Self-Care Isn't Selfish: Annette Scott on Doing Hard Things Together

Annette Scott, co-founder of Revivery in Oldsmar, joins Palm Harbor Local to make the case that sauna and cold plunge isn't a luxury — it's a practice that builds the resilience to show up better for the people around you.

What You'll Learn:

• Why sauna and cold plunge work as "intentional stress," not passive recovery
• How Revivery's biopsychosocial model layers breathwork and community sharing onto the physical experience
• Why isolation, not just physical health, is the real problem this practice solves
• What led Annette from corporate life to wellness entrepreneurship after a personal loss
• How to try sauna and cold plunge for the first time without any pressure to "perform"

Annette's a local serial entrepreneur and the co-founder of Revivery, a Westchase/Oldsmar sauna and cold plunge concept. Known for her irreverent and direct leadership style, she's an innovator and disruptor who still believes there is hope for her and her fellow Earthlings.

🔗 Revivery: revivery.co
 📱 Instagram: instagram.com/reviveryco
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Transcript

Death As A Clarifier

SPEAKER_00 0:00

The gifts of clarifying. Death is a great clarifier. What do you want to do? Really? Let's not fuck around here. What do you want to do? This life is fragile. Super fragile, ephemeral, temporary, and so beautiful. What do you want to do with it? It's a now proposition. It's not like I'll figure it out and then do it. No, ma'am. No, sir. It's now. Right now, the gift I know I'm asked to give is to shepherd people, such an egoic word in some ways, into doing hard things so they can recognize this inner capability. That's all. It's there. It's there for every single person. We're designed for this.

SPEAKER_01 0:42

Yeah. Just like can you tap into it. Annette,

Welcome To Revivory’s Intentional Experience

SPEAKER_01 0:49

welcome to the podcast.

SPEAKER_00 0:51

Thank you, Donnie. Yes.

SPEAKER_01 0:52

I'm excited to have this chat with you. Um I recently won. Gift certificate? Gift certificate, yeah. I was gonna say, what do I call it? Yeah, pass, a free pass to the revivory. I'd been before, so one of my good friends, Sean Swagger, is is a is a member there. Okay. So I I had an experience before, so I was thanks, Sean. Yeah, I was super excited. He actually probably tagged me in the the contest, which allowed me to enter it. So shout out to Sean, thank you. Um, but I've been back, obviously, and um it's a great experience at the revivaly.

SPEAKER_00 1:28

Thank you.

SPEAKER_01 1:29

I love it.

SPEAKER_00 1:30

We uh that experience is very intentional, it's crafted. Um while the hope is, of course, that it flows and looks a little like uh somatic, meaning of the body, poetry, and these two things the idea that it's of the body, sensation driven, and poetry meaning that it should appear seamless. There's actually quite a bit going on underneath the surface, preparatory mostly, uh, so that so that that experience for you is transformative at the most high end of it, it'll be a transformative experience at the sort of common person's level. It's deeply enjoyable and also incredibly health fostering it, generates a lot of health. And I'm sure you have questions and I'll let you ask them. And yet the whole point is when we're regulated, nervous system is regulated, well regulated, we feel good in this body. We're actually far more capable of doing good. When you're grumpy and you're cranky and your shit hurts, it's really hard to be kind, it's really hard to be creative. And um, so I believe that in this experience is an unlock or a key to changing the world in a way that is a little sneaky, yeah, uh, and also really easy to pick up

Regulated Nervous System Changes Parenting

SPEAKER_00 3:03

on. Like, why not feel better?

SPEAKER_01 3:05

Yeah.

SPEAKER_00 3:05

Why not?

SPEAKER_03 3:06

Why not?

SPEAKER_00 3:07

And if not now, when?

SPEAKER_01 3:08

Yeah. Home slice. So I will I will say that um one thing I've noticed being a dad is that I would, you know, I've I've been more intentional with the things that I'm doing to feel better, right? Um, working out, meditating, cold plunge, uh, you know, uh sauna. And I will say that there I notice a difference most with interacting with my kids when in you're in those duress moments. Yeah, yeah.

SPEAKER_00 3:41

When you want to slap a bitch and you decide against that.

SPEAKER_01 3:44

Yeah. Yeah. And you're able to, you're just able to like I it's almost like take a step back, you remain a lot more calm when they're having a a difficult time.

SPEAKER_00 3:54

Yep.

SPEAKER_01 3:54

And you can handle it.

SPEAKER_00 3:56

Um, again, we I can come at this in so many ways.

SPEAKER_01 4:00

Yeah.

SPEAKER_00 4:01

And yet, one of the most simple ways to do it is sauna and cold plunge. I will, if you'd like, uh share all the hows and the whys and the mechanics, and yet I would rather talk about the outcome. So allow me to say it is without a doubt intentional stress. So you go knowing you're going to get really hot. You know you're going to get cold. Some of these things, and again, this is one of the many ways that I speak authentically to people, it's I don't like it. Oh, you know, there's a part of us that just is like, it's hot, it's cold, this is not comfortable. So too is most of your life. Right. The vast majority of your life. You're running around, I'm running around, I'm running around, with some version of. And I need to honor that truth. It is hot. What do I do about it? How am I gonna manage myself in the face of something that I don't lovingly welcome?

Sponsor Break Valley Bank

SPEAKER_01 5:05

Before we continue with today's episode, I want to take a quick moment to thank Valley Bank for supporting Palm Harbor Local. I recently moved my business banking over to Valley, and what stood out to me right away was how relationship-driven their approach is. You're not calling a hotline, you're working with real people who understand local businesses and make decisions locally. This episode is supported by Chad Britz, first vice president at Valley Bank's Countryside Branch, who works closely with individuals and business owners throughout our entire community. If this kind of local relationship-driven banking matters to you, you can learn more at www.valley.com or email Chad directly at cbritts at valley.com.

SPEAKER_00 5:45

Can I be patient, tolerant, kind, less of a twat waffle? These are strong words, but they're mine. I get it. Can I be less of what I would call whiny, bitchy, um petulant, self-oriented, especially with kids?

SPEAKER_07 6:03

Yeah.

SPEAKER_00 6:04

Uh your objective is not necessarily, I hope, to have your children like you, but rather to respect you, learn from you, admire, uh, even take on some of your characteristics. So let's be selective about what characteristics we uh model for our children.

SPEAKER_06 6:24

Show them, yeah.

SPEAKER_00 6:25

Yep. And so this idea that you intentionally take on stress in a f what I call a false platform. Doesn't mean it's not hot, doesn't mean it's not cold. It is. But you intentionally go in saying, on some level, I believe I can do hard things. Now, can I cultivate the capacity to do a hard thing graciously, gently, with discipline? Do I have to become rigid? Uh can I do difficult things with some degree of like humor? Yeah, this is hot. I'm not this, I'm not in this moment a fan. Now, here's the biology of this. You

Intentional Stress Builds Response Control

SPEAKER_00 7:07

do this thing intentionally, it's hard, it's on, it's uncomfortable. You start to cultivate a capacity to be uncomfortable and kind, to be uncomfortable and discerning, to be uncomfortable and pause. And um I could go into a lot of neurobiology if if that blows your skirt up.

