020,.
Speaker 2:Um, unfortunately, the the lady that was next to us she went out of business, so I kind of took advantage of that and we just tore the wall out and took over that side, added some rooms, and then we added cryo-slimming, which is a way to freeze your fat non-invasively and it's non-painless and it freezes the fat cells. Then you drain it through the lymphatic system so you can, you know, shred inches, um. And then we bought the steam pod. Uh, that helps. It's like a, it's like a steam room, but your head sticks out and it's got like a vibrant vibration plate on it. So it helps your lymphatic system move and then it uses infrared heat to help with your muscles. And then you can also put like different vitamins in with the steam so it helps like absorb into your skin, so like aloe, coq10, vitamin E, so it makes your hydrate your skin really well, protects against sun damage.
Speaker 2:So we started and then we got into red light therapy and then I got a sauna and then it just kind of grew from there. I took a risk during COVID, but it paid off. And then, I think in 2023, another spot opened up, like right next to us, so we were able to take out another wall and so now we're up to almost 3000 square feet with, I mean, we do medical weight loss. Medical weight loss Uh, we have these lasers that help with shrinking fat cells. We still do the cryo slimming Um, you know, we do all these cool facials with the nano stamp, with micro channeling and, um, the cryo facial still. Uh, we still have the Frotox facial. That was that we started with. Um, now I have an electric, uh, cryotherapy unit that gets super cold. So we've got a lot of different stuff now. It's kind of like a one-stop shop for all your health and wellness. So for recovery, weight loss and then aesthetics, for facials is kind of like our three main components of the business now.
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Speaker 2:I kind of like all these different modalities, these natural ways to help people. So you know, I figured that you know, like the weight loss stuff and all this just kind of all tied in together and it's all natural ways to without, like you know, having to go and have surgery and people having to take pills. So all these different modalities were ways that people could feel better and lose weight and help reduce inflammation. So, um and plus, I like cool stuff like that. And then going to cryo con I think my first year I went to cryo con in 2019. I think there was only the second year they had it and I kind of I kind of went crazy on the equipment because we had done buy equipment, yeah.
Speaker 1:So I was like oh, what's this?
Speaker 2:What's this? I think I, dude. I spent a lot of money buying some cool stuff, all these gadgets and stuff, and, um, it was worth it because it's it's helped a lot of people along the way. Um, so I just think that type of stuff is really just it's. It's awesome to be able to help people in a natural way. Yeah, and if there's different ways to do it, to help people with, you know, feel better and look better, um, without having to go under the knife or inject botox or put in fillers and you can do a cryofacial with this cool cryofacial machine that basically does the same thing naturally. And, um, you know, the same thing with the weight loss stuff. You know, um, we got this new laser now that actually shrinks the fat cells and it's safer and you'll shred weight using it.
Speaker 2:And then it's not just about that. I mean, like we're really trying to change people's lives by no, don't just do this laser for 10 sessions. I mean we really want to see where they're at like, why they're having struggles, what areas they want to work on and get their, their whole mindset shifted to, you know, getting off the sugars, getting back into the gym and exercising and having long lasting effects. I mean cause. Even when you have gastric bypass surgery or whatever, you still have to maintain a healthy lifestyle. So it's more about changing people's lifestyle than just trying to sell them a service and that's kind of the same with the cryo and the facials and everything that we offer because it's more of a lifestyle change versus, you know uh, just selling someone some equipment you know and a service.
Speaker 1:Yeah, it's almost like the you know. Sometimes you get, we get stuck in these habits or whatever, and it's like you just need some momentum to kind of make those big changes Right. And maybe that's kind of like what, what you're doing, and it allows people to like see some progress or see some change and get excited about that. And then it pushes them to to make the other changes and just adapt and change their, their lifestyle.
Speaker 2:Yeah, and it's all about cause you lose momentum too and it's about keeping that momentum. Um, you know everybody falls, even myself, you know I've. I've had really ups in my life since some downs in my life and with health and everything too. I've always exercised and worked out and I've never let myself get out of control. But you know there's been some times where I had a lot more weight on me than I wanted and you know I think it's important to keep that momentum going too.
Speaker 2:So over the years we've learned I've trained my staff to like stay on top of clients Like we're all it's almost like like being a coach. You know we coach them through these recovery aspects and not everybody wants to come in and do the cold and if we don't see somebody in like a week or like hey, you know where are you at, you know, get back in here, let's go. So you know we're really turning the business from and I've learned a lot. I mean cause you got to think we were one of the first in the country and like I've had to learn and grow with the business. So now we've turned it into like a lot of like coaching people through these things to keep them going and keep the momentum going.
