SaaS Backwards - Reverse Engineering SaaS Success

Ep 2 - The SaaS CMO occupies the Hot Seat in the C-Suite with Chalva Tchkotoua

November 23, 2020 Ken Lempit Season 1 Episode 2
SaaS Backwards - Reverse Engineering SaaS Success
Ep 2 - The SaaS CMO occupies the Hot Seat in the C-Suite with Chalva Tchkotoua
Show Notes

Chalva is a wonderfully thoughtful CMO with a great background in advertising and consulting before he became a client-side marketing leader and multiple time SaaS CMO. 

In this episode we talk about the new CMO's imperatives including alignment with the CEO and board, the need for a CMO to be a tech-savvy leader as well as a marketing leader, and how to build consensus and drive innovation. A great wide-ranging conversation with a powerful marketing mind.

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