SPEAKER_01 7:27

Yeah, so like the thing that that's coming to my mind is like, you know, now obviously we have to like force ourselves into these difficult, challenging moments, right? But our our in our past 100 years ago there wasn't a hot shower. Right. 150 years ago. But life was a lot harder then, too.

SPEAKER_00 7:47

Yeah, and people people also um still experience joy, still experience connection. Um, I think our modern life has become, by virtue of convenience and comfort, our joy has become more fragile, our connections have become more fragile. Uh our creative capacity for problem solving for a vast majority of us has become more fragile, exactly when we need it to be otherwise.

SPEAKER_07 8:17

Yeah.

SPEAKER_00 8:18

So I think there's a very healthy thing in saying I'm gonna on purpose do something that's difficult, that's challenging, and and I believe there's a very strong basis in our biology for being designed to test, to prove, to replicate strength under duress. And I'm talking about strength of uh the willingness to be curious, the strength to remain patient, tolerant. Uh in my spiritual tradition, it's loving-kindness. This is out of Buddhism. Um there's a mimicry of that same ask in Christianity, uh, Judaism, Islam, the, you know, the wisdom traditions all ask us, your or tell us, it's really likely that you will suffer mentally, emotionally, physically. Yeah. How you do that is actually largely up to you. So I'm someone that's like, well, then let me practice that.

SPEAKER_03 9:22

Yeah.

SPEAKER_00 9:23

Let me practice. And so sauna and cold plunge is a practice, and interestingly, the biology of it is that you do this hard thing, it's an intentional stressor. The domino effect, so lots of people say, like, oh, it's recovery. It is not. In its truest form, it's actually more stress. And it's intentionality and the echo, the domino that falls after is recovery. You actually come back to a baseline that's more stable. The foundation of that baseline, my baseline health capacity is much deeper, wider, more stable, foundational, less shakeable, less fragile. And as a result, I'm able to hold my center under duress with greater and greater ease. Because I don't overinvest in reaction.

SPEAKER_01 10:23

Right.

SPEAKER_00 10:23

I choose my response. Yeah.

Annette’s Path Into Wellness

SPEAKER_01 10:26

Where did uh where did your journey into this start? How long ago?

SPEAKER_00 10:32

Um, I would say, I could say honestly, as a child, I was really interested in how do I become the best me. You know, it was a little funny. It started with things like I wrecked so many um kitchen gadgets, my mother's stuff. Uh my mom was the primary cook in the house, with trying to like grade up peach pits and uh figure out how to do like a face mask or how to get extract a fruit juice from something. Um, you know, so I was influenced by magazines and and at that time I'm 56, so things like magazines and non-digital was very much analog with my life. So I'd read something and go in the kitchen and try to recreate it. And then when I was in junior high and high school, I was uh I ran competitively, swam competitive. I was a diver, and so I was trying always to figure out like what's the best way to get the best quality food, sleep. It started very early, way before biohacking was a thing. I just wanted to do whatever I was gonna choose to do well. So I don't I can't answer you because that might be a knock-on from another life. Yeah, and yet this life early on, this was a thing. And then um I sort of followed a more common trajectory as I got a little older. I ended up in the corporate world and um found that it was not a good match for me. I'm too direct, I'm too honest, yeah, uh, I'm not nice, I'm kind, I'm not nice. Nice is something you do to like placate, in my in my definition, is placating and playing the games. Fuck that noise. I'm not good at it. I don't do it well. So I was only there for about five years, and then I returned to wellness. Uh I picked up, I became a massage therapist, and this thing. A personal trainer, uh, I was a doula for close to 20 years, 15 years, helped people give birth, women, um, did a lot of stuff that all adds up to how do we optimize for this one rare, precious life? And I'm I mean that emphatically.

Loss, Purpose, And Doing It Now

SPEAKER_00 12:59

Uh my I had a brother who died in uh 2004 at 26, and I was 32. Um and I believe that was a very strong turning point. There was a lot uh also that was happening in that year. My mother's health, my father's health. There were a lot it was a shitty year.

SPEAKER_03 13:22

Yeah.

SPEAKER_00 13:24

And uh the gifts of clarifying. Death is a great clarifier. What do you want to do? Really?

SPEAKER_01 13:34

That's important.

SPEAKER_00 13:35

Let's not fuck around here. Yeah. You know, what do you want? What do you want to do?

SPEAKER_01 13:38

It's like an eye-opening experience that like this life is fragile.

SPEAKER_00 13:42

Super fragile, ephemeral, temporary, yeah, and so beautiful. So beautiful. What do you want to do with it? Because it's a it's a now proposition. Yeah. It's not like I'll figure it out and then do it. No, ma'am, no, sir. It's now. So uh while I miss my brother, that and I have lots to say, and I could be very emotional about it. And yet also still I'm deeply in debt for the ask that came of that experience. And I'm 56, so that's 22 years ago. And this trajectory toward how do I, what is mine to do? How can I be of service? What's the change uh that's needed, and how can I be a part of it? What needs to stay the same? Right? Not everything has to change.

SPEAKER_03 14:43

Right.

SPEAKER_00 14:43

Not everything has to change. There's so much good in the world.

SPEAKER_03 14:46

Yeah.

SPEAKER_00 14:46

Let's not shit on it. Also, if it's not good, let's not lie about that to one another. And where do we go to make the change? And right now, the gift I know I'm asked to give is to shepherd people, such an egoic word in some ways, into doing hard things so they can recognize this inner capability. That's all. It's there, it's there for every single person. We're designed for this.

SPEAKER_01 15:16

Yeah. Just like can you tap into it?

SPEAKER_00 15:19

And do you want somebody to go with you? It's called co-modulation. It's what great parents do for children. Um, so there is a I don't like this, and this is hard, and that's dumb. Yeah. In er all of us, me too. And sometimes I need somebody to be like, I hear you. And it's okay.

SPEAKER_07 15:41

Yeah.

SPEAKER_00 15:42

Don't lie about that. And yet, and yet there's more. You have more. You got more in the tank. I know you do. So um it is a spiritual endeavor. And then it's so practical. It's hot, it's cold.

SPEAKER_03 16:00

Yeah.

SPEAKER_00 16:02

Okay.

SPEAKER_01 16:02

Yeah.

SPEAKER_00 16:03

It's not that complicated. It's simple.

SPEAKER_01 16:05

Yeah. Where

Building Revivory And Entrepreneurship Reality

SPEAKER_01 16:07

did you um okay? So what about entrepreneurship? When did you get into that? And how long, and then also how long has the revivaly been opened?

SPEAKER_00 16:18

Well, I'll go backwards on your answer because I can with excitement say we just celebrated our first birthday last Saturday, July 18th. Yeah.

unknown 16:26

Whoop whoop. Yeah.

SPEAKER_00 16:28

You know, so this is a big deal. Again, practical matters. Okay. We're still, uh, this is I don't think this is a reveal. We're still in the business world, not yet profitable. We're headed toward break-even. This is approximately about, you know, a year to 18 months. Um, we're capitalized. It's still fucking scary.

