The Marketing Rapport
The Marketing Rapport is a podcast created for and by marketing professionals who seek to better understand their consumers, and design unique, personalized experiences that stand out in today’s market. In each episode, hosts from InfutorData connect you to industry thought leaders, practitioners, and experts focused on improving B2C experiences through powerful data-driven insights. It’s about how we connect with our consumers, and where we can partner together to do it better. This is The Marketing Rapport.
The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of InfutorData or ActiveProspect. The material and information presented here is for general information purposes only. This podcast is not intended to replace legal or other professional advice.
INFUTORDATA DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
The Marketing Rapport
How compliance drives growth, customer trust, and better marketing with Rob Tate, COO at PossibleNOW
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In this episode of The Marketing Rapport, host Tim Finnigan sits down with Rob Tate, Chief Operating Officer at PossibleNOW, to explore how marketing compliance has evolved from a legal checkbox into a core driver of growth, trust, and customer experience.
Drawing on more than two decades of experience in the space, Rob explains why the risk profile facing enterprise marketers has shifted dramatically over the last few years — with TCPA litigation on pace to nearly double year-over-year, SMS complicating traditional call-based frameworks, and AI creating both extraordinary opportunity and extraordinary exposure.
The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of ActiveProspect. The material and information presented here is for general information purposes only.
This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba InfutorData) and ActiveProspect LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.
ACTIVEPROSPECT DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
