Digital transformation is not a new concept anymore, and many organizations are embracing the digital age to connect with their audiences by incorporating the newest technologies into their business processes and jumping on board the latest trends.
But without data, every strategy is just a shot in the dark; as our guest today puts it, your data is the key to your company's success.
In this episode of the Identity Revolution podcast, Infutor host Fred Pfeiffer welcomes Viva Chu, the Co-Founder and CEO of Good Boy Studios. They chat about the importance of first-party data, why data is at the heart of every organization, and the latest trends in data science.