SPEAKER_05 16:53

Yeah.

SPEAKER_00 16:54

Uh, it's not perfect, it's not done. We're not a finished product, and we're doing what we need to do, and we're doing it well, and we're doing it right, and we're autocorrecting as we go. So this thing, I don't want to, again, I'm honest. Yeah. Uh we're gonna make it because I refuse to not. Right. And so too my partner Trisha, who's amazing. Um, and so too the staff, and so too our leads, and so too our members. Great. All this is good. Um, and I also this same year, another business that I'm at the lead of, I own weird name, uh, word weird word for a thing that anyway, um not.

SPEAKER_01 17:39

Weird that you own it, or are you saying?

SPEAKER_00 17:41

Yeah, like I I always struggle with people who are like, oh, I this is the business owner. I'm like, no, I don't, I just don't, I don't believe that's true, even though like ownership feels I started something, I've been consistent with something, I the money moves through this thing, yeah, I move through this thing, so many people, and the thing I'm speaking of is Kotawari. It's in South Tampa, and it's 10 in this same year. So I have a 10-year-old business successful, and a one-year business successful and yet not profitable. Uh also, you know, it's an interesting thing to go to the top of one mountain, come down to go up another mountain, and I'm not at the top of this other mountain yet, and I'm I'm I'm cranky, I'm impatient, I want to see profitability, I want it to come together. I believe that's in the cards. It's in the it's on the horizon. And all of this is to say, um, how did I get here? So when I left the corporate world in 2001, I went to massage school because I uh again, just a tiny bit of background. I have a double BA and a master's degree, so I went to school. Cool. Yeah. I I I I've been to university. Yeah. Uh don't doubt my authority. Um my degree's in biology. And here we sit. Yeah. Um, and so um when I decided against the corporate route, I looked at, hey, maybe I should go to massage school. It's only six months, and it's only this amount of money, and and and it'll give me a break to figure out what I really want to do. And I I really wanted to do massage therapy, and so I became a massage therapist. I was a licensed massage therapist for 22 years, and inside that 22 years, I also uh worked in a yoga studio. I had already been doing yoga since '98. And then I became a teacher of yoga in 2004 or five. And then I became a doula in 2002, and then I am like a 1,200-hour aromatherapist, so science, not like, isn't lavender nice?

SPEAKER_05 20:15

Yeah, yeah.

SPEAKER_00 20:16

Um, so a little more complicated than that. Uh more for therapeutic application. And I did all these things. So I was a serial small-time entrepreneur. Yeah. And at about 11 years in, uh 2015-2016, I offered to buy the business that I was currently working in.

SPEAKER_06 20:38

Okay.

SPEAKER_00 20:39

And uh I was a pain in the ass, no doubt about it. I was constantly going to the owner and saying, why don't we, we should, can we, do you think about what if we did, and I was like a mosquito in the bedroom at night? I and um, and toward the end, I was, I'm again, I'm not gonna sugarcoat this, frustrated and probably petulant and not very far into my spiritual practice, and was like, why aren't we?

SPEAKER_01 21:17

Yeah, it's gonna be so much better. So much more.

SPEAKER_00 21:20

And in fairness, the owner was like, fuck you. I'm doing what I'm doing. This is my business. How I'm doing it is just fine. Yeah. And I was like, no, it isn't. And um, and uh I went to them and said, you know, I'd like to buy the business. Here's what I'd like to offer. And they basically said, nice try. No. And I was like, okay, fine. I'll go open my own.

SPEAKER_07 21:47

Yeah.

SPEAKER_00 21:49

Which uh God bless me. Um may all the saints shine down. Uh I made it. Um, I was. Largely ignorant. So that thing, ignorance, actually in that moment helped me because I didn't know how much I was actually attempting to do. And so I didn't know I was likely to fail. And as a result, I didn't. And this thing, uh, I'm gonna lay that at the feet of the universe. Obviously, you wanted the thing that I wanted also. So good, we were in alignment and it happened. Great. So what a gift. Um, so I opened Kodawari, which in the fifth year I added sauna and cold plunge. I had been doing sauna, if I say it properly, sauna and cold plunge since 2002. It had been introduced to me as part of my hydrotherapy in massage, how to basically better empower the body to heal. And I fell in love with it. And it took me a while, but as a result of the duress that we experienced in 2020, I wanted to build something. Um, and initially it started with this very low-level idea that I was going to have a mobile sauna unit, wood-fired, that I would again take on retreats, because one of the things that I do is I take people into longer frame experiences so they can go deeper into experiences that are outside of their normative day. Because we've got to break cycles in order to create new ones. Yeah. Like omelets and eggs. Yeah. So this is a long story to say. I get this uh cedar and stone out of Duluth, Minnesota, to build me this beautiful sauna, mobile sauna, wood-fired, with a skylight. That was a whole new thing for them, too. I was like, I want a skylight because I'm probably going to park this thing in my parking lot, and I'm not going to look at other cars. Let's look out of the top. So they build this thing, they bring it down, and initially I thought, well, what the hell? We'll put a couple of classes on. I started with three classes a week within um 18 less than a year. I was running nine to ten sauna sessions a day. Wow. Six and a half days a week, and we were velvet roping the roster, meaning I had a wait list as deep as the roster. Were these like guided session sessions that you were doing? All guided. Yeah, yeah. So here's another thing, just really quickly. I'll try to be quick and brief with it, but you get to ask what you want to ask. Yeah. I'm I'm clearly not a succinct person. Yeah. Um so I recognize that most Americans, most of my peers, most Americans, most earthlings, there is a big global bathing history, and I can tell you that if you're interested. Uh

Global Bathing Culture And Thermal Cycling

SPEAKER_00 25:19

and yet Americans don't yet have a strong bathing culture yet. It's happening right now.

SPEAKER_01 25:25

It's when you say bathing, you mean like the sauna experience?

SPEAKER_00 25:29

Sauna, cold plunge, even what's considered globally as like bathing, laying around in a pool, a warm pool, a hot pool, a cool pool, a cold pool, a natural body of water. Right. So bathing is this big definition. Okay. Um, and there's it's a big industry. So uh just really again, I'll attempt to be brief, long, long story longer. So the bathing traditions around the world, Koreans have a meticulous bathing current. Uh Koreans, Japanese people, onsen, cold plungers, Ufuros, um, Native Americans, North and South Americans, natives have traditions that include sweat lodges, tamaskal, uh Eastern Europeans, this would be the Banya, um the Nordic people, you know, Latvians, all this, this would be uh Finnish sauna or Nordic sauna, which is what we're using, Nordic sauna at Revivory. Um there are long traditions of taking time to take care of the physical body to cleanse somewhat ritualistically all the way through to maniacally rituoist religion ritualistically.

SPEAKER_05 26:56

Yeah.

SPEAKER_00 26:56

Because bathing and cleansing, uh it's not just the Christians that think cleanliness is next to godliness. Like this idea that this beautiful vessel that we have deserves attention and care and cleaning up.

SPEAKER_03 27:12

Yeah.

