The Marketing Rapport
The Marketing Rapport is a podcast created for and by marketing professionals who seek to better understand their consumers, and design unique, personalized experiences that stand out in today’s market. In each episode, hosts from Verisk Marketing Solutions connect you to industry thought leaders, practitioners, and experts focused on improving B2C experiences through powerful data-driven insights. It’s about how we connect with our consumers, and where we can partner together to do it better. This is The Marketing Rapport.
The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only.
This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba Verisk Marketing Solutions) and Verisk Analytics LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.
VERISK MARKETING SOLUTIONS DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
Episodes
76 episodes
Insights to Impact: How Data and Research Drive Smarter Marketing with Andy Davidson of Bright Mountain Media
On this episode of The Marketing Rapport, Tim Finnigan talks with Andy Davidson, Chief Data & Analytics Officer at Bright Mountain Media, about the importance of market research. Andy explains how Bright Mountain helps brands personalize ou...
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Season 3
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Episode 7
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23:36
How Data, Identity, and Privacy Impact Advertising, with Comcast's Carmela Fournier
How are data, identity, and privacy shaping the future of advertising? In this episode of The Marketing Rapport, host Tim Finnigan sits down with Carmela Fournier, VP & GM of Data at Comcast Advertising, to break it down. From her early day...
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Season 3
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Episode 6
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25:04
Privacy-First Marketing: The New Era of Data Collaboration with Lauren Wetzel, CEO of InfoSum
Marketers are shifting away from outdated data practices and embracing privacy-first strategies. In this episode of The Marketing Rapport, host Tim Finnigan sits...
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Season 3
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Episode 5
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32:20
Variety's Transformation: Dea Lawrence on Digital Strategy, and Fandom
It's Women's History Month 2025, and we're kicking off the month with a brand new episode of The Marketing Rapport featuring Dea Lawrence, Chief Operating and Marketing Officer at Variety. Dea joins Tim Finnig...
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Season 3
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Episode 4
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30:09
Go Beyond Loyalty: Understanding Consumer Behavior with Jared Luskin
Tim Finnigan welcomes Jared Luskin, Head of Partnerships at Cardlytics and Bridg, to The Marketing Rapport to discuss personalization in marketing. Jared explains how access to accurate purchase data allows companies like Cardlytics and Bridg t...
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Season 3
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Episode 3
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23:09
Personalization Powers Growth: Understanding the Consumer with Lissa Cupp
Consumers crave personalized experiences. In this episode of The Marketing Rapport, Tim Finnigan speaks with Lissa Cupp, Marketing Strategy Consultant & Faculty Lecturer at the
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Season 3
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Episode 2
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29:55
How Brands Can Stay Authentic in a Crowded Market with Paolo Narag
In this episode of The Marketing Rapport, host Tim Finnigan sits down with Paolo Narag, Global Brand Direct...
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Season 3
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Episode 1
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23:17
Harnessing Data for Smarter Risk and Marketing Decisions
In this episode of The Marketing Rapport, host Tim Finnigan welcomes Matthew Komos, the Founder & CEO of OGMA Risk and Analytics, to discuss the evolving dynamics between marketing and risk management. Matthew shares his insights on the shi...
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Season 2
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Episode 17
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25:25
Invoca’s Gregg Johnson on Bridging Digital and Human Touchpoints
In this episode of The Marketing Rapport, host Tim Finnigan interviews Gregg Johnson, CEO of Invoca, about the evolving complexities of the customer journey. They discuss the challenges that arise when companies attempt to unify both digital an...
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Season 2
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Episode 16
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27:12
Google Changes Course for Third-Party Cookies: What Marketers Need to Know
On this episode of The Marketing Rapport, host Tim Finnigan sits down with Russ Schultz and Christine Frohlich to discuss Google’s change of course regarding third-party cookies. Russ, Verisk Marketing Solution’s digital product and...
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Season 2
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Episode 15
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30:34
Leveraging Data to Improve Lead Quality in Insurance Marketing
In this episode of The Marketing Rapport, Tim Finnigan talks with Jordan Yospe, Sr. Director of Marketing Channels at Integrity Marketing Group. They explore the intersection of data-driven strategies and creative marketing in the insurance ind...
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Season 2
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Episode 14
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24:56
Identity’s Critical Role in AdTech with Krista Panoff of Innovid
In this episode of the Marketing Report podcast, Tim Finnigan talks with Krista Panoff from Innovid about the evolving landscape of digital advertising and Connected TV (CTV). Krista shares her insights on the importance of identity...
