SaaS Backwards - Reverse Engineering SaaS Success

Ep 3 - ReferWell Accelerates Growth via Go-to-Market Strategy Pivot, CEO and SME Partnership

December 07, 2020 Ken Lempit Season 1 Episode 3
SaaS Backwards - Reverse Engineering SaaS Success
Ep 3 - ReferWell Accelerates Growth via Go-to-Market Strategy Pivot, CEO and SME Partnership
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SaaS Backwards - Reverse Engineering SaaS Success
Ep 3 - ReferWell Accelerates Growth via Go-to-Market Strategy Pivot, CEO and SME Partnership
Dec 07, 2020 Season 1 Episode 3
Ken Lempit

Vytas Kisielius, CEO of ReferWell, is one of the smartest, most perceptive, successful and approachable CEOs I know. He's the kind of leader you just innately want to help achieve his goals, right after meeting him.

In this episode, Vytas and I talk about what's working for his SaaS, how he needed to dramatically pivot sales strategy and product positioning to accelerate growth, how CEOs can know when to delegate as you are scaling and more. He also goes into some detail on the relationship he has with the firm's founder and investors. It's a great episode with a lot of inspiration and questions to ask for SaaS CEOs and CMOs as they scale their own enterprises.

Show Notes

Vytas Kisielius, CEO of ReferWell, is one of the smartest, most perceptive, successful and approachable CEOs I know. He's the kind of leader you just innately want to help achieve his goals, right after meeting him.

In this episode, Vytas and I talk about what's working for his SaaS, how he needed to dramatically pivot sales strategy and product positioning to accelerate growth, how CEOs can know when to delegate as you are scaling and more. He also goes into some detail on the relationship he has with the firm's founder and investors. It's a great episode with a lot of inspiration and questions to ask for SaaS CEOs and CMOs as they scale their own enterprises.