SPEAKER_00 27:12

You know, it's I mean, even the sim simple act of like getting your hair cut, you feel fresh. Yeah, you know, bathing is in this tradition. Yeah. This idea of bathing. So I knew that most of my peers wouldn't be familiar with what's known as thermal cycling. So there's an intelligence to heating the body for a period of time, cooling, heating, cooling, heating, cooling. And it's about 15 to 18 minutes. This is all dose-dependent, can be very individual. However, if we universalize and generalize, you get into the heat 15 to 18 minutes, somewhere between 174 degrees and 205, and um and benches are high or low. This will change your temperature, that changes your dose. Yeah, and then you do cooling for three to five minutes max. There's a whole conversation. There's some crazy folks about cold plunging. I ain't one of them. Um, I can throw show you the science, and yet, yeah, these two things together create this biology, so there's a biological response.

The Biopsychosocial Guided Session Model

SPEAKER_00 28:26

I took the thermal cycle and then overlaid it with what's known as a biopsychosocial model. Stay with me. So biology, it's just the heat, it's the thermal cycle. Psychology, inside a guided session with us at Revivory, Kodawari and Hotbox, but at Revivory, there'll be some quiet time, contemplative, prayer, meditative, guided meditation, visualization, something along those lines are going to happen, is going to happen inside one of the three rounds of the thermal cycle. And then equally so too will breath work. So this is a way to regulate the nervous system so that you can do the damn thing. Because if you get freaked out, fight, flight, freeze, you know, these things are real responses to duress. Managing that duress, and there's a fourth, but it generally doesn't happen, which is in just because of heat, fawning, like, oh, you're the best. There's a whole conversation. But those are the four responses to uh heavy stimulus. And to stay in what's known as your zone of tolerance, or where you thrive, or where you can access executive function, requires modulation. And modulation is contemplation, breath work, and then what we call communal sharing. So this is where we go from biology to psychology and sociology. How do you operate in a group? Really specific, how do you operate in relationship? And so the lead, the person that guides the group, will ask a question and it can run the gamut of tell me about your tell me what's your favorite fruit? All the way through to tell me something you learned from a mother figure in your life that you wish you hadn't.

SPEAKER_01 30:33

So the questions are wide-ranging.

SPEAKER_00 30:36

Wide-ranging, and it totally depends on the lead, who's in the room, how the lead is reading the room. When like biopsychosocial just means if I read that today everybody's dragging ass, and uh really, like somebody's already mentioned, they've had a terrible day. I might stay with something really light, like uh, if you were a deli sandwich, what kind of deli sandwich would you be today? It's goofy, it's a little fun, it's not serious, you're likely to come up with something, and and equally, we also always give uh three options on how to answer. You're welcome to answer the question as you understand it. You can tell me that you need me to skip you, I'll come back to you in a few seconds, or you can say, pass, because today's a better day to listen than it is to share. You know, because some days you just don't want to.

SPEAKER_03 31:39

Yeah.

SPEAKER_00 31:40

You don't have to.

SPEAKER_03 31:41

Right.

SPEAKER_00 31:41

How nice is that? You have permission to do whatever you need to do.

SPEAKER_03 31:44

Yeah.

SPEAKER_00 31:45

So you're given permission, and yet, even this, uh, there's an Irish saying that if we all put our troubles in a pile, you would run to get yours back. Right, right. So sometimes just hearing what other people are attempting to manage in their life becomes a form of gratitude. Because what you think is misery. Exactly. You're like, oh, your dog died, the parrot died, your mother died, your you know, your father left, uh, and I'm over here bitching because somebody scratched my car. Let's put it in perspective. And sometimes that happens with without any prompting.

SPEAKER_01 32:30

And and then there's two where it's you're going through something similar as someone else. You're like, oh, okay.

SPEAKER_00 32:36

Oh my god, I'm not alone in this thing. Yeah, I have again, if you wanted it for the entertainment value, I can tell story after story after story after story of where someone's experience, not mine, not me as the lead, but someone in the box, we call it the box, hot box. You're in the box, and you answer something, and someone else starts to cry or laugh or have a response because they literally are suddenly aware, oh my god, me too. And what I thought was something that I'm alone in, you aren't. And this is what I mean about connection. This is what I'm where I'm pointing to. And here, let me give you this. You can't bring your phone with you.

SPEAKER_06 33:30

Right.

SPEAKER_00 33:30

You can't bring even your Apple Watch, not because it won't break in the room, but it it will tell you that it's overheating. So people that have like an Apple Watch or Garmin, they'll usually wrap it in a towel just so it doesn't get overheated. Mine hasn't done that yet. So some people's it doesn't. Other people's it does. And so, you know, it's one of these things, the technology that we use currently to hide in, you can't.

SPEAKER_03 34:01

Yeah.

SPEAKER_00 34:01

You can't. And uh this thing, remembering how to have a conversation with someone, yeah. How to make space for someone to finish their fucking sentence, or remembering that, you know, eye contact is really valuable. It makes a difference. It lets someone know that you actually are listening, that you at least for the moment care. And um I don't know how I can emphasize enough without sounding potentially crazy and shrill. What are we doing on the planet if it's not to connect?

SPEAKER_01 34:42

Yeah. Do

Where Wellness Is Headed In America

SPEAKER_01 34:43

you think the um so there's there's more emphasis on wellness now. When you've been doing you've had a business in this, you've been doing this for a long time, right?

SPEAKER_00 34:55

But 2002, yeah.

SPEAKER_01 34:58

But when you opened up your business, um was where was wellness at? Like where was where was it at 10 years ago?

SPEAKER_00 35:07

Uh so fascinating question. Uh uh sauna for me, sauna now is where yoga was ten plus years ago. So I'm gonna say sauna today, 2026, this year of when I started doing yoga in 1998, it was a thing that a lot of outliers did. You weren't, it wasn't your standard form of self-health care. Going to the gym was, going for a run was, um tan, gym and laundry. Do you remember this from like New Jersey?

SPEAKER_04 35:48

Yeah.

SPEAKER_00 35:48

Yeah, there was a whole thing, you know, you would you would get a you would go to tan.

SPEAKER_01 35:54

Like high school was tanning was was big for for us, yeah.

SPEAKER_00 35:57

Yeah, so there's all this uh in my mind, yeah, archaic. Yeah, yeah. Um, you know, going to the gym, all the things was where health was at, and yoga was a little outside on the periphery.

SPEAKER_06 36:10

Yeah.

SPEAKER_00 36:11

And it was also a type of signaling, you know, it was a social signal, like I don't do gym, I do yoga. And so wellness was not as all inclusive as it is now. And there were quite a bit of like, whereas now, quite a bit of uh, let's call it siloing, right? Yeah now you have what are known in the business world as verticals, yeah. Uh Pilates will be stacked on top of rumble boxing, will be stacked on top of cycling. And someone that someone w will be doing all three of these things, right? ClassPass, which is owned by Mind Body, Boo Hiss, Boo Hiss, um will ClassPass is the way for a lot of people to basically pay into one place and then go to, no joke, multiples, so that they can essentially do wellness their way, which is very smart. Uh it's as a business owner, it's got some downsides, uh especially because what I'm offering is um you have a couple ways to approach wellness now. You can try to do a one-stop shop, everything all in under one, and yet that's constantly changing.