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Season 2
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Episode 13
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22:21
Human Intelligence in Marketing: Sarah Knight's Approach
In this episode of The Marketing Rapport, host Tim Finnigan welcomes Sarah Knight of Fletcher Knight Inc., to share her unique journey through the advertising industry. Sarah discusses her transition from brand management at Unilever to establi...
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Season 2
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Episode 12
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30:30
How Data Drives Better Marketing Outcomes with Bill Balderaz of Futurety
In this episode of The Marketing Rapport, host Tim Finnigan sits down with Bill Balderaz, President and Founder of Futurety. They dive into the crucial role data plays in modern marketing strategies. Bill shares his journey from working in vent...
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Season 2
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Episode 11
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28:15
Beyond Clicks: Assessing Media Quality and Effectiveness with Harmon Lyons of Adelaide
In this episode of The Marketing Rapport, host Tim Finnigan sits down with Harmon Lyons, Chief Business Officer of Adelaide Metrics, to delve into the world of media quality measurement. Harmon shares his journey from roles at Microsoft, EA, an...
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Season 2
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Episode 10
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25:45
Kieran Kennedy on the Transformative Power of Data in the Snowflake Ecosystem
In this episode of The Marketing Rapport, host Tim Finnigan engages with Kieran Kennedy, Head of Marketplace at Snowflake. They discuss the importance of data democratization and ho...
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Season 2
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Episode 9
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23:49
Media Innovation and Measurement: Insights from CIMM's Jon Watts
In this episode of Marketing Rapport, host Tim Finnigan welcomes Jon Watts, Managing Director at the Coalition for Innovative Media Measurement (CIMM) They dive into the evolving landscape of media measurement, discussing CIMM's strategic initi...
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Season 2
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Episode 8
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28:22
Leveraging Data for a Competitive Edge with Lisa Jillson at Arity
In this episode of Marketing Rapport, host Tim Finnigan welcomes Lisa Jillson, a seasoned marketing leader from Arity. Lisa shares her extensive experience, emphasizing the vital role of third-party data in developing effective marketing strate...
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Season 2
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Episode 7
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26:08
Best Of: Data Trends & Challenges with Tim Finnigan, Director of Product Marketing at Verisk Marketing Solutions
In this "Best Off" episode of The Marketing Rapport, host Tim Finnigan dives into our treasure trove of past episodes to bring listeners highlights and key insights from marketing experts on the trends and challenges surrounding consumer data. ...
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Season 2
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Episode 6
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24:59
Marketing Authentically: Insights with Alec Hanson, CMO at loanDepot
In this episode of Marketing Rapport, host Tim Finnigan engages Alec Hanson of loanDepot in a rich dialogue on evolving marketing landscapes. They dive into Hanson's transition from sales to a marketing leadership role, emphasizing the synergy ...
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Season 2
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Episode 5
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24:53
Data-Driven Evolution: From Marketing Automation to Customer Engagement with Pamela Robertson, CMO of Paytronix
In this episode of Marketing Rapport, host Tim Finnigan welcomes Pamela Robertson, the Chief Marketing Officer of Paytronix. They dive into the significance of customer data enhancement and the pivotal role of third-party insights in driving cl...
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Season 2
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Episode 4
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22:43
The Transformative Impact of Women in the Workforce with Joan Woodward, President of Travelers Institute
To celebrate Women's History Month, The Marketing Rapport host Zora Senat sits down with Joan Woodward, Executive Vice President of Public Policy for Travelers and President of The Travelers Institute. They dive into the intricacies of navigati...
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Season 2
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Episode 3
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29:36
Adapting to Digital Identity Shifts with Shiv Gupta, Founder of U of Digital
In this episode of The Marketing Rapport, host Tim Finnigan engages with Shiv Gupta of U of Digital in a deep dive into modern marketing strategies. They discuss the evolving landscape of digital advertising, emphasizing the significance of ide...
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Season 2
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Episode 2
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22:19
Evolving Trends & Strategies in Insurance Marketing with Ethan Jones, SVP of Insurance at Kissterra
In this episode of The Marketing Rapport, host Tim Finnigan engages with Ethan Jones, a seasoned expert in insurance marketing. They delve into the evolution of the analytical mindset in marketing, emphasizing the importance of adaptability and...
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Season 2
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Episode 1
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26:18
Unlocking the Power of Data-Driven Marketing with Larry Kim, Founder & CEO of Customers.ai
In this episode of The Marketing Rapport, host Tim Finnigan welcomes Larry Kim, CEO of Customers.ai and a notable figure in the marketing world. They dive into the diverse applications of AI and data in marketing campaigns, discussing the depth...
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Season 1
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Episode 18
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28:16