SaaS Backwards - Reverse Engineering SaaS Success
Join us as we interview CEOs and GTM leaders of fast-growing SaaS and AI firms to reveal what they are doing that’s working, and lessons learned from things that didn’t work as planned. These deep conversations dive into the dynamic world of SaaS B2B marketing, go-to-market strategies, and the SaaS business model. Content focuses on the pragmatic as well as strategic, providing a well-rounded diet for those running SaaS firms today. Hosted by Ken Lempit, Austin Lawrence Group’s president and chief business builder, who brings over 30 years of experience and expertise in helping software companies grow and their founders achieve their visions. Full video and shorts on YouTube at https://www.youtube.com/@SaaSBackwardsPodcast
SaaS Backwards - Reverse Engineering SaaS Success
Ep 2 - The SaaS CMO occupies the Hot Seat in the C-Suite with Chalva Tchkotoua
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Chalva is a wonderfully thoughtful CMO with a great background in advertising and consulting before he became a client-side marketing leader and multiple time SaaS CMO.
In this episode we talk about the new CMO's imperatives including alignment with the CEO and board, the need for a CMO to be a tech-savvy leader as well as a marketing leader, and how to build consensus and drive innovation. A great wide-ranging conversation with a powerful marketing mind.
Resources for SaaS CMOs and CEOs:
Recently closed a funding round and need to ramp growth?
Check out our comprehensive "scale-a-saas" guide:
Think your website could generate more leads?
Get our inbound lead generation self-assessment
Want to be a guest on SaaS Backwards?
Click to meet with Ken Lempit to talk about an episode.
SaaS Backwards is a free service to the SaaS community.
---
Stalled pipeline? Lost deals? Diagnose your GTM gaps with a free, actionable checkup.