SPEAKER_03 37:38

Yeah, right?

SPEAKER_00 37:39

Like, is it red light therapy? Is it norma tech? Is it uh boxing? Is it cycling? Is it sauna? Is it cold plunge? Is it sauna and cold plunge? Is it yoga? What kind of yoga? Is it booty yoga? Is it pole yoga? Is it vinyasa? Hot power, uh yin, restorative, prenatal, what are we doing here? Yeah.

SPEAKER_01 38:00

And so many options.

SPEAKER_00 38:02

And there are endless ways to move the body, and still yet less than 30% of Americans do.

unknown 38:10

Yeah.

SPEAKER_00 38:11

So when I think that number is growing? I do think it has to be like the way that it yes, and um we want to think it's a younger generation that's driving the uptick. Yeah. I have an imagination I'm older than you. I'm 56.

SPEAKER_06 38:30

Yeah, I'm 40.

SPEAKER_00 38:31

Okay, so just about right. So you're a generation behind me, and you you all are way more cognizant of the broad horizon than my generation was, and behind you is even more so.

SPEAKER_03 38:47

For sure.

SPEAKER_00 38:48

So, like late 20s, early 30s, they're gonna try it all. Uh, and that's great. And they're interested in, and and here's one of the things I want to comment about myself. Ten years ago, I was like, I don't know much about the wider industry, so SWAT analysis, strength, weakness, opportunity, and threats. I was like, what is that? Had no idea, didn't give a damn. I wasn't that smart, I wasn't that well versed, I wasn't that well exposed. I did the thing I knew and I loved, and I succeeded. Yippee! And then five years ago I added sauna and cold plunge. We were the progenitors, we were on the front end, and that sauna that I was telling you about, the mobile was what became an MVP, a minimum viable product for what eventually moved inside my business and is now I have the sauna outside that I occasionally use. That's the mobile, wood fired, and now I have an interior sauna at Kodawari that's electric. And then shortly, like two and a half years after the success, the obvious success at Kodawari, I started to the second uh business, which is Revivory. And that brick and mortar opened up almost three years later, and it's now a year old. So that's a long way to get to the short answer of what drove you. Uh my desire to continue to optimize how I can help people. And as over these years, fitness is being picked up, one, yes, because people want longevity and quality of longevity, and now they want to look good with the lights on.

SPEAKER_03 40:44

Right.

SPEAKER_00 40:45

Right? I'm gonna take my clothes off and I'm gonna look good. I need to be fit.

SPEAKER_03 40:48

Yeah.

SPEAKER_00 40:49

Uh, not wrong, but I'm gonna ask you, what's all this fitness in service to?

SPEAKER_03 40:55

Yeah.

SPEAKER_00 40:55

Because I know lots of pretty people that are assholes.

SPEAKER_03 40:59

Right.

SPEAKER_00 40:59

I know lots of people that are, I know a bunch of uh, let's call it pro players, women and men, um, that are going to jail because they're dickheads and they do violence in the world, yeah, and they're not nice. And this is because they're not inherently bad people at all. They haven't gotten good mentorship, they haven't had co-modulation, they haven't had direction, and as a result, they got lost in the sauce of uh all of the money and the fame and the um, you know, to operate at that level, you got to get real neurotic and tight. Yeah. Right? And all this is to say fitness has its place. The body needs to be cared for. Yeah. When my body feels good, I'm it's so much easier for me to be nice. I can be of service, I I tire less frequently, I'm more creative in my problem solving. So my self-care for me and for whomever comes into contact is about service. So it's got its place.

SPEAKER_07 42:14

Yeah.

SPEAKER_00 42:15

What do you want to do with this wellness? Because if it's just so that you can get laid, I'm least interested in that.

SPEAKER_01 42:24

Yeah.

SPEAKER_00 42:25

Me.

SPEAKER_01 42:25

It's the same thing of like, I want to start a business because I want to make money.

SPEAKER_00 42:30

Yeah, good for you. Make money.

SPEAKER_01 42:32

Right.

SPEAKER_00 42:32

Um, and also why do you want to make it money? Yeah, what are you gonna do with the money? Yeah. Um, because it let me tell you what it's not. Let me go back. It's not an insurance against death. It's not against the gotcha, yeah. Your numbers up.

SPEAKER_07 42:48

Yeah.

SPEAKER_00 42:48

I don't care how wealthy you are, wealthy people die every day, so do poor people. Yeah. And the circumstances on circumstances under which wealthy people die ain't no better than po folk. It's just not. Death is coming. Yeah. What do you want to do?

SPEAKER_01 43:03

Yeah. So I went, so going back to my kind of journey, I getting into real estate kind of triggered my I want to get into well, I want to, you know, figure out how to be financially fluent. Yeah, and and a better person too. Like I got into like the personal development stuff, and that's like so the first book I read was was Rich Dad Poor Dad. And that um was the beginning of my kind of like, okay, well, I'll get into real estate. This biology degree isn't the direction I want to go. So let me do real estate, and that'll be you know, I've I've always wanted to own a business, and right, and then that led into personal development, reading a bunch of books on different ways to to be a better version of myself, which has kind of led me into, you know, um the cold plunging and sauna and and all that kind of stuff. Stuff now too. What I've and I've read many different personal development books, and I got to a point where it's like at some point you're just reading the same, it's the same information.

SPEAKER_00 44:12

It's an iteration on pay attention, be selective with your time. Yeah. Be intentional with what you do. Avoid letting externalities dictate your internal weather.

SPEAKER_06 44:30

Right.

SPEAKER_00 44:31

Which is why, for me, sauna and cold plunge is such a great way to teach that. And you clearly have found your way to it as well. And there's other ways to do this. Meditation, you spoke of this, me too. I meditate so that I can watch uh the shit show that is my untrained mind. I also developed a trained aspect of my mind. And there's the witness consciousness. Like, look at you. Okay. You know, let the cloud be a cloud. Yeah. Let the water be water. Let's not let's not get too agitated about this.

SPEAKER_07 45:13

Yeah. Yeah.

SPEAKER_00 45:14

Uh there's a long play here.

SPEAKER_01 45:16

Right.

SPEAKER_00 45:17

Always.

SPEAKER_01 45:18

There's always a long play. Right. And there's and yeah, so there's I think there's a lot of different ways to go about it, right? And I I think that's what I've learned is you gotta figure out what pieces of the puzzle like work for you. It's not like you have to meditate 30 minutes every day, you have to work out, it's it's what what works, what works for you. So

A Daily Routine Built For Service

SPEAKER_01 45:43

for for your wellness journey and and where you're at right now, what is kind of your uh day-to-day wellness to help you get your mind and body right and keep it there.