Speaker 2:Yeah. So it's super important, you know, to to walk our clients through this and not just like here's a service, thanks for your money. All right, you know, hopefully we see you who cares. You know it's like no, if you're going to pay us and you're going to come and be a member of our place, we're going to make sure that you get results. That's like really, really important, and we're going to stay on top of you too.
Speaker 1:Yeah, how is how is the? Um? Like when you first started the business has like the, the clientele, like the, like the, the person that typically visits your business have. Has that changed or has that been relatively the same, or who is that person?
Speaker 2:I would say it's kind of random. Um, it depends on which part of the business too, you know, the recovery recovery. A lot of people are already self conscious about their health and they know that cryotherapy is good for them. And a lot of people are curious and they've seen us on like Facebook or advertising or something like that and they're not really sure and they just want to check us out, you know. So it kind of really depends, but I would say a majority of our clients already are health conscious and they kind of know they want to stay healthy. But then we also have some people that we kind of like warm up and, you know, get them to trust us and understand that, like you know, we're just it's not just some fat or some like cheesy thing that people are trying, it's like it's really a lifestyle change. So we've had a mixture of both people that we've really transformed and people who are already, you know, health conscious too.
Speaker 1:Do a lot of people that come in now. Are they familiar with cryotherapy? Is that is that your, your, um, uh, I guess most, most popular service is a cryotherapy, or is it something else?
Speaker 2:I would say it's pretty split now. Um, it started with cryo, cause that's what we started with you know. Um, that's kind of like you know what we do, that's our background, um, our staple. But now it's kind of mixed because we're getting a lot of people that want to come in for weight loss too and they want to do it in a way without having to have surgery and kind of need someone to help coach them through this. And they've tried a lot of different things that just didn't work. You know, they've tried diets, they've tried these crazy workouts and stuff. And you know we have a, a process now and a plan now that sets people up for success, like long-term. I mean, we do offer the medical weight loss like the semi-glutide, terzapatide and stuff like that, because we do have a medical director as well. But we try to steer people away from that and if we do have anybody on that that is on it or that wants to to do it, we try to keep them on the lowest possible dose so they have more success and they don't have to rely on the semi-glutide.
Speaker 2:So if someone's like really overweight and a big problem, that is that's eating. You know you, you can't control your eating, or when you eat, you don't. You mean you don't want to stop until you're actually feel like you're full, and then you know, by the time you're, you know you've gained a lot of weight. Uh, you have to eat a lot more, you know, to support I mean. Your stomach, you know, expands and you need to eat a lot more. And people aren't exercising. So we try to really change all that Um and the, the semi-glutide or the trisepatide. We just want to start them at the lowest dose possible and keep them on a low dose, because what's happening in this industry, especially with the semi-glutide and trisepatide, I mean what?
Speaker 2:is that it's a glp-1, so what it does is it helps, like curb your appetite. Um, it slows your gastric bypass down, so that way you feel fuller longer for a long time. So it's really a good tool to help people lose weight, and people are shredding weight with it. I mean it's really works really well. But it's dangerous at the same time when people are just buying it online or they're buying it from somewhere that sends you home with a vial Like we don't send anybody home with anything.
Speaker 2:You're going to come to us every week. We're going to weigh you in. We're going to make sure that you know we're keeping the dose right. We want to keep you on a lower dose because if happens is people start getting on these high doses and as soon as they stop taking it, it's like they just put the weight on and the hunger comes back like crazy. So you have to kind of titrate up and then titrate back down and then try to get people to really change their lifestyle. And then you can do a maintenance with it where maybe once or twice a month you can come in and do like a low dose If you start feeling the hunger come back. But the whole trick is to get people to actually change their lifestyle and and and actually not rely on the GOP yeah.
Speaker 2:So that's like when we do our consultations, we'll make sure that you know the client, if they're a good candidate for it or not, but we try to steer them more the natural way and then um, towards our new laser that we have, Uh, and then we put them. We have an accountability sheet, uh, we have a body scanner, uh, we'll give them a food list and then we coach them through the whole thing. I mean, we're calling them, messaging them throughout the week, doing a little eyeballs, making sure that they're doing what they're supposed to be doing. Um, and now we're teaming up with different um, I guess businesses for like Burn Boot Camp or X-Force Body and some other local gyms and trainers, and so that way we can start recommending different things to these clients so that way we can get them exercising and stuff like that too, rather than just relying on some stuff at home. Yeah, and plus, it's helping the other businesses at the same time by having recommendations.
