
SaaS Backwards - Reverse Engineering SaaS Success
Join us as we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that’s working, and lessons learned from things that didn’t work as planned. These deep conversations dive into the dynamic world of SaaS B2B marketing, go-to-market strategies, and the SaaS business model. Content focuses on the pragmatic as well as strategic, providing a well-rounded diet for those running SaaS firms today. Hosted by Ken Lempit, Austin Lawrence Group’s president and chief business builder, who brings over 30 years of experience and expertise in helping software companies grow and their founders achieve their visions.
Podcasting since 2020 • 162 episodes
SaaS Backwards - Reverse Engineering SaaS Success
Latest Episodes
Ep. 162 - What Most SaaS Teams Get Wrong About Growth
Guest: Sjoerd Handgraaf, Chief Marketing Officer at SharetribeThe most overlooked growth lever in SaaS? Positioning.In this episode, Sharetribe CMO Sjoerd Handgraaf reveals how red...
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Season 4
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Episode 15
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33:59

Ep. 161 - Is User-Based Pricing Dead? How AI Is Reshaping SaaS Monetization
Guest: James D. Wilton, Founder & Managing Partner of MonevateThe advent of AI is forcing a complete rethink of traditional SaaS pricing—particularly the long-standing dominance of user-based pricing. In this episo...
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Season 4
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Episode 14
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36:20

Ep. 160 - AI Is Rewriting the SaaS Playbook—Are You Ready?
Guests: Ken Lempit, James Ollerenshaw, & Rob CurtisAI is transforming SaaS—but not in the way most leaders think.Forget the headlines claiming "SaaS is dead." The real shift isn't just in tools—it's in how fast software...
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Season 4
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Episode 13
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38:37

Ep. 159 - Why Full-Cycle Reps Are Beating Your SDRs
Guest: Guy Rubin, Founder & CEO at EbstaMost B2B SaaS leaders know their top performers carry the team, but few understand why the performance gap keeps widening.The reality is that just 14% of reps are now res...
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Season 4
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Episode 12
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32:03

Ep. 158 - 97% of SaaS Churn at First Opportunity is Decided in the First 90 Days—Onboarding Is the Key
Guest: Srikrishnan Ganesan, Co-Founder & CEO of RocketlaneMost B2B SaaS leaders know that onboarding is important but underestimate its impact.The reality is that 97% of churn at first opportunity is decided in the firs...
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Season 4
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Episode 11
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31:57