SPEAKER_00 45:56

Um, so again, I'm gonna emphasize how I believe that self-care is service. I it converts for me to to service. So I I'm gonna start at night because that's the predictor for the next day. I I endeavor to be asleep before 10:15. Asleep. So that might mean I get in bed and read at 9 o'clock or 9:30, uh, lights out by 10. Um, so there's a regular bedtime. I don't want to overwhelm you, and yet the bedroom's dark. There's a sound, sound machines, uh, there's an eye mask sometimes, but not always. There's mouth tape, uh, there's a weighted blanket, there's a dog, a little dog. Um, it's dark. Did I mention dark? Yeah. So it's dark. And I will endeavor to get a minimum of seven and a half hours of sleep, and I will wake up between 6.30 and 7.15. Most of the time, if I wake up at 6:30, I give myself 15 minutes of snuggles. Yeah. Um, and then I will have a drink of water when I get up. I make coffee. I do a 10-minute uh what is it, vibe plate. I do a vibe plate because this is great for lymph.

SPEAKER_01 47:26

What is that?

SPEAKER_00 47:27

It's literally a power plate, like a vibration.

SPEAKER_01 47:30

Stand on it.

SPEAKER_00 47:31

You stand on it and it vibrates, and I also use um a Theragun on my bigger joints and bigger muscles because later, just a little bit later, I will be doing CrossFit four or five times a week. Okay. Um, I generally also cold plunge, potentially go for a 10 to 20 minute walk. I don't always get all three of these things in. Sometimes I have to choose. But the lymphatic system, getting the brain cleared out, uh, this requires vibration, I believe. It's aided by not requires, not requires, aided by vibration, you know, moving, um, walking first thing in the morning, sunlight exposure, lots of hydration throughout the day. I tend to, I don't eat fried foods with any great frequency. Most of my food tends toward organic where necessary. Uh, you know, there's a whole list. I try to have meat that is from local if I can.

SPEAKER_03 48:43

Yeah.

SPEAKER_00 48:44

However, I'm uh, so hydration, movement, sleep, hydration, food, pooping. You know, if I'm not pooping every day, I want to fix that. There's ways to do that. Uh, sunlight exposure, celebration. So who am I spending my time with? I pay attention to that really closely. Doesn't mean that I don't spend time with people that aren't of the same opinion of me. And yet when I am with people that are not of the same opinion with me, I best be prepared to hold my center because I don't want to add violence to the world.

SPEAKER_03 49:27

Yeah.

SPEAKER_00 49:27

And man, let me tell you, if I'm poorly prepared and I'm a twat waffle, I'm not a soft twat waffle. I can be really sharp. And I and I've seen this of myself, and I don't I don't love it, and I don't imagine other people do either. And so I do my best to get the sleep, get the movement, get the water, get the food, get the celebration. Um, meditation is a thing in here. So toward the end of the day, meditation and breath work. Um sauna and cold plunge almost every day. Uh Sundays and Tuesdays, I might not get a sauna session in, just the rhythm of my days. Um and then I'm I'm booked, I'm busy, baby.

SPEAKER_01 50:19

How much time? This is what I was I was kind of thinking about. I've heard, you know, I've heard like professional athletes, you know, let's say like LeBron James, Tom Brady, like the the top performers, right? They're spending a lot of money on their body, right? Rightfully so. It's the thing that makes the money. Yeah, it's their profession, right? Um, and and so I was thinking back of of you know how much I spend, you know, in uh doing what I do and the time for that now too. And it's it's you know kind of growing and and morphing into into what it is, right? But just listening to you detail out your wellness uh daily, how much time do you think you're spending working on yourself every day before you even get to the business stuff?

SPEAKER_00 51:10

Two hours.

SPEAKER_01 51:12

Yeah.

SPEAKER_00 51:12

So probably close to two hours of coffee, enjoying the coffee. The vibe, the vibe plate is like ten minutes, um, the cold plunge is two to three minutes, the CrossFit is sixty minutes, food is twenty minutes, you know, protein uh as best as I can. So maybe two hours.

SPEAKER_07 51:42

Yeah.

SPEAKER_00 51:43

And then watch me work.

SPEAKER_07 51:45

Yeah.

SPEAKER_00 51:46

Right? So if somebody's gonna get all haty about this and like, what do you mean? Oh I can't believe you do all that, and like you you need to just get into the fucking thing. No, sir. Actually, the how I do something is of greater importance to me than just the doing.

SPEAKER_06 52:04

Right.

SPEAKER_00 52:05

So I'm an extraordinary individual and I know it, and I'm not backing off that proposition, and I believe that's true of you and the next person and the next person. It's just a matter of, did you invest in that?

SPEAKER_06 52:18

Right.

SPEAKER_00 52:19

And what am I here for? I like I we could get all you know down with the man and all this uh like make all the money you want. I want to make some money, I want financial fluency. Uh yeah. However, I want the day-to-day experience because it's the only thing I got to have joy in it. Yeah, not so so much high-end joy that I'm not achieving anything. My joy is actually driven by the doing of the thing that I think is my greatest offering and act of service to the world.

SPEAKER_07 53:02

Yeah.

SPEAKER_00 53:03

I show up for people. Yeah. And that means I have to have shown up for me first. Yes. Now, I don't have children. Uh but this is harder for folks with kids. Or you gotta get up earlier.

SPEAKER_07 53:22

Yeah.

SPEAKER_00 53:25

Okay. I still believe it's possible. You may not get like your house might not be perfectly clean, your yard might not look manicured, mine doesn't either.

SPEAKER_03 53:37

Yeah.

SPEAKER_00 53:38

Fuck that. Um, you know, there's things that like if somebody again, if you want to judge me, walk and walk with me. Yeah, you can figure it out.

SPEAKER_01 53:46

Yeah, I think that's what I've learned with um since having kids is you you learnt or you you realize what's important and you're you're okay with letting go of certain other things that used to be important to you, right? So I guess like your priorities change.

SPEAKER_00 54:01

So my shirt's not ironed. Oh. If this is a thing that sends you into a tailspin, I am so happy that that is the level at which you're living.

SPEAKER_07 54:12

Yeah.

SPEAKER_00 54:13

Cause and it just ain't mine. That's all.

SPEAKER_07 54:16

Yeah.

SPEAKER_00 54:16

And I'm I hope that doesn't sound bitter. It's like if if that's the thing that sends you shirt unironed or ironed, then you're living well. Because if that's your greatest concern, you're obviously well taken care of. Yeah. Cool.

SPEAKER_01 54:31

Yeah. So

Community As Antidote To Isolation

SPEAKER_01 54:33

the the community aspect of you know, kind of everything you're doing, is that an important that's like the it's the central thing. Yeah. You need the community. I said this to Sean the other day. And so Sean, you know, he has the the the stuff at home, like coal plunge. I have a coal plunge at home, he's got all that there, right? But he goes to revivaly for that. The social for the guided sessions.

SPEAKER_00 55:04

Well, we're gonna get into it now. Um all earthlings, as I as as I am aware, are absolutely designed for connection. It's actually more critical um than a num many things. So we need air, we need water, we need food, we need connection, we need shelter.

SPEAKER_07 55:27

Yeah.