Speaker 1:Yeah, keeping it local, keeping it in the community and stuff. It's yeah, it's funny because it's like you know the like to live a healthy lifestyle, like the concepts are easy, you know. It's like you know, uh, eat, eat healthy foods, eat whole foods. Um, you know, exercise daily, um, but it's uh, the the discipline and and consistency that's that's required for it is is, I think, the challenging part.
Speaker 2:Yeah, it's always easy in the beginning when you're motivated. Yeah, like the first couple of weeks when it gets boring.
Speaker 2:Yeah, I would say, maybe the first week, if you can get through that first week of like, if you especially if you're like you like a lot of sweets, you can get through those kind of those hunger pains, like the first week, it gets easier. But then people taper off and that's the key is to kind of stay on track and stay up with it. I mean, just like you know anything like the recovery aspect with the cryotherapy. Um, it's great at first, you know, people love it, they feel good and they thought, I mean, we've got people that have been with us since we opened, um loyal members, they love it, they understand it. But then we have people that come and go, you know. But then people that go, they're like, oh man, I forgot how good I felt when I was doing the cryotherapy.
Speaker 2:And you could tell when you're doing cryotherapy, you know, three or four times a week and, um, you stop for a month, you, the pains and the aches and the way you feel, the way you sleep, um, it completely changes.
Speaker 2:And then you get back on the routine again and you're like, oh man, why'd I stop doing this? Like I'm I'm guilty myself, you know I get busy and, uh, you know, I'm trying to run the business and we want to grow it and you know, I get, I and I. Just then I stopped doing the cryo and and then I'm like, oh man, I start feeling like the aches and the pains and my recovery is not good, like my mental uh, I'm not. I'm not really mentally feeling good either, and then I'll jump in the cry out. I'm like, oh man, yeah, no, but it's like just getting yourself to do it. You know, to get in that cold. I mean, nobody likes to be cold, but I mean, like I was saying before, like the benefits are amazing. You know, the way you feel when you get out is more important than the three minutes how you feel when you're in.
Speaker 1:Yeah, yeah, and in three minutes it's very, very short, maybe like three, five years that I've started to like pay attention to more of my health, like what I'm eating and stuff. I noticed I cut out alcohol for the most part, you know, and I noticed like a difference in how I felt.
Speaker 1:but it's like you don't, you don't know the other side of that until you do those things until you do cryotherapy until you go to the gym and lift weights and all that kind of stuff of how good you can feel or how bad you're feeling in that moment, because that's just all you know. So it's good to be exposed to those and try new things to figure out, like what works for you and that sort of stuff, because you know the benefits, like you said before, like the benefits of cryotherapy, the benefits of having a healthy lifestyle, of exercising, are, are, are massive.
Speaker 2:Yeah, it makes a big difference on on how you feel just mentally, physically.
Speaker 1:Yeah, Mental clarity too is. It is a big one, yeah.
Speaker 2:Yeah, it's huge and I know that. Um, when I had my lawn business, especially being in the military, I mean I drank every weekend and it was just kind of. I mean I was in my 20s, I was young it was fun.
Speaker 2:And I grew up in the 80s so I kind of grew up around that. My mom was very young when she had me and it's kind of like just part of thought, it was part of life, you know. So I think that I mean it's shooting. I mean all through high school I smoked a lot of weed partied. I drank alcohol. Even through the military I drank a lot of alcohol, even when I got out like it's almost like I couldn't have a good time unless I was drinking. And now I mean I haven't. I I mean I was never an alcoholic but I did drink and that was like my release. Now I would have a good time.
Speaker 2:But I haven't had a drink of anything, any type of alcohol, in four years. And man, I mean the first like year, probably say six months to a year it was really strange to go on vacation and not drink. But now, man, it's like I don't even see how I can't dude, I'm just gonna be honest with you, man, I can't stand it when people are drunk. It just it drives me crazy. And I didn't even like it when I drank either, you know.
Speaker 2:But I mean what alcohol does the people it kind of takes? I mean what alcohol does to people. It kind of takes like, it just makes you not who you are Like. It's like a different person almost, and you can't really be yourself unless you're really 100% sober and that's who the true you is. It's not that when you're drinking oh, this is me. When I'm drinking, I feel like I'm myself. Now it's the opposite man.
Speaker 2:So I think it's really important to you know to be healthy and be natural, and I think that's why you know, I think God has blessed me to be in this industry too, because I can live and lead by example. You know, I don't smoke weed anymore. I don't do drugs, I don't drink alcohol. You know I can. I can be a testimony, testimony that it's like life is better without it, cause I've been there. I've done that. Like you feel like crap after drinking. Man, I've never, I haven't dude, I don't even know remember what it's like to be hung over. I mean, that's a terrible feeling, it sucks. And then you're on vacation and you get drunk and you know, yeah, it's fun in the moment, but, man, you're like, you feel like crap, like afterwards too.
Speaker 1:That's one thing that I realized. It's, um, like early on, like those first six months, when I was like, okay, I'm going to, I'm going to cut out alcohol, it's uh, you know, you started thinking about like, okay, is it worth having this drink right now, knowing what the effects are going to be, you know, tomorrow or even later, that night, right when you're just like, um, you get exhausted, you get tired, you're run down or whatever, and then you wake up with it. Maybe you know I had like like I would get congested and stuff from from drinking and stuff, so like I would feel that the next day. And then you start thinking about like, okay, is it worth this one drink right now, the feeling of that one drink, and it's like, yeah, it's not.
Speaker 2:Well, to be a hundred percent honest with you, man, I don't think there's anything wrong with someone having a glass of wine or having a drink here and there to unwind. Some people need that. It's good for a lot of people. Um, it's just you people. Just they use it as a crutch and it's the only way that they can release and have a nice time. And then think about it. It's kind of sad, you know, like I gotta have it. And because I was in that position, like, like I didn't think I could be on vacation and have a good time until I started drinking, and, man, that's so far from the truth. Like I love being, you know, with you know with my wife and my, my baby, and going and just having a good time and just enjoying it and not have to worry about drinking. Plus, dude, I've saved. Probably over four years I've saved thousands and thousands of dollars not drinking alcohol.
Speaker 1:You know what caused you to stop in the first place.
Speaker 2:Just some life events. You know that I kind of went through and just realized that a lot of it had to do with my wife. Um, she's uh, she doesn't drink. Um, I think we she, she really wasn't. Um, how do I put this? Let's just say that she doesn't drink anymore. How do I put this? Let's just say that she doesn't drink anymore. And that really helped me realize that you don't need it to really have a good time. And I loved her. I love her so much that, like, I would rather be with her than want to go out and have alcohol. And I really believe God sent her to me to help my life. You know, because I was, um, you know I was going through some stuff and you know I really believe it was a blessing that I met her and, you know, got me completely sober and I smoked weed for a long time. Man too, like that was like my thing, dude, I had to smoke weed to just feel normal. Yeah, like, no, like literally I smoked weed since I was like 12 years old. Yeah.
Speaker 2:Yeah, yeah, I don't, nobody knows this. This is like the first time I've really said anything about anything like this. But yeah, man, but I mean, but I can say that, like I can help people now because I've been there you know I've done that there. You know I've done that. I know what it's like.
Speaker 1:So if anybody's struggling and like with anything like I can help, support you because I I I know what it's like you know both sides, yeah, and going back to like your, your, you know your upbringing too, like the, you know knowing both sides of like what it is to to have some money and stuff and then what it is to to not you know like understanding that as well yeah what are?
Speaker 1:What are you doing, uh, for lifestyle wise, like exercising cryotherapy, red light therapy, like what's your your sort of um process that that works for you?
Speaker 2:Honestly, man, um, I've kind of changed it a few times. Um, I love doing the cryo. Um, and I, I wait to do the cryo at least a couple hours after my workout for recovery aspects. Um, because I want to put on muscle and really you want to wait a few hours to let the inflammation settle in your joints and your and your muscles so that way you can grow. Um, red light therapy is amazing for stimulating the mitochondria, so I'll do red light cryo. Um, I also love doing the sauna. The sauna because it helps your body detox too. Dude, I jumped on that. I started like doing that green laser just to kind of see how it worked and, like I've almost got my six pack back.