SPEAKER_00 55:28

Companionship comes way above even reproduction, although your biology will drive you. Right. My biology drives me uh to a point. Um the interesting thing is you can have the tools at home and they will help you with your biology. They might help you with, oh, I'm doing a hard thing. I know I can. They're not going to help you with isolation. It won't fix the isolation problem that we have. It won't fix the tech overwhelm problem that we have, it won't fix the lack of social care that's uh deteriorating. What will is coming into get choosing to gather communally on purpose and not expecting that it's going to be organized around your greatest comfort always.

SPEAKER_01 56:26

Or and just going in with no expectations, too, I think.

SPEAKER_00 56:30

Yeah, like underlying or conscious, conscious or unconscious.

SPEAKER_01 56:33

Yeah, yeah.

SPEAKER_00 56:34

Like get together with people. Yeah. It's messy and wondrous. It's also where uh I'm not again, I'm not denying that there are moments to recharge in one's own company. Sure. You want to find out who you really are, get into a group. Get into a dyad, a triad, a quadra, whatever. And you'll start to see facets of yourself that you would not have otherwise seen. You want to really get into the depth of what it is to be an earthling, and at the moment we're North Americans who happen to be American citizens, great. Let's go sit with some other Americans. See what you do with that. This is a big ask. You want to you if you happen to have a spiritual imperative or a faith, put that shit to a test. Get in, get into a group. You're a Christian, you're a Jew, you're a booju, which is a Buddhist Jewish person, uh, you know, you're you're a Baha'i, you're picket. I don't care.

SPEAKER_07 57:47

Yeah.

SPEAKER_00 57:48

You want to see who you are? Get in alongside some other folks.

SPEAKER_07 57:52

Yeah.

SPEAKER_00 57:55

And let's see, let's see what it let's see where the richness is. Right. It's in the it's in the failures as much as it is in the success. I and in particular, sorry to do this, men need desperately at this time, and the younger the man is, the more he needs it. Mentorship, elders, uh, community.

SPEAKER_03 58:20

Yeah.

SPEAKER_00 58:21

Because the isolation, what happens in the man's brain, it's bad for women too, and yet women avoid it more effectively, seemingly, seemingly. Somebody's gonna write in about this portion of your show. Um men do uh men can go. A good friend of mine said this to me once. We were talking about a piece of this, can go golfing together, sit in a cart together for four hours, and then be asked, like, how's how's your golf partner doing? I don't know. When's their birthday? No idea. What are they doing right now? Do they still have the same job? I don't know. What? You just spent four hours with somebody, you don't know how they are? Yeah, I bet you don't even know how their golf game was. Were you there? Yeah, you know, and and um men are not designed any differently on the connection front than women or children, which is we need it.

SPEAKER_07 59:21

Yeah.

SPEAKER_00 59:22

It's a biological imperative to actually grow, become expansive, to experience the fullness of this life.

SPEAKER_01 59:29

And but it but it's more than just then like you were like the example you're giving of just like I'm gonna golf with this other guy, but not have a conversation with him at all. About anything of any depth. You need that conversation, right?

SPEAKER_00 59:42

It it probably m scratches the surface to go golfing with somebody for four hours, like, oh, and then we had a beer and some popcorn. Cool.

SPEAKER_07 59:51

Yeah.

SPEAKER_00 59:52

But it will not reduce the sense of hollow that so many people. Nothing, nothing was fostered.

SPEAKER_06 1:00:05

Right.

SPEAKER_00 1:00:05

You didn't cultivate anything.

SPEAKER_03 1:00:07

Yeah.

SPEAKER_00 1:00:07

And so um, again, I'm sneaky. I want to help men. I love men. I I I I truly love men and I want them to have the fullness of what it is to be wildly alive now. And that means you're gonna be uncomfortable.

SPEAKER_07 1:00:27

Yeah.

SPEAKER_00 1:00:29

Okay. So what? So fucking what?

SPEAKER_06 1:00:35

Let's see how you react. Yeah.

SPEAKER_00 1:00:37

You have you you want to feel your fullness.

SPEAKER_06 1:00:40

Yeah.

SPEAKER_00 1:00:41

It's gonna come through some version, some piece of it will come through the discomfort.

SPEAKER_01 1:00:46

Yeah. Yeah, and it's um Yeah, and it goes, I mean, it goes back to what we were saying earlier. Like at the end of the day, like you just want to feel good too, right? There's like after you get though through those discomforts, like you just the body is going to give you again.

SPEAKER_00 1:01:04

This is also a business cheat. Sauna and cold plunge has the lowest barrier to entry of any fitness or wellness concept. If you can sit in a chair and stand up, you can roll into a room and be transferred. So, speaking to the uh people that may have a wheelchair or on crutches, if you can sit down, get up, if you can move in this way, you can do sauna and cold plunge. And if you're in a guided session, you'll get that biopsychosocial uh overlay. Cool. Yeah, even without it, you're going to get a lot out of it. And I think to circle back and wrap up, lots of people will make spaces in their home for this practice, and that's a good thing to do. It will not preclude, and Finland is a perfect example of this. Finland has more public saunas than anywhere else in the world. The size of those public saunas and the capacity exceeds the number of Finns that live in Finland, and it doesn't account for all the private saunas that Finns have, of which almost every Finnish grandparent cottage, summer home has a sauna.

SPEAKER_06 1:02:25

Crazy.

SPEAKER_00 1:02:26

Public ver private versus public. So this practice of choosing to come together to take care of oneself for the Finnish people starts as babies, Russians too.

SPEAKER_03 1:02:39

That's the norm.

SPEAKER_00 1:02:40

Yeah, it's just a thing that gets done with great regularity, like sharing a meal.

SPEAKER_03 1:02:44

Yeah.

SPEAKER_00 1:02:45

Because it's a place to commune and to celebrate and to experience and to suffer together. And we will suffer. So why not do it together? Right. And once in a while you I have I have a sauna at my house. I use it on Sundays sometimes. Yeah. I'm spoiled. I know.

SPEAKER_01 1:03:11

Yeah, you got access to all of it.

SPEAKER_00 1:03:13

I do.

SPEAKER_01 1:03:13

But you created all of it, so.

SPEAKER_00 1:03:16

Yeah, I worked to make a space.

How To Start Sauna And Cold Plunge

SPEAKER_01 1:03:19

So if someone's never been to something like the Revivory, um, or they've never been to Inasana or Cold Plunge, what's the one thing that you want them to kind of understand before they jump in and try it, experience it?

SPEAKER_00 1:03:36

In my words, you don't have to do shit. So, and I will say this, this is how I speak in all my businesses. I'm like, you don't have to do shit. If you want to try some of it, which I believe you are here, if you showed up and paid the entry fee, you actually want to do this. You're just uncomfortable about how to do it. You're probably the uncertainty of what what will this feel like. Uh you, you know, you're a human, so if it's unfamiliar, it's it feels first like threat. So what I what I must do is tell you that you're safe to do none of it. The irony is you don't have to do any of it. You want to sit on the bench outside and watch people come and go? Cool. Because for somebody, that's the first step. I want to watch people do it and I want to see if anybody dies. Nobody dies. So far, nobody's died. Amen. False wood. But nobody's died. And maybe somebody really does need to hear. Like, you don't have to do any of it. You paid. You can sit here and pick your nose if you if you want to pretend that that's what you're doing while you're watching everybody come and go.

SPEAKER_03 1:04:51

Yeah.

SPEAKER_00 1:04:51

Cool. Or even though we move as a unit, uh you're allowed to always walk out or stay out. You don't want to get in the cold, don't. And I offer always um a range of ways, which is let's talk about the cold because most people are horrified by the idea of cold water.

SPEAKER_03 1:05:15

Yeah.

SPEAKER_00 1:05:15

Hate it. Yeah. Um, I think this is a long-standing 45,000 years worth of humanity is like cold water can be dangerous. Maybe I shouldn't do that. Except, of course, we've also always had to interact with cold water until we had indoor heated water, yeah, which is really fucking new. Yeah, it's really new. So I believe this lives in us, and it's also something that we can manage. So you can put your hands and feet in, but because your hands and feet have very little fat, they're going to get cold and they will tell you they don't like it quick.

SPEAKER_07 1:05:53

Quickly.

SPEAKER_00 1:05:54

So put your butt in. Take your feet out, take your hands out, then get up to What I call tits and armpits, get up to here. So your butt and the core of your body, this this big, and if you can get thighs, which are big muscles in, let's get your thighs in. And then over time, as your breath gets regulated and your mind stops freaking out, you can get in and you stay in for a little bit of time. And you can also get out, get in, get out, get in. I don't care if you do that 30 times inside the three minutes. Yeah. Right? As long as you're not knocking somebody over to do it, you're free to do it. So we get in in the heat. Here it's gonna sound canned because I've done it 10,000 times now.

SPEAKER_03 1:06:41

Yeah.

SPEAKER_00 1:06:42

Inside the sauna, we're gonna be in here for 15 to 18 minutes on our first run, 10 to 12 on our third and fourth. Uh, second and third, excuse me, second and third. High bench is where the heat concentrates because the physics of heat, heat rises. If you sit on a high bench, know that you can go to a low bench and you can get closer to the door, closer to the floor where it's coolest. Closer to the door, closer to the floor is it is as much as 15 degrees cooler than a high bench in the corner of the room. Know that you always have the right to move. And in fact, that's part of what you're learning here: how to keep yourself safe. My job is to keep you safe. I'm not going to keep you comfortable. It's not even my job. I don't even care to do it. Because what we're learning to do is how to do the hard thing together as easily as possible. I'll ensure your safety. I have no desire to make you comfortable. Let's load. So let's say that first 15 to 18 minutes, I've had people be like, I can't, I can't, I can't. Take a seat outside. We'll be out in a minute.

SPEAKER_01 1:07:48

And that's definitely the hardest, the first one.

SPEAKER_00 1:07:50

First round is always even for what I'm gonna call myself an OG, that first round, I'm like, oh man, yeah, this shit's killing me. Right. Except of course it's not. Right. And I'm fine. And I've done it tens of thousands of times, you know, a couple times a day, in some cases for years, decades.

SPEAKER_01 1:08:14

One thing I realized is like doing it at the revival, or doing the cold plunge at the revivaly versus my house is at my house, I tend to I mean I've been doing it I don't I don't know how long, not that long, but within a probably with about a year or less. When I get into the cold plunge, it takes me a little bit longer to catch my breath. That's perfect. At the in the revivory, it it I I don't find myself doing that at all. Maybe that's because I do the sauna first.

SPEAKER_00 1:08:49

You're warm enough that you want the cold. What temperature are you running your cold plunge at? It's like 55, 56 right now. So ours is 51, 52, and 47, 48. Yeah.

SPEAKER_01 1:09:03

I've done the 47 before, but um recently I've done the 52.

SPEAKER_00 1:09:08

I don't find you to be a braggadocious person, so please take this uh in stride.

SPEAKER_01 1:09:13

Yeah.

SPEAKER_00 1:09:14

Um, we all have a desire to present as capable in front of other people. So you might be like, nobody's gonna see me being a bitch. Yeah, yeah, yeah. You know, like in and it's okay. Interesting. Just check in. Yeah. And also you might be hot enough that you're like, I'll take the cold, please, baby, please.

SPEAKER_01 1:09:35

Yeah.

Education, Impact, And Closing Notes

SPEAKER_01 1:09:36

Well, this has been fun. I've learned a lot, and I'm sure the audience has as well. So thank you for being here.

SPEAKER_00 1:09:44

Super happy. Um, there's a myriad of things that we didn't get to touch about.

SPEAKER_01 1:09:50

I think we could, yeah. About biology.

SPEAKER_00 1:09:53

Yeah. Anywhere you want to, I'm game because um last thing. So one of the things that uh happened for us at Revivory was we did not, I was I and Trisha perhaps, I don't want to speak on her behalf without her here. Um we may have been arrogant at from the experience in South Tampa where adopting new things is kind of the the thing. And out in West Chase, Oldsmar, Palm Harbor, this area, you know, these uh the area, there's more families, um, it's a little less aggressive about that, adopting new things. Yeah. Took a little bit, education was needed. And so anywhere that I can educate people as to how this can serve them, not me.

SPEAKER_07 1:10:50

Yeah.

SPEAKER_00 1:10:51

This is literally isn't like, please come buy my thing. Although, yes, click come buy my thing. Yeah, come get this experience. It's like there's a way to foster a level of radiance that you may not have yet accessed, and it's just over there. Check it out. And anywhere that I can uh educate people as to the many reasons of the why, I want that opportunity. Because I want to make the impact. And um I just need the expo I need the chance to tell people.

SPEAKER_01 1:11:30

Yeah.

SPEAKER_00 1:11:31

That's all.

SPEAKER_01 1:11:31

Yeah. People that want to hear it and and are ready for it. Yep. Timing is everything. And I think um I would love to have you back again and and talk more too about because one of the things that stood out to me was going to the revivory is just the the design of and how everything is laid out. And I would love to get into that. Yeah, you know, because that would be that would be cool too.

SPEAKER_00 1:11:52

It's very intentional.

SPEAKER_01 1:11:53

Yeah. I figured it had had to be.

SPEAKER_00 1:11:56

Oh, yeah. Yeah. Um I ultimately, though, today has been in this moment truly a pleasure. I'm deeply grateful. Thank you for asking. Thank you for receiving me. Thank you for giving me the opportunity. Yeah.

SPEAKER_01 1:12:11

So I appreciate you and appreciate you showing up. So thank you. And that's Annette Scott, the co-founder of Revivory. Annette, I appreciate you taking the time for this one. The way that you thought about self-care, or think about self-care as a practice, not necessarily as a luxury, is something that's gonna stick with me. And also the idea that doing the hard things together makes them easier. You know, I've experienced that at the revivory and in other situations, and I think we've all experienced that in some capacity or another. Now, if you want to check out the revivaly, head on over to revivory.co. And you can find them on Instagram at revivoryco as well. And also, you can find us, Palm Hover Local, on Instagram at Palm Hover Local. Thank you guys for tuning in to another episode. We'll see you in the next one.