Speaker 2:I'll tell you what really changed a lot of stuff when it comes to my diet or, like I would say, my, my mental clarity of how I want to operate and run business and grow this business is like a year or so ago, have you ever heard of the 75 hard? Yeah, yeah, I, what was it? A friend of mine was telling me about this, cause I, I, I do. I still train in Brazilian jujitsu and when the guys I was training was like, yeah, man, I'm doing the 75 hard. And I was like, oh, dude, I forgot about that Cause a couple of friends of mine, um, dr Serrano from Ignite Chiropractic um was telling me a couple of like three years ago like, hey, man, we're doing this 75 hard thing.
Speaker 2:And at the time I had injured my back. I was like dude, no, I can't, I can't do two workouts a day and this, and that it just was no interest. And then I was kind of looking, I was praying that God would send some something to me to kind of help change my mental aspect of things so this way I can grow the business rather than just stay still. And um, we were training the guys like, um, he's like, dude, I've been doing this 75 hard. I was like, oh yeah, I forgot about that Like. So I kind of figured out all the rules and listened to the podcast with Andy I think it's Andy facility, I think that's how you say his name?
Speaker 2:And man dude the transformation, mentally and physically, from doing that. Not only did I do 75 days, but I went to 100 days, and what it is I probably whoever's listening um, it's two workouts a day. One has to be outside. I did. I did it for like two weeks. I was going inside working out and then I was going outside and running Right, did it for like two weeks. I was going inside working out and then I was going outside and running Right, cause it had to be two workouts a day, I didn't realize that it's supposed to be inconvenient, so the workouts have to be three hours apart. So for two weeks I did that and I had to start all over. So I was like, oh man, so I started, I started all over, so I can really do the 75 hard Right.
Speaker 2:I didn't want to cheat, I didn't want to like, manipulate it in any way to make it convenient. It's supposed to be inconvenient, so it puts structure in your life and then it makes you do something hard. So anything else you come across is not it's like you know you can do it, you, you know. Thing is, though, if you fail, it's like it's. It's pretty tough and pretty brutal for you mentally and you're almost going to feel like a really bad failure. So I didn't want to go into this thinking, well, maybe I'll try it. No, I went into this like, no, I'm going to do it. I've always been like that, that, that when I say I'm going to do something, I do it. My whole life I've always been like that.
Speaker 2:And so, anyways, it's two workouts a day. One has to be outside and they have to be, uh, three hours apart. You cannot skip any days. It's seven days a week, dude, we I was outside running in two hurricanes last year in the hurricanes, running in the hurricanes, dude, so I wouldn't fail this challenge. And, um, it's a two workout today. Uh, you have to drink a gallon of water. You got to take a progress picture every single day. You can't miss a day. And actually that was kind of hard. There's some days where I was like you know, like you just have to get a routine in. You got to drink one gallon of water self-progress picture every single day. You got to read 10 pages in a self-help book and you have to stay on a strict diet. You have to pick a diet and there's no cheat days. If you mess up one little time. You have to start the challenge over. And no alcohol, no drugs. I was already not drinking anyway, so that part was easy and I thought drinking the water was going to be the hard part. I'm like I'm already doing two workouts a day because I was going to do jiu-jitsu and then I was going in the gym.
Speaker 2:But I think the hardest part for me was actually the outside workout, okay, and then having to do it in like rainy days, like the first month I started like it was in the summer and like it rained like every night and I wasn't able to get my outside workout in until the evening. So I probably ran in the rain like five or six times, yeah, but I didn't want to fail and you can't go under, you can't do like run the stairs and the overhang, like you have to be outside, yeah. So I took it very seriously and I got to day 75, which actually was probably like day like 85, 90 or whatever, because I messed up this first two weeks and, um, yeah, it was really challenging because our diet, like what we wanted to do, is we want to cut out like cause. My wife did it with me Actually, she, she helped, it was. It's easier to do it with someone, so it really helped, like, us push each other, and she was, she was a rock star in that.
Speaker 2:And um, you know, so we, we cut out all sugar, um, we cut out all bread and like, dude, you don't realize like sugar is in everything, everything like a barbecue sauce, um mustard, um ketchup, like literally everything. I mean it's hard to and like. So we went out to dinner. It was like we had to be asking, all right, well, is there sugar in this salad dressing? It was like really annoying. I remember I even ordered food and it came with something that had some sugar on it. I I had to send it back and I was like, oh, that was so hungry too, man, I was starving and yeah, but I wasn't, we weren't going to fail this. And, um, you know so, no sugar, no bread, uh, no fried foods and um, just eat it clean. And that's kind of the the, the path we took. And we got to like day 75 or whatever, from when we actually officially started the challenge the right way, and we're like you know what we were originally going to do? Like 90 days and we ended up doing 100.
Speaker 2:And my body transformation, not from just one to 75, but from that extra push from 75 to 100, dude, completely amazing transformation. I'll show you the pictures. I probably can't you can't see it on the podcast, but just the difference from pushing, going the extra mile. So it taught me, in anything that you do, like whatever it is, business relationships that extra 25 makes a world of a difference. It separates, like the amateurs to the pros, or from the pros to the great. You know, it really made me realize that you know you have to push that extra if you want to really be great at something. So I learned a lot from that and you know, um, and I've stuck with a lot of it. I'm probably going to do it again, um, just to challenge myself. But I mean it's, it's pretty brutal, man, it's like, but now I don't think it would be as hard because I've already been through it. I'm already doing a lot of it anyway. It's just that workout outside is very, very inconvenient. Yeah.
Speaker 1:That's second. Outside is very, very inconvenient. Yeah, that's second workout. It can be like a run, walk or or? Um, does it have to be like a run or can you like lift weights outside?
Speaker 2:You can lift weights outside, you can do pushups outside, I mean you can walk.
Speaker 1:It has to be a certain time period, right, Is it? Is it like a 45 minute?
Speaker 2:workout. Yeah, it's gotta be at least 45 minutes. So the inside, I mean, or both workouts can be outside, they just have to be, but one has to be outside. But yeah, you can do pushups, you can do sit ups, I mean. Uh, I remember I was out like, um, I ran over to the KOA cause that was kind of like next to where we are and there's like this little incline Hill and I'm like doing sit ups in the rain and this incline. Hill.
Speaker 2:But I I kind of got to the point where I was like it was kind of badass like doing that because nobody else is doing that you know, you know what I mean.
Speaker 2:So, um, the just really mentally it kind of like, when I finished the challenge and I saw my body transformation and my mental transformation, it really put a lot of different things in a different perspective and it really motivated me to push myself to to really grow this business and and go that extra mile and do the extra things for my clients and stuff to make this thing successful and expand. You know my goal is to have several locations around the country.
Speaker 1:Yeah, cool, yeah. So so I had um Nick Nicholas on from naturally driven fitness and he's done like the 75 hard.
Speaker 1:Yeah, and he like kind of same thing, like he's I think he's done it a few times now but he, um, like the discipline and mental, like focus, I think is like what his big takeaway was from it Right, obviously the the changes in your, in your body and stuff, and but like mentally, you know he he was like, yeah, I loved it for for that reason and he's like I'll continue doing that because it just reminds you to one that you can push yourself and challenge yourself to do more, and what you get from it when you do something like that, it's amazing.
Speaker 2:Yeah, I think it's important too. It's just like doing the cryotherapy for three minutes. You're challenging yourself, right? You know you're putting your body through like especially people who've never done it. You're doing something unknown and it's uncomfortable, but the benefits on the other side of doing something uncomfortable is amazing. Yeah, you know, I mean, just like anything, god will put you in uncomfortable positions so you can grow. People don't grow in comfort, they grow in discomfort.
Speaker 1:Yeah, you know. Yeah, simple as that. Where can people find your business and come visit you and check out what you got going on?
Speaker 2:Yeah, we're in Palm Harbor on US 19, just behind Diesel's restaurant, so in between Nebraska and Alderman. Right there they just kind of redid a lot of the plaza, but it's just 34282 US Highway 19, North Palm Harbor. You can also go to GetMeRejuvenatedcom or CryogenicsWithAnXRRcom and look us up um and look us up Um so um. Or you can follow us on Instagram cryogenics with an X underscore R, R, and Facebook cryogenics, rejuvenation and recovery.
Speaker 1:Cool Shane, thanks for being here and thanks for thanks for sharing. You know some of your insights and stories, so I really appreciate that.
Speaker 2:Yeah, no worries, I've never even come out publicly with anything like that on it, you know. So yeah, it's kind of interesting for me too. Thank you, yeah, within anything like that, you know so yeah, it's kind of interesting for me too.
Speaker 1:Thank you, yeah, thanks, hey, thanks so much for listening to another episode of Palm Harbor Local. We are incredibly grateful for our sponsors, who actually make this show possible. Jake, with Roadmap Money, now be sure to support these local businesses and let's keep building a community together. Until next time, stay connected, stay involved and let